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tul planner

Skip it46/100

a small market ($81K/yr) — tul planner doesn't clear our bar today.

Market/yr

$81K

Growth (1y)

+196.7%

Products

29

Brands

16

was 12 a year ago

Sellers

46

Price range

$6.97–$41.05

Returns

1.8%

Rating

4.6★

46/100

Skip it

Scored 46/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns
Market size
4
×0.30
Growth
76
×0.30
Competition
51
×0.20
Quality gap
30
×0.10
Returns
85
×0.10

Demand

Weekly Amazon search volume, last 97 weeks — +196.7% year over year.
8K4KSpike '25Prime Day '25Spike '26Sep '24Dec '24Apr '25Aug '25Nov '25Mar '26

Seasonality

Monthly demand index across the year — 1.00 is average.

Peak months: Jan, Aug · busiest ÷ quietest = 1.6×

Competition

41%TUL
  • TUL41%
  • FeroniArt19%
  • Yaridar9%
  • Billtigif6%
  • Getvow5%
  • Yoment4%
  • Other (10 brands)16%

The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them. 16 brands and 46 sellers compete here.

Brands

16 rising

was 12 a year ago

Sellers

46

Top 5 brand share

80%

#ProductBrandPriceRatingReviewsClick shareTrend
1
Refillable Discbound Notebook Foldover Vegan PU Leather Planner Black Letter Size (8.5 x 11) 75 Narrow Ruled Sheets By FeroniArtRefillable Discbound Notebook Foldover Vegan PU Leather Planner Black Letter Size (8.5 x 11) 75 Narrow Ruled Sheets By FeroniArt
FeroniArt$32.974.5★14516%rising
2
TUL Custom Note-Taking System Discbound Notebook Junior Size Leather Cover BlackTUL Custom Note-Taking System Discbound Notebook Junior Size Leather Cover Black
TUL$24.314.8★40115%rising
3
Weekly Planner Undated Refills - Letter Size 53 Sheets/106 Pages Colorful Weekly Planner for 11-Disc Discbound TUL 100 gsm White Paper Lasts 1 Year Undated 8.5 x 11Weekly Planner Undated Refills - Letter Size 53 Sheets/106 Pages Colorful Weekly Planner for 11-Disc Discbound TUL 100 gsm White Paper Lasts 1 Year Undated 8.5 x 11
Yaridar$12.764.6★2189%rising
4
TUL Custom Note-Taking System Discbound Tab Dividers 8 1/2 x 11 Letter Size Assorted ColorsTUL Custom Note-Taking System Discbound Tab Dividers 8 1/2 x 11 Letter Size Assorted Colors
TUL$7.534.8★1,2519%rising
5
TUL Discbound Notebook With Leather Cover Letter Size Narrow Ruled 60 Sheets NavyTUL Discbound Notebook With Leather Cover Letter Size Narrow Ruled 60 Sheets Navy
TUL$39.125.0★88%rising
6
Discbound Refill Paper Disc Paper Refill for Note-Taking System Discbound Planner Inserts with 240 Pages 5 Sheets Dividers White Paper Refill Junior Size 5.6 x 8.3Discbound Refill Paper Disc Paper Refill for Note-Taking System Discbound Planner Inserts with 240 Pages 5 Sheets Dividers White Paper Refill Junior Size 5.6 x 8.3
Billtigif$9.154.6★3835%flat
7
TUL Discbound Notebook With Die-Cut Leather Cover Junior Size Narrow Ruled 60 Sheets Pink/Rose GoldTUL Discbound Notebook With Die-Cut Leather Cover Junior Size Narrow Ruled 60 Sheets Pink/Rose Gold
TUL$36.185.0★24%rising
8
Yoment Leather Journal Notebooks for Work Refillable 224 Page 100 GSM Thick 5 Subject Notebook with Removable Dividers Tabs Hardcover Notebook for School Note Taking Teachers Women Men 6.1 x 8.3 GreenYoment Leather Journal Notebooks for Work Refillable 224 Page 100 GSM Thick 5 Subject Notebook with Removable Dividers Tabs Hardcover Notebook for School Note Taking Teachers Women Men 6.1 x 8.3 Green
Yoment$18.824.1★5103%falling
9
Weekly Planner Inserts Undated Weekly Calendar Planner Refills for 11-Disc Letter Size Planners (8.5 x 11 Inch) | TUL Letter Staples ARC Notebook Levenger Circa Marta Stewart and NOTIQ Letra 11-Disc (XL1) CompatibleWeekly Planner Inserts Undated Weekly Calendar Planner Refills for 11-Disc Letter Size Planners (8.5 x 11 Inch) | TUL Letter Staples ARC Notebook Levenger Circa Marta Stewart and NOTIQ Letra 11-Disc (XL1) Compatible
FeroniArt$15.424.5★2133%flat
10
Glenmal 4 Sets Discbound Notebook 8.5 x 11 Customizable Notebook Letter Size Includes Discs 5 Tab Note Dividers College Ruled Removable Pages Refillable Subject Journal for Office(Elegant Color)Glenmal 4 Sets Discbound Notebook 8.5 x 11 Customizable Notebook Letter Size Includes Discs 5 Tab Note Dividers College Ruled Removable Pages Refillable Subject Journal for Office(Elegant Color)
Glenmal$41.054.1★1473%flat
11
Letter Size Refills Paper A4 Tul Paper for TUL Note-Taking System Discbound Notebook Planner Inserts 5 Colors(20 Sheets/C) Total 100 Sheets/200 Pages College ruled Tul Paper Refills 8.5 x 11 InLetter Size Refills Paper A4 Tul Paper for TUL Note-Taking System Discbound Notebook Planner Inserts 5 Colors(20 Sheets/C) Total 100 Sheets/200 Pages College ruled Tul Paper Refills 8.5 x 11 In
Cheericome$13.984.7★2453%rising
12
Letter Size TUL Discbound To Do List Refills 11 Disc Daily Planner Insert 100Sheets / 200Pages To Do Paper 100gsm White Paper 8.5 x 11Letter Size TUL Discbound To Do List Refills 11 Disc Daily Planner Insert 100Sheets / 200Pages To Do Paper 100gsm White Paper 8.5 x 11
Getvow$14.884.6★1552%rising
13
TUL Discbound Undated Daily Refill Pages 8-1/2 x 11 Undated 50 SheetsTUL Discbound Undated Daily Refill Pages 8-1/2 x 11 Undated 50 Sheets
TUL$12.014.8★1482%flat
14
SKLENICE PU Leather Discbound Notebook 8.5 x 11 Disc Bound Planner Supplies with Discs 5 Tab Note Dividers & 60 Pages Wide Ruled Disc Planner for Work Travel Note Taking (Letter Size Rose Gold)SKLENICE PU Leather Discbound Notebook 8.5 x 11 Disc Bound Planner Supplies with Discs 5 Tab Note Dividers & 60 Pages Wide Ruled Disc Planner for Work Travel Note Taking (Letter Size Rose Gold)
SKLENICE$24.784.2★392%falling
15
(Pack of 2) Letter Size Discbound Refill Paper Disc Paper Refill for TUL Custom Note-Taking System Discbound Planner Inserts 200 Sheets/400 Pages White Discbound Paper Arc Paper Refill 8.5 x 11(Pack of 2) Letter Size Discbound Refill Paper Disc Paper Refill for TUL Custom Note-Taking System Discbound Planner Inserts 200 Sheets/400 Pages White Discbound Paper Arc Paper Refill 8.5 x 11
Nokingo$20.004.6★5462%flat

Product shelf

All 29 tracked products in this niche.

Refillable Discbound Notebook Foldover Vegan PU Leather Planner Black Letter Size (8.5 x 11) 75 Narrow Ruled Sheets By FeroniArt

Refillable Discbound Notebook Foldover Vegan PU Leather Planner Black Letter Size (8.5 x 11) 75 Narrow Ruled Sheets By FeroniArt

FeroniArt

$32.974.5★145 reviews

TUL Custom Note-Taking System Discbound Notebook Junior Size Leather Cover Black

TUL Custom Note-Taking System Discbound Notebook Junior Size Leather Cover Black

TUL

$24.314.8★401 reviews

Weekly Planner Undated Refills - Letter Size 53 Sheets/106 Pages Colorful Weekly Planner for 11-Disc Discbound TUL 100 gsm White Paper Lasts 1 Year Undated 8.5 x 11

Weekly Planner Undated Refills - Letter Size 53 Sheets/106 Pages Colorful Weekly Planner for 11-Disc Discbound TUL 100 gsm White Paper Lasts 1 Year Undated 8.5 x 11

Yaridar

$12.764.6★218 reviews

TUL Custom Note-Taking System Discbound Tab Dividers 8 1/2 x 11 Letter Size Assorted Colors

TUL Custom Note-Taking System Discbound Tab Dividers 8 1/2 x 11 Letter Size Assorted Colors

TUL

$7.534.8★1,251 reviews

TUL Discbound Notebook With Leather Cover Letter Size Narrow Ruled 60 Sheets Navy

TUL Discbound Notebook With Leather Cover Letter Size Narrow Ruled 60 Sheets Navy

TUL

$39.125.0★8 reviews

Discbound Refill Paper Disc Paper Refill for Note-Taking System Discbound Planner Inserts with 240 Pages 5 Sheets Dividers White Paper Refill Junior Size 5.6 x 8.3

Discbound Refill Paper Disc Paper Refill for Note-Taking System Discbound Planner Inserts with 240 Pages 5 Sheets Dividers White Paper Refill Junior Size 5.6 x 8.3

Billtigif

$9.154.6★383 reviews

TUL Discbound Notebook With Die-Cut Leather Cover Junior Size Narrow Ruled 60 Sheets Pink/Rose Gold

TUL Discbound Notebook With Die-Cut Leather Cover Junior Size Narrow Ruled 60 Sheets Pink/Rose Gold

TUL

$36.185.0★2 reviews

Yoment Leather Journal Notebooks for Work Refillable 224 Page 100 GSM Thick 5 Subject Notebook with Removable Dividers Tabs Hardcover Notebook for School Note Taking Teachers Women Men 6.1 x 8.3 Green

Yoment Leather Journal Notebooks for Work Refillable 224 Page 100 GSM Thick 5 Subject Notebook with Removable Dividers Tabs Hardcover Notebook for School Note Taking Teachers Women Men 6.1 x 8.3 Green

Yoment

$18.824.1★510 reviews

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall15%

“The pages are of great quality”

Paper Quality12%

“Great paper”

Size-Overall12%

“hole size is accurate”

Ease Of Use8%

“Easy to use”

Advertised Vs Actual Product8%

“As advertised”

Document Organizing/Classification8%

“Keeps me organized”

Strength5%

“Well made and sturdy”

Durability4%

“Durable”

Design-Overall4%

“Great design”

Value For Money3%

“Affordable”

What buyers complain about

Paper Quality24%

“Paper is considerably lower quality than real Tul paper”

Quality-Overall11%

“Poor Quality Control”

Value For Money7%

“This must be a cheaper one”

Thickness7%

“The thickness is a tad too thin for me”

Durability6%

“However the band to keep the notebook closed broke within the first week of using”

Advertised Vs Actual Product5%

“Doesn't look like product description/ picture”

Color5%

“I really wish they had other colors in this pebble texture”

Size-Overall4%

“Small note journal”

Material Quality2%

“Cheap materials”

Strength2%

“Thin flimsy”

Top return reasons

  • Size-Overall55%
  • Advertised Vs Actual Product10%
  • Paper Quality8%
  • Quality-Overall4%
  • Functionality-Overall4%
  • Compatibility-Overall3%
  • Defective Material/Parts2%
  • Paper Compatibility2%
  • Value For Money2%
  • Material Quality1%

Data scraped July 9, 2026 · Marketplace baseline: 4.4★ avg rating · $22.66 median price · 2.2% median returns across 14,418 tracked niches.