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small address book

Worth a look54/100

small address book shows low returns (1.3%), but a small market ($72K/yr) keeps it on the watch list.

Market/yr

$72K

Growth (1y)

+274.5%

Products

42

Brands

26

was 34 a year ago

Sellers

74

Price range

$4.94–$21.91

Returns

1.3%

Rating

4.5★

54/100

Worth a look

Scored 54/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns
Market size
4
×0.30
Growth
83
×0.30
Competition
77
×0.20
Quality gap
38
×0.10
Returns
90
×0.10

Demand

Weekly Amazon search volume, last 10 weeks — +274.5% year over year.
4K2KMay '26May '26May '26May '26May '26Jun '26Jun '26Jun '26Jun '26Jul '26

Competition

15%Blugool
  • Blugool15%
  • PETER PAUPER PRESS13%
  • Heveboik10%
  • AISBUGUR7%
  • Taja7%
  • Mead6%
  • Other (20 brands)41%

Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen. 26 brands and 74 sellers compete here.

Brands

26 falling

was 34 a year ago

Sellers

74

Top 5 brand share

52%

#ProductBrandPriceRatingReviewsClick shareTrend
1
Address Book with Alphabetical Tabs Hardcover Password Book Small Address Organizer Keep Track of Phone Numbers Special Days Birthdays Anniversaries and Notes(4.8x 5.8 Purple)Address Book with Alphabetical Tabs Hardcover Password Book Small Address Organizer Keep Track of Phone Numbers Special Days Birthdays Anniversaries and Notes(4.8x 5.8 Purple)
Blugool$7.284.7★3,85010%falling
2
Little Black Book of AddressesLittle Black Book of Addresses
PETER PAUPER PRESS$8.924.6★2,8987%rising
3
AISBUGUR Pocket Notebook Small Notebook 2-Pack Total 320 Pages 3.7 x 5.7 Pocket Notebook (2 Pack Black1)AISBUGUR Pocket Notebook Small Notebook 2-Pack Total 320 Pages 3.7 x 5.7 Pocket Notebook (2 Pack Black1)
AISBUGUR$8.214.7★6,6647%rising
4
Address Book with Alphabetical Tabs - Small Address Book Spiral with Address Contacts Special Date Phone Birthday & Internet Login Password for Home and Office 4.3 x 6.2 Rose LeafAddress Book with Alphabetical Tabs - Small Address Book Spiral with Address Contacts Special Date Phone Birthday & Internet Login Password for Home and Office 4.3 x 6.2 Rose Leaf
Heveboik$7.564.6★1,2426%rising
5
AppleTofu Magnetic Address Book - Tiny Pocket Phone Number Book - Wallet Size 21 Pages 9 Lines - Keep Contact Info Handy All Time Set of 2AppleTofu Magnetic Address Book - Tiny Pocket Phone Number Book - Wallet Size 21 Pages 9 Lines - Keep Contact Info Handy All Time Set of 2
AppleTofu$11.874.5★6816%rising
6
Mead Telephone & Address Book 3 x 4 384 Entries Color Will Vary (67142)Mead Telephone & Address Book 3 x 4 384 Entries Color Will Vary (67142)
Mead$5.564.3★2,9545%falling
7
Taja Address Book with Alphabetical Tabs Hardcover Address Book Large Print for Record Contacts Small Address Book to Store All Your Important Informations in One Place - AquamarineTaja Address Book with Alphabetical Tabs Hardcover Address Book Large Print for Record Contacts Small Address Book to Store All Your Important Informations in One Place - Aquamarine
Taja$6.804.7★2,3635%falling
8
Forvencer Password Book with Individual Alphabetical Tabs 4 x 5.5 Small Password Notebook Spiral Password Keeper Internet Address and Password Manager Password Logbook for Home Office BlackForvencer Password Book with Individual Alphabetical Tabs 4 x 5.5 Small Password Notebook Spiral Password Keeper Internet Address and Password Manager Password Logbook for Home Office Black
Forvencer$6.724.7★3024%falling
9
Kamset Address Telephone Book Small 3.25 x 4 BlackKamset Address Telephone Book Small 3.25 x 4 Black
AllTopBargains$8.564.2★1,1404%falling
10
Address Book with Alphabetical Tabs Hardcover Password Book Small Address Organizer Keep Track of Phone Numbers Special Days Birthdays Anniversaries and Notes(4.8x 5.8 Black)Address Book with Alphabetical Tabs Hardcover Password Book Small Address Organizer Keep Track of Phone Numbers Special Days Birthdays Anniversaries and Notes(4.8x 5.8 Black)
Blugool$8.354.7★3,8503%rising
11
Skyline Address Book Mini Telephone Contact Book with Password Log for Purse Small Phone Number Book for Women & Men Pocket Size 3.5x6.2 Hardcover (Black)Skyline Address Book Mini Telephone Contact Book with Password Log for Purse Small Phone Number Book for Women & Men Pocket Size 3.5x6.2 Hardcover (Black)
Skyline$14.864.4★2703%rising
12
Animusphere 2Pack Pocket Notebook Small Notebook Journal Notebook 4 inches x 5.7 inches 200 Pages Leather Cover With Pen Holder Page Marker Ribbons(Black)Animusphere 2Pack Pocket Notebook Small Notebook Journal Notebook 4 inches x 5.7 inches 200 Pages Leather Cover With Pen Holder Page Marker Ribbons(Black)
Animusphere$5.944.6★2,7323%rising
13
Address Book with Alphabetical Tabs - Telephone & Address Book with Address Contacts Special Date Phone Birthday & Internet Login Password for Home and Office 4.3 x 6.2 BlackAddress Book with Alphabetical Tabs - Telephone & Address Book with Address Contacts Special Date Phone Birthday & Internet Login Password for Home and Office 4.3 x 6.2 Black
Heveboik$7.214.6★2613%rising
14
Fuchsia Blooms Address BookFuchsia Blooms Address Book
PETER PAUPER PRESS$9.104.4★4,7573%falling
15
MOSA BEAR Password Keeper Book with Alphabetical Tabs4.3x5.7 Small Password Books for Seniors Password Notebook for Internet Website Address Log in DetailDark BlueMOSA BEAR Password Keeper Book with Alphabetical Tabs4.3x5.7 Small Password Books for Seniors Password Notebook for Internet Website Address Log in DetailDark Blue
MOSA BEAR$4.944.7★1,1972%rising

Product shelf

All 42 tracked products in this niche.

Address Book with Alphabetical Tabs Hardcover Password Book Small Address Organizer Keep Track of Phone Numbers Special Days Birthdays Anniversaries and Notes(4.8x 5.8 Purple)

Address Book with Alphabetical Tabs Hardcover Password Book Small Address Organizer Keep Track of Phone Numbers Special Days Birthdays Anniversaries and Notes(4.8x 5.8 Purple)

Blugool

$7.284.7★3,850 reviews

Little Black Book of Addresses

Little Black Book of Addresses

PETER PAUPER PRESS

$8.924.6★2,898 reviews

AISBUGUR Pocket Notebook Small Notebook 2-Pack Total 320 Pages 3.7 x 5.7 Pocket Notebook (2 Pack Black1)

AISBUGUR Pocket Notebook Small Notebook 2-Pack Total 320 Pages 3.7 x 5.7 Pocket Notebook (2 Pack Black1)

AISBUGUR

$8.214.7★6,664 reviews

Address Book with Alphabetical Tabs - Small Address Book Spiral with Address Contacts Special Date Phone Birthday & Internet Login Password for Home and Office 4.3 x 6.2 Rose Leaf

Address Book with Alphabetical Tabs - Small Address Book Spiral with Address Contacts Special Date Phone Birthday & Internet Login Password for Home and Office 4.3 x 6.2 Rose Leaf

Heveboik

$7.564.6★1,242 reviews

AppleTofu Magnetic Address Book - Tiny Pocket Phone Number Book - Wallet Size 21 Pages 9 Lines - Keep Contact Info Handy All Time Set of 2

AppleTofu Magnetic Address Book - Tiny Pocket Phone Number Book - Wallet Size 21 Pages 9 Lines - Keep Contact Info Handy All Time Set of 2

AppleTofu

$11.874.5★681 reviews

Mead Telephone & Address Book 3 x 4 384 Entries Color Will Vary (67142)

Mead Telephone & Address Book 3 x 4 384 Entries Color Will Vary (67142)

Mead

$5.564.3★2,954 reviews

Taja Address Book with Alphabetical Tabs Hardcover Address Book Large Print for Record Contacts Small Address Book to Store All Your Important Informations in One Place - Aquamarine

Taja Address Book with Alphabetical Tabs Hardcover Address Book Large Print for Record Contacts Small Address Book to Store All Your Important Informations in One Place - Aquamarine

Taja

$6.804.7★2,363 reviews

Forvencer Password Book with Individual Alphabetical Tabs 4 x 5.5 Small Password Notebook Spiral Password Keeper Internet Address and Password Manager Password Logbook for Home Office Black

Forvencer Password Book with Individual Alphabetical Tabs 4 x 5.5 Small Password Notebook Spiral Password Keeper Internet Address and Password Manager Password Logbook for Home Office Black

Forvencer

$6.724.7★302 reviews

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall19%

“The paper quality is really good”

Size-Overall18%

“Fit well”

Advertised Vs Actual Product12%

“Exactly as pictured”

Value For Money7%

“Excellent Value”

Ease Of Use6%

“Easy to use”

Document Organizing/Classification4%

“Organize”

Paper Quality3%

“Decent paper quality for the price”

Pockets/Compartments3%

“Great, pocket sized, and cute”

Compactness2%

“Holds a lot of info in a compact space”

Color2%

“Beautiful color”

What buyers complain about

Size-Overall40%

“Its a small book”

Paper Quality6%

“thin paper”

Advertised Vs Actual Product5%

“Not as described at all”

Value For Money4%

“too much money”

Durability4%

“band snapped within 2days”

Color4%

“I didnt get the color I ordered”

Quality-Overall3%

“Buy a better quality book”

Ease Of Use2%

“Opens and shuts awkwardly”

Thickness2%

“Pages seem to be thicker than normal”

Print Quality1%

“This item and print way to small for elderly peoplr”

Top return reasons

  • Size-Overall76%
  • Advertised Vs Actual Product7%
  • Value For Money2%
  • Quality-Overall2%
  • Paper Quality2%
  • Color1%
  • Print Quality1%
  • Cover Quality1%
  • Thickness1%
  • Weight Heavy1%

Data scraped July 9, 2026 · Marketplace baseline: 4.4★ avg rating · $22.65 median price · 2.2% median returns across 14,265 tracked niches.