axe
Launch it71/100axe clears our launch bar: a $6.5M/yr market growing +164.0% with returns at 1.0%.
Market/yr
$6.5M
Growth (1y)
+164.0%
Products
50
Brands
25
was 26 a year ago
Sellers
140
Price range
$9.81–$318.92
Returns
1.0%
Rating
4.6★
Launch it
Scored 71/100 across market size, growth, competition, quality gap, and returns.
Demand
Weekly Amazon search volume, last 104 weeks — +164.0% year over year.Seasonality
Monthly demand index across the year — 1.00 is average.Peak months: Dec · busiest ÷ quietest = 1.7×
Competition
- Fiskars25%
- DESHIL15%
- Estwing11%
- Axe7%
- KSEIBI6%
- Coleman5%
- Other (19 brands)30%
Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen. 25 brands and 140 sellers compete here.
Brands
25 falling
was 26 a year ago
Sellers
140
Top 5 brand share
65%
Product shelf
All 50 tracked products in this niche.
Fiskars X7 Small 14 Hatchet Axe with Sheath for Chopping Wood Kindling for Campfires Outdoors & Camping Insert-Molded Forged Steel Head Low-Friction Blade Shock Absorbing Handle & Non-Slip Grip
Fiskars
$35.004.8★12,028 reviews
10 Outdoor Hatchet Forged Carbon Steel Heat Treated Hand Tool Fiberglass Shock Reduction Handle with Anti-Slip Grip Blue
DESHIL
$9.814.6★553 reviews
KSEIBI Wood Axe Small Outdoor Camp Hatchet for Splitting and Kindling Wood Forged Steel Blade with Anti-Slip and Shock Reduction Handle Great Throwing Axes and Hatchets (Modern)
KSEIBI
$17.904.5★3,376 reviews
ESTWING Sportsmans Axe - 14 USA Made Camping Hatchet with Forged Steel Construction & Genuine Leather Grip - E24A
Estwing
$42.084.7★7,397 reviews
Coleman Axe with Durable Steel Head & Non-Slip Grip Handle Great for Splitting Wood & Hammering Stakes Ideal for Camping Survival Landscaping
Coleman
$10.664.5★3,824 reviews
Cold Steel Trail Boss Axe 27 Inch
Cold Steel
$34.044.5★5,333 reviews
Fiskars X27 Super Splitting Axe 36 Wood Splitting Axe for Medium to Large Size Logs with Shock-Absorbing Handle Split Firewood Forged Steel Blade Bushcraft Gear and Camping Hatchet
Fiskars
$66.294.8★9,113 reviews
Axe | Fury Bravo | 2-Piece Composite | USSSA Slowpitch Softball Bat | O.G. Kyle Pearson Player Edition | 12 Barrel | 1 1/2 oz. Maxloaded | Flared Handle (27.5 oz.)
Axe
$318.920.0★0 reviews
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent Product”
“Great Value”
“Light weight feels great”
“Its durable construction”
“Easy to grip”
“Works as advertised”
“EASY TO USE”
“I like the size”
“It is sturdy”
“Well Cut”
What buyers complain about
“Bad quality”
“Broken”
“too short”
“It is a little heavy”
“Not a lot for the money”
“Not comfortable when splitting wood”
“The fake brown plastic grip is tacky”
“Misleading info”
“not as strong”
“Good bit, bad handle”
Top return reasons
- Size-Overall25%
- Weight Heavy11%
- Advertised Vs Actual Product8%
- Quality-Overall7%
- Defective Material/Parts6%
- Functionality-Overall5%
- Value For Money5%
- Wood Quality5%
- Product Condition4%
- Durability3%