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travelers notebook

Worth a look61/100

travelers notebook shows demand growing +678.3%, but a small market ($409K/yr) keeps it on the watch list.

Market/yr

$409K

Growth (1y)

+678.3%

Products

40

Brands

22

was 23 a year ago

Sellers

156

Price range

$7.80–$161.13

Returns

2.4%

Rating

4.6★

61/100

Worth a look

Scored 61/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns
Market size
20
×0.30
Growth
100
×0.30
Competition
69
×0.20
Quality gap
26
×0.10
Returns
81
×0.10

Demand

Weekly Amazon search volume, last 104 weeks — +678.3% year over year.
115K57KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26Jul '24Nov '24Mar '25Jul '25Nov '25Mar '26

Seasonality

Monthly demand index across the year — 1.00 is average.

Peak months: Jan, Dec · busiest ÷ quietest = 2.2×

Competition

24%newestor
  • newestor24%
  • DESIGNPHIL20%
  • WANDERINGS15%
  • Robrasim6%
  • PETER PAUPER PRESS6%
  • Moterm5%
  • Other (16 brands)25%

The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them. 22 brands and 156 sellers compete here.

Brands

22 falling

was 23 a year ago

Sellers

156

Top 5 brand share

70%

#ProductBrandPriceRatingReviewsClick shareTrend
5DESIGNPHIL$64.214.7★1,9595%rising
12DESIGNPHIL$61.754.7★1,9593%flat

Product shelf

All 40 tracked products in this niche.

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall20%

“The pieces seem well made”

Leather Quality11%

“Beautiful leather”

Size-Overall10%

“Nice size to pack”

Value For Money9%

“Amazing value”

Paper Quality7%

“Quality paper”

Advertised Vs Actual Product5%

“as advertised”

Durability3%

“It is durable”

Document Organizing/Classification2%

“The design keeps documents organized and visible”

Pockets/Compartments2%

“Love having extra pockets”

Material Quality2%

“the material is durable”

What buyers complain about

Size-Overall11%

“It is at least an inch shorter”

Leather Quality9%

“Not the best leather quality”

Paper Quality5%

“I thought I wouldnt like the paper”

Quality-Overall5%

“crappiest quality anything I have ever bought”

Material Quality4%

“The materials are mid at best”

Advertised Vs Actual Product4%

“Wrong description of whats included”

Smell4%

“smells weird”

Thickness3%

“not as thick as some of the others”

Color3%

“I wish it came in additional colors”

Value For Money3%

“It looks so expensive”

Top return reasons

  • Size-Overall50%
  • Advertised Vs Actual Product6%
  • Leather Quality6%
  • Quality-Overall5%
  • Material Quality5%
  • Value For Money4%
  • Smell4%
  • Color3%
  • Paper Quality3%
  • Functionality-Overall1%

Data scraped July 9, 2026 · Marketplace baseline: 4.4★ avg rating · $22.79 median price · 2.2% median returns across 14,944 tracked niches.