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bird

Skip it50/100

a concentrated shelf (top 5 take 71% of clicks) — bird doesn't clear our bar today.

Market/yr

$1.1M

Growth (1y)

+118.8%

Products

14

Brands

7

was 8 a year ago

Sellers

16

Price range

$11.42–$23.80

Returns

0.0%

Rating

4.5★

50/100

Skip it

Scored 50/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns
Market size
35
×0.30
Growth
67
×0.30
Competition
29
×0.20
Quality gap
41
×0.10
Returns
100
×0.10

Demand

Weekly Amazon search volume, last 62 weeks — +118.8% year over year.
235K118KSpike '25Prime Day '25Holiday '25Spike '26May '25Jul '25Sep '25Nov '25Feb '26Apr '26

Seasonality

Monthly demand index across the year — 1.00 is average.

Peak months: Jul, Aug · busiest ÷ quietest = 8.5×

Competition

72%Kaytee
  • Kaytee72%
  • Wagner's9%
  • Morning Song6%
  • Audubon Park5%
  • HAPPYPOP4%
  • COOL BIRDS2%
  • Other (1 brands)2%

The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack. 7 brands and 16 sellers compete here.

Brands

7 falling

was 8 a year ago

Sellers

16

Top 5 brand share

95%

#ProductBrandPriceRatingReviewsClick shareTrend
12Kaytee$13.034.7★17,2112%falling

Product shelf

All 14 tracked products in this niche.

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall32%

“Good quality seed”

Value For Money28%

“Excellent for the money”

Advertised Vs Actual Product6%

“As advertised”

Ease Of Cleaning5%

“clean-up is so much easier for me”

Size-Overall5%

“Good Size”

Pet Friendly4%

“Birds are happy campers”

Plant Growth4%

“The variety of seeds is good as well”

Natural Resource Conservation2%

“Waste free is accurate”

Pest/Insect Control2%

“it helps reduce the number of non-avian invaders within the feeder”

Ease Of Use1%

“Easy to our”

What buyers complain about

Value For Money20%

“This is not cheap”

Advertised Vs Actual Product9%

“Not as advertised”

Ease Of Cleaning9%

“It created a huge mess”

Contamination9%

“Infestation”

Quality-Overall8%

“Seems like low quality”

Size-Overall7%

“much smaller”

Pest/Insect Control7%

“Bug infestation”

Natural Resource Wastage6%

“a lot of it goes to waste”

Plant Growth2%

“Ive got seeds sprouted everywhere”

Durability2%

“Bag fell apart when I used it”

Top return reasons

  • Size-Overall26%
  • Value For Money24%
  • Ease Of Cleaning9%
  • Advertised Vs Actual Product7%
  • Quality-Overall6%
  • Functionality-Overall5%
  • Leak-Proof3%
  • Pest/Insect Control2%
  • Defective Material/Parts2%
  • Storage Capacity1%

Data scraped July 9, 2026 · Marketplace baseline: 4.4★ avg rating · $22.79 median price · 2.2% median returns across 14,944 tracked niches.