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travelers notebook passport

Worth a look60/100

travelers notebook passport shows demand growing +688.2%, but a small market ($63K/yr) keeps it on the watch list.

Market/yr

$63K

Growth (1y)

+688.2%

Products

91

Brands

50

was 41 a year ago

Sellers

186

Price range

$5.94–$95.39

Returns

2.2%

Rating

4.7★

60/100

Worth a look

Scored 60/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns
Market size
3
×0.30
Growth
100
×0.30
Competition
92
×0.20
Quality gap
25
×0.10
Returns
82
×0.10

Demand

Weekly Amazon search volume, last 63 weeks — +688.2% year over year.
11K5KPrime Day '25Spike '25Spike '26Apr '25Jul '25Sep '25Nov '25Feb '26Apr '26

Seasonality

Monthly demand index across the year — 1.00 is average.

Peak months: Jan, Feb, Mar · busiest ÷ quietest = 2.5×

Competition

17%WANDERINGS
  • WANDERINGS17%
  • newestor11%
  • DESIGNPHIL9%
  • Thenshop6%
  • Robrasim5%
  • Midori5%
  • Other (44 brands)47%

Clicks spread well past the top 5 (23% combined) — an open shelf where new products get seen. 50 brands and 186 sellers compete here.

Brands

50 rising

was 41 a year ago

Sellers

186

Top 5 brand share

49%

#ProductBrandPriceRatingReviewsClick shareTrend

Product shelf

All 91 tracked products in this niche.

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall17%

“Amazing quality”

Size-Overall14%

“Accurate size as described”

Value For Money8%

“Good Value”

Advertised Vs Actual Product6%

“As Described”

Paper Quality6%

“paper is fine”

Leather Quality5%

“Smooth Leather”

Color4%

“love the green”

Portability4%

“easily portable”

Document Organizing/Classification4%

“the folders help keep papers organized”

Ease Of Use4%

“Easy to use”

What buyers complain about

Size-Overall16%

“Just too tight”

Paper Quality7%

“but the paper quality is a bit lacking”

Advertised Vs Actual Product6%

“Not as described”

Leather Quality5%

“Not the best leather quality”

Quality-Overall5%

“Cheap made”

Value For Money4%

“It's a little expensive”

Color3%

“Was indeed green even though I meant to buy a blue one”

Thickness3%

“Not that thick”

Material Quality3%

“none fit not sure if its the material”

Durability2%

“The spine of this fell apart within a month”

Top return reasons

  • Size-Overall55%
  • Material Quality6%
  • Advertised Vs Actual Product6%
  • Quality-Overall5%
  • Value For Money4%
  • Color4%
  • Leather Quality2%
  • Weight Heavy2%
  • Functionality-Overall2%
  • Paper Quality1%

Data scraped July 9, 2026 · Marketplace baseline: 4.4★ avg rating · $22.71 median price · 2.2% median returns across 13,812 tracked niches.