Skip to content
FlapenGet started

tul

Skip it36/100

a small market ($202K/yr) — tul doesn't clear our bar today.

Market/yr

$202K

Growth (1y)

-13.8%

Products

48

Brands

14

was 15 a year ago

Sellers

81

Price range

$6.97–$36.18

Returns

1.1%

Rating

4.7★

36/100

Skip it

Scored 36/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns
Market size
10
×0.30
Growth
16
×0.30
Competition
85
×0.20
Quality gap
20
×0.10
Returns
91
×0.10

Demand

Weekly Amazon search volume, last 92 weeks — -13.8% year over year.
121K60KPrime Day '25Spike '25Oct '24Jan '25May '25Aug '25Nov '25Mar '26

Seasonality

Monthly demand index across the year — 1.00 is average.

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 5.5×

Competition

68%TUL
  • TUL68%
  • Getvow10%
  • Yaridar7%
  • FeroniArt5%
  • Cheericome3%
  • LYAZLYAZLY2%
  • Other (8 brands)6%

Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen. 14 brands and 81 sellers compete here.

Brands

14 falling

was 15 a year ago

Sellers

81

Top 5 brand share

92%

#ProductBrandPriceRatingReviewsClick shareTrend
1
WHJJK TUL Retractable Gel Pens Bullet Point 0.7 mm Gray Barrel Assorted Standard and Bright Ink Colors Pack of 14 SG_B01NBW93N6_USWHJJK TUL Retractable Gel Pens Bullet Point 0.7 mm Gray Barrel Assorted Standard and Bright Ink Colors Pack of 14 SG_B01NBW93N6_US
TUL$21.514.9★7,84910%falling
2
TUL Gel Pens Retractable Medium Point 0.7 mm Gray Barrel Black Ink Pack Of 12TUL Gel Pens Retractable Medium Point 0.7 mm Gray Barrel Black Ink Pack Of 12
TUL$18.234.8★6,0256%rising
3
TUL Custom Note-Taking System Discbound Tab Dividers 8 1/2 x 11 Letter Size Assorted ColorsTUL Custom Note-Taking System Discbound Tab Dividers 8 1/2 x 11 Letter Size Assorted Colors
TUL$7.534.8★1,2515%falling
4
TUL GL Series Retractable Gel Pens Medium Point 0.8 mm Assorted Barrel Colors Assorted Metallic Inks Pack Of 8 PensTUL GL Series Retractable Gel Pens Medium Point 0.8 mm Assorted Barrel Colors Assorted Metallic Inks Pack Of 8 Pens
TUL$17.574.6★5985%rising
5
TUL Retractable Gel Pens Bullet Point 0.5 mm Gray Barrel Assorted Bright Ink Colors Pack Of 8TUL Retractable Gel Pens Bullet Point 0.5 mm Gray Barrel Assorted Bright Ink Colors Pack Of 8
TUL$15.164.8★2,4174%rising
6
Weekly Planner Undated Refills - Letter Size 53 Sheets/106 Pages Colorful Weekly Planner for 11-Disc Discbound TUL 100 gsm White Paper Lasts 1 Year Undated 8.5 x 11Weekly Planner Undated Refills - Letter Size 53 Sheets/106 Pages Colorful Weekly Planner for 11-Disc Discbound TUL 100 gsm White Paper Lasts 1 Year Undated 8.5 x 11
Yaridar$12.764.6★2184%falling
7
TUL Retractable Gel Pens Fine Point 0.5 mm Gray Barrel Black Ink Pack Of 12 PensTUL Retractable Gel Pens Fine Point 0.5 mm Gray Barrel Black Ink Pack Of 12 Pens
TUL$18.184.8★5,0594%rising
8
TUL Retractable Gel Pens Needle Point 0.5 mm Gray Barrel Assorted Bright Ink Colors Pack Of 8TUL Retractable Gel Pens Needle Point 0.5 mm Gray Barrel Assorted Bright Ink Colors Pack Of 8
TUL$14.994.7★3,6343%rising
9
Junior Size TUL Discbound Lined Refill Paper 8-Disc Disbound Insert 5 Colors(20 Sheets/Color) Total 100Sheets / 200Pages 110gsm Thicker Paper 5.8 x 8.2Junior Size TUL Discbound Lined Refill Paper 8-Disc Disbound Insert 5 Colors(20 Sheets/Color) Total 100Sheets / 200Pages 110gsm Thicker Paper 5.8 x 8.2
Getvow$8.844.5★5523%rising
10
TUL Custom Note-Taking System Discbound Notebook Junior Size Leather Cover BlackTUL Custom Note-Taking System Discbound Notebook Junior Size Leather Cover Black
TUL$24.314.8★4013%rising
11
Refillable Discbound Notebook Foldover Vegan PU Leather Planner Black Letter Size (8.5 x 11) 75 Narrow Ruled Sheets By FeroniArtRefillable Discbound Notebook Foldover Vegan PU Leather Planner Black Letter Size (8.5 x 11) 75 Narrow Ruled Sheets By FeroniArt
FeroniArt$32.974.5★1453%rising
12
TUL Custom Note-Taking System Discbound Refill Pages 5.5 x 8.5 Junior Size Narrow Ruled 100 Pages (50 Sheets) WhiteTUL Custom Note-Taking System Discbound Refill Pages 5.5 x 8.5 Junior Size Narrow Ruled 100 Pages (50 Sheets) White
TUL$6.974.8★9343%falling
13
(2-Pack) Letter Size TUL Discbound To Do List Refills 11 Disc Daily Planner Insert 200Sheets / 400Pages To Do Paper 100gsm White Paper 8.5 x 11(2-Pack) Letter Size TUL Discbound To Do List Refills 11 Disc Daily Planner Insert 200Sheets / 400Pages To Do Paper 100gsm White Paper 8.5 x 11
Getvow$20.814.6★1553%rising
14
Letter Size Refills Paper A4 Tul Paper for TUL Note-Taking System Discbound Notebook Planner Inserts 5 Colors(20 Sheets/C) Total 100 Sheets/200 Pages College ruled Tul Paper Refills 8.5 x 11 InLetter Size Refills Paper A4 Tul Paper for TUL Note-Taking System Discbound Notebook Planner Inserts 5 Colors(20 Sheets/C) Total 100 Sheets/200 Pages College ruled Tul Paper Refills 8.5 x 11 In
Cheericome$13.984.7★2453%rising
15
TUL Gel Pens Retractable Medium Point 0.7 mm Gray Barrel Blue Ink Pack Of 12TUL Gel Pens Retractable Medium Point 0.7 mm Gray Barrel Blue Ink Pack Of 12
TUL$18.434.9★4,1813%falling

Product shelf

All 48 tracked products in this niche.

WHJJK TUL Retractable Gel Pens Bullet Point 0.7 mm Gray Barrel Assorted Standard and Bright Ink Colors Pack of 14 SG_B01NBW93N6_US

WHJJK TUL Retractable Gel Pens Bullet Point 0.7 mm Gray Barrel Assorted Standard and Bright Ink Colors Pack of 14 SG_B01NBW93N6_US

TUL

$21.514.9★7,849 reviews

TUL Gel Pens Retractable Medium Point 0.7 mm Gray Barrel Black Ink Pack Of 12

TUL Gel Pens Retractable Medium Point 0.7 mm Gray Barrel Black Ink Pack Of 12

TUL

$18.234.8★6,025 reviews

TUL Custom Note-Taking System Discbound Tab Dividers 8 1/2 x 11 Letter Size Assorted Colors

TUL Custom Note-Taking System Discbound Tab Dividers 8 1/2 x 11 Letter Size Assorted Colors

TUL

$7.534.8★1,251 reviews

TUL GL Series Retractable Gel Pens Medium Point 0.8 mm Assorted Barrel Colors Assorted Metallic Inks Pack Of 8 Pens

TUL GL Series Retractable Gel Pens Medium Point 0.8 mm Assorted Barrel Colors Assorted Metallic Inks Pack Of 8 Pens

TUL

$17.574.6★598 reviews

TUL Retractable Gel Pens Bullet Point 0.5 mm Gray Barrel Assorted Bright Ink Colors Pack Of 8

TUL Retractable Gel Pens Bullet Point 0.5 mm Gray Barrel Assorted Bright Ink Colors Pack Of 8

TUL

$15.164.8★2,417 reviews

Weekly Planner Undated Refills - Letter Size 53 Sheets/106 Pages Colorful Weekly Planner for 11-Disc Discbound TUL 100 gsm White Paper Lasts 1 Year Undated 8.5 x 11

Weekly Planner Undated Refills - Letter Size 53 Sheets/106 Pages Colorful Weekly Planner for 11-Disc Discbound TUL 100 gsm White Paper Lasts 1 Year Undated 8.5 x 11

Yaridar

$12.764.6★218 reviews

TUL Retractable Gel Pens Fine Point 0.5 mm Gray Barrel Black Ink Pack Of 12 Pens

TUL Retractable Gel Pens Fine Point 0.5 mm Gray Barrel Black Ink Pack Of 12 Pens

TUL

$18.184.8★5,059 reviews

TUL Retractable Gel Pens Needle Point 0.5 mm Gray Barrel Assorted Bright Ink Colors Pack Of 8

TUL Retractable Gel Pens Needle Point 0.5 mm Gray Barrel Assorted Bright Ink Colors Pack Of 8

TUL

$14.994.7★3,634 reviews

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Writing Experience27%

“Smooth writing”

Quality-Overall11%

“These are well made”

Color7%

“Colors are bright”

Pen/Pencil Quality6%

“Good pens”

Value For Money4%

“Great Price”

Advertised Vs Actual Product4%

“As advertised”

Smudge Resistance3%

“they dont smear”

Ease Of Use3%

“Ease of use”

Grip3%

“Comfortable grip”

Soft Feel3%

“Smoothness”

What buyers complain about

Ink Leakage9%

“Ink tapers off while writing”

Paper Quality9%

“Paper quality is not great”

Writing Experience8%

“they just wouldn't write”

Quality-Overall6%

“Poor quality,”

Value For Money5%

“could be a bit cheaper”

Durability5%

“They break easily”

Dry/Empty Ink3%

“half dried out”

Size-Overall3%

“very poor fit”

Thickness2%

“Feels like thick plastic to be honest”

Leak-Proof2%

“They leak ink”

Top return reasons

  • Size-Overall34%
  • Advertised Vs Actual Product9%
  • Ink Refill7%
  • Color7%
  • Material Quality5%
  • Value For Money4%
  • Thin4%
  • Paper Quality4%
  • Functionality-Overall4%
  • Writing Experience3%

Data scraped July 9, 2026 · Marketplace baseline: 4.4★ avg rating · $22.65 median price · 2.2% median returns across 14,117 tracked niches.