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wedding journal

Skip it48/100

a small market ($63K/yr) — wedding journal doesn't clear our bar today.

Market/yr

$63K

Growth (1y)

+228.2%

Products

38

Brands

28

was 34 a year ago

Sellers

65

Price range

$6.64–$41.74

Returns

2.2%

Rating

4.7★

48/100

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Scored 48/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns
Market size
3
×0.30
Growth
80
×0.30
Competition
64
×0.20
Quality gap
22
×0.10
Returns
82
×0.10

Demand

Weekly Amazon search volume, last 104 weeks — +228.2% year over year.
3K2KHoliday '24Spike '25Holiday '25Spike '26Jul '24Nov '24Mar '25Jul '25Nov '25Mar '26

Seasonality

Monthly demand index across the year — 1.00 is average.

Peak months: Jul · busiest ÷ quietest = 1.4×

Competition

20%DUNCAN & STONE PAPER CO.
  • DUNCAN & STONE PAPER CO.20%
  • Scribble & Dot11%
  • kate spade new york9%
  • ZICOTO8%
  • Your Perfect Day7%
  • xo, Fetti6%
  • Other (22 brands)39%

The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them. 28 brands and 65 sellers compete here.

Brands

28 falling

was 34 a year ago

Sellers

65

Top 5 brand share

55%

#ProductBrandPriceRatingReviewsClick shareTrend

Product shelf

All 38 tracked products in this niche.

Engagement Gifts for Couple - Wedding Planner For Bride To Be w/Prompts Photos & More - Unique Couples Engagement Scrapbook (Ivory 69-Pages)

Engagement Gifts for Couple - Wedding Planner For Bride To Be w/Prompts Photos & More - Unique Couples Engagement Scrapbook (Ivory 69-Pages)

DUNCAN & STONE PAPER CO.

$32.944.7★286 reviews

Award Winning Scribble & Dot Wedding Planner Book and Organizer for the Bride | Tissue Wrapped in a Gift Box | Cushioned Cover | Engagement Gift | This Elegantly Designed USA Planner Allows you to Plan Every Detail (Soft Grey)

Award Winning Scribble & Dot Wedding Planner Book and Organizer for the Bride | Tissue Wrapped in a Gift Box | Cushioned Cover | Engagement Gift | This Elegantly Designed USA Planner Allows you to Plan Every Detail (Soft Grey)

Scribble & Dot

$21.304.8★259 reviews

kate spade new york Bridal Journal Notebook 8.25 x 5.25 Hardcover Journal with 200 Lined Pages Miss to Mrs.

kate spade new york Bridal Journal Notebook 8.25 x 5.25 Hardcover Journal with 200 Lined Pages Miss to Mrs.

kate spade new york

$18.864.7★539 reviews

Your Perfect Day Wedding Planner Book and Organizer - Wedding Planner Book - Bridal Planning Binder with Countdown Calendar - Bride Gifts - (FLORAL)

Your Perfect Day Wedding Planner Book and Organizer - Wedding Planner Book - Bridal Planning Binder with Countdown Calendar - Bride Gifts - (FLORAL)

Your Perfect Day

$27.634.8★15,851 reviews

xo Fetti Bride Journal | Wedding Notes Bridal Gift Bachelorette Planning Notebook Blank Pages Keepsake Diary Stationery

xo Fetti Bride Journal | Wedding Notes Bridal Gift Bachelorette Planning Notebook Blank Pages Keepsake Diary Stationery

xo, Fetti

$15.214.8★5 reviews

Timeless Premium Linen Wedding Planner Book and Organizer Wedding Planning Book Comprehensive Keepsake & Countdown Binder Perfect Engagement Gift for Women 11 x 9 (Cream)

Timeless Premium Linen Wedding Planner Book and Organizer Wedding Planning Book Comprehensive Keepsake & Countdown Binder Perfect Engagement Gift for Women 11 x 9 (Cream)

Nook Theory

$23.764.6★961 reviews

ANIANG Wedding Notebook Wedding Journal Wedding Engagement Gifts 5.5x8.3 164pages Lined Notebooks College Ruled Wedding Planner Book and Organizer Our Big Day Notebook for Wedding Reception

ANIANG Wedding Notebook Wedding Journal Wedding Engagement Gifts 5.5x8.3 164pages Lined Notebooks College Ruled Wedding Planner Book and Organizer Our Big Day Notebook for Wedding Reception

ANIANG

$15.163.2★8 reviews

ROXMART Lotus Floral Spiral Notebook Vintage Beige Lotus Flower Journal Neutral Botanical Aesthetic Journal Notebook Prayer Office Diary Wedding Gifts Gifts for Girl Mom Lady Woman 5.5x8.3 Inch

ROXMART Lotus Floral Spiral Notebook Vintage Beige Lotus Flower Journal Neutral Botanical Aesthetic Journal Notebook Prayer Office Diary Wedding Gifts Gifts for Girl Mom Lady Woman 5.5x8.3 Inch

ROXMART

$12.114.2★11 reviews

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall14%

“Good Quality”

Paper Quality12%

“Paper is not to thin”

Document Organizing/Classification9%

“Beautiful and nicely organized”

Design-Overall9%

“The design is beautiful”

Gifting Purpose8%

“Great gift option”

Value For Money6%

“Great value for the money”

Color5%

“The colors are so so pretty”

Size-Overall5%

“Great size”

Durability4%

“its holding up great”

Ease Of Use4%

“easy to use”

What buyers complain about

Size-Overall18%

“The size is rather larger”

Paper Quality14%

“Paper is thin”

Quality-Overall7%

“However, Im deducting a star due to the poor quality of the pages”

Value For Money6%

“Too Expensive”

Thickness4%

“The pages are thicker than I expected”

Assembly/Installation3%

“Not very well put together”

Paper Compatibility2%

“the folder slots are not big enough to fit paper”

Document Organizing/Classification2%

“I wish it was organized just a little bit differently”

Writing Experience2%

“making it difficult to use both sides for writing”

Smudge Resistance2%

“Light color gets stained”

Top return reasons

  • Size-Overall46%
  • Advertised Vs Actual Product10%
  • Value For Money9%
  • Paper Quality5%
  • Color4%
  • Gifting Purpose3%
  • Quality-Overall3%
  • Design-Overall3%
  • Defective Material/Parts1%
  • Product Condition1%

Data scraped July 9, 2026 · Marketplace baseline: 4.4★ avg rating · $22.66 median price · 2.2% median returns across 14,418 tracked niches.