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wellness journal

Skip it51/100

a small market ($71K/yr) — wellness journal doesn't clear our bar today.

Market/yr

$71K

Growth (1y)

+210.7%

Products

43

Brands

20

was 27 a year ago

Sellers

99

Price range

$6.53–$38.39

Returns

2.4%

Rating

4.5★

51/100

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Scored 51/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns
Market size
4
×0.30
Growth
78
×0.30
Competition
76
×0.20
Quality gap
35
×0.10
Returns
81
×0.10

Demand

Weekly Amazon search volume, last 104 weeks — +210.7% year over year.
28K14KSpike '25Prime Day '25Spike '26Jul '24Nov '24Mar '25Jul '25Nov '25Mar '26

Seasonality

Monthly demand index across the year — 1.00 is average.

Peak months: Jan, Dec · busiest ÷ quietest = 2.9×

Competition

17%&And Per Se
  • &And Per Se17%
  • Clever Fox14%
  • Life & Apples12%
  • 5 MINUTES A DAY11%
  • Templatables9%
  • Legend Planner6%
  • Other (14 brands)31%

Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen. 20 brands and 99 sellers compete here.

Brands

20 falling

was 27 a year ago

Sellers

99

Top 5 brand share

63%

#ProductBrandPriceRatingReviewsClick shareTrend

Product shelf

All 43 tracked products in this niche.

And Per Se Wellness Journal Self Care & Daily Journal for Women Mental Health Planner with Habit Tracker Diet & Goals Undated Gift-Ready (Original Beige)

And Per Se Wellness Journal Self Care & Daily Journal for Women Mental Health Planner with Habit Tracker Diet & Goals Undated Gift-Ready (Original Beige)

&And Per Se

$15.154.6★328 reviews

Wellness Journal - 90 Day Health Fitness Gratitude Mindfullness Wellbeing Habit Goals Diet & Food Tracker - A5 (Pastel Rainbow)

Wellness Journal - 90 Day Health Fitness Gratitude Mindfullness Wellbeing Habit Goals Diet & Food Tracker - A5 (Pastel Rainbow)

Templatables

$14.773.8★191 reviews

Wellness Journal Planner- Gratitude & Mindset Mental Health Journal Track Goals Sleep & Lifestyle Daily Self Reflection Self Care Journal Daily Positive Mindfulness Diary size A5 pink.

Wellness Journal Planner- Gratitude & Mindset Mental Health Journal Track Goals Sleep & Lifestyle Daily Self Reflection Self Care Journal Daily Positive Mindfulness Diary size A5 pink.

5 MINUTES A DAY

$10.774.3★30 reviews

5 MINUTES A DAY Self-Care Journal Wellness & Daily Reflection Notebook Mental Health & Anxiety Guided Journal for Women Self Care Planner ADHD Planner with Mood Tracker (Beige)

5 MINUTES A DAY Self-Care Journal Wellness & Daily Reflection Notebook Mental Health & Anxiety Guided Journal for Women Self Care Planner ADHD Planner with Mood Tracker (Beige)

5 MINUTES A DAY

$10.754.7★271 reviews

Life & Apples Wellness Journal for Women and Men Undated Daily Journal Food Log Meal Planner Fitness Tracker Habit Tracker Gratitude Diary and Health Goals Notebook - A5 Planner Lavender

Life & Apples Wellness Journal for Women and Men Undated Daily Journal Food Log Meal Planner Fitness Tracker Habit Tracker Gratitude Diary and Health Goals Notebook - A5 Planner Lavender

Life & Apples

$24.894.5★2,039 reviews

Better Health - Exercise Nutrition & Wellness Journal - Stay healthy with our handy simple tracking charts - A5 size with 104 undated pages - For A Happier Healthier Life (Beige)

Better Health - Exercise Nutrition & Wellness Journal - Stay healthy with our handy simple tracking charts - A5 size with 104 undated pages - For A Happier Healthier Life (Beige)

Lifestyle Planners

$12.444.6★22 reviews

Clever Fox Personal Health Record Keeper Medical Care Planner Wellness & Medication Tracker Journal for Patients Organizer Notebook Daily Tracking Log Book & Appointment Diary (Forest Green)

Clever Fox Personal Health Record Keeper Medical Care Planner Wellness & Medication Tracker Journal for Patients Organizer Notebook Daily Tracking Log Book & Appointment Diary (Forest Green)

Clever Fox

$13.024.6★157 reviews

Clever Fox Personal Health Record Keeper Medical Care Planner Wellness & Medication Tracker Journal for Patients Organizer Notebook Daily Tracking Log Book & Appointment Diary (Aquamarine)

Clever Fox Personal Health Record Keeper Medical Care Planner Wellness & Medication Tracker Journal for Patients Organizer Notebook Daily Tracking Log Book & Appointment Diary (Aquamarine)

Clever Fox

$13.094.6★157 reviews

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Document Organizing/Classification13%

“Great for staying organized”

Design-Overall11%

“clean design that makes it pleasant to use”

Quality-Overall11%

“Good quality”

Ease Of Use10%

“Useful, simple, helps you stay on track”

Paper Quality7%

“I love the paper”

Value For Money7%

“Good deal”

Size-Overall5%

“Just The Right Size”

Color4%

“It's a nice color”

Writing Experience4%

“Very helpful, and beautifully written”

Durability2%

“Its durable”

What buyers complain about

Value For Money14%

“It is a little pricey for what it is”

Size-Overall12%

“Very small”

Quality-Overall12%

“All right there are a lot of flaws with this product”

Writing Experience8%

“just don't really know what to write”

Print Quality5%

“I wonder if your company also might have a large-print selection for it”

Paper Quality5%

“Pages upside down”

Functionality-Overall3%

“I don't like that you have to write two pages everyday”

Fun/Entertainment Experience3%

“Kinda corny prompts”

Design-Overall3%

“I returned it because I didnt like the layout”

Advertised Vs Actual Product3%

“False advertising”

Top return reasons

  • Size-Overall21%
  • Advertised Vs Actual Product21%
  • Value For Money11%
  • Instructions/User Manual/Troubleshooting8%
  • Design-Overall5%
  • Paper Quality5%
  • Quality-Overall4%
  • Functionality-Overall4%
  • Color2%
  • Writing Experience2%

Data scraped July 9, 2026 · Marketplace baseline: 4.4★ avg rating · $22.66 median price · 2.2% median returns across 14,418 tracked niches.