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reading list bookmark

Skip it50/100

a small market ($14K/yr) — reading list bookmark doesn't clear our bar today.

Market/yr

$14K

Growth (1y)

+196.9%

Products

45

Brands

33

was 34 a year ago

Sellers

36

Price range

$4.20–$16.44

Returns

1.0%

Rating

4.7★

50/100

Skip it

Scored 50/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns
Market size
1
×0.30
Growth
76
×0.30
Competition
76
×0.20
Quality gap
20
×0.10
Returns
92
×0.10

Demand

Weekly Amazon search volume, last 104 weeks — +196.9% year over year.
11K5KSpike '24Holiday '24Spike '25Holiday '25Spike '26Jul '24Nov '24Mar '25Jul '25Nov '25Mar '26

Seasonality

Monthly demand index across the year — 1.00 is average.

Peak months: Jan, Dec · busiest ÷ quietest = 3.1×

Competition

12%LOTMER
  • LOTMER12%
  • KaloTidy10%
  • Ouligay9%
  • BOBOKA8%
  • Gethelud8%
  • fuceury6%
  • Other (27 brands)47%

Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen. 33 brands and 36 sellers compete here.

Brands

33 falling

was 34 a year ago

Sellers

36

Top 5 brand share

47%

#ProductBrandPriceRatingReviewsClick shareTrend

Product shelf

All 45 tracked products in this niche.

50 pcs Reading List Bookmarks with 50 Bookmark Tassels 3x8 Inch Book Tracker and Reading Log Bulk Bookmarks for Book Lovers Students Teachers Graduation Gifts Back-to-School Supplies (Brown)

50 pcs Reading List Bookmarks with 50 Bookmark Tassels 3x8 Inch Book Tracker and Reading Log Bulk Bookmarks for Book Lovers Students Teachers Graduation Gifts Back-to-School Supplies (Brown)

KaloTidy

$9.824.7★267 reviews

Ouligay 12pcs Book Tracker Bookmark Reading List Bookmark Library Cards for Reading Page Holders for Reading Enthusiasts Teachers Students

Ouligay 12pcs Book Tracker Bookmark Reading List Bookmark Library Cards for Reading Page Holders for Reading Enthusiasts Teachers Students

Ouligay

$6.915.0★42 reviews

110 PCS Reading List Bookmarks Kraft Book Tracker and Reading Log Bulk Bookmarks for Book Lovers Students Teachers Graduation Gifts Back-to-School Supplies (3 x 7.9)

110 PCS Reading List Bookmarks Kraft Book Tracker and Reading Log Bulk Bookmarks for Book Lovers Students Teachers Graduation Gifts Back-to-School Supplies (3 x 7.9)

Gethelud

$7.344.8★758 reviews

100 Pieces Reading List Bookmarks Book Tracker Bookmarks Bookshelf Design Library Card Bookmark Reading Log Bookmark Double-Sided Reading Page Markers for Book Lovers Women Students School Supplies

100 Pieces Reading List Bookmarks Book Tracker Bookmarks Bookshelf Design Library Card Bookmark Reading Log Bookmark Double-Sided Reading Page Markers for Book Lovers Women Students School Supplies

BOBOKA

$10.004.8★622 reviews

100 Pieces 3 x 8 Inch 5 Colors Reading List Bookmark with Tassels (Pastel)

100 Pieces 3 x 8 Inch 5 Colors Reading List Bookmark with Tassels (Pastel)

fuceury

$8.744.5★233 reviews

Humyoun 60 Pcs 2026 Reading Log Bookmark 3 x 7.9 Inch Reading List Bookmark Book Lovers Gift Macaron Color Library Book Tracker Notecards for Back to School Gifts Teachers Students Library Accessories

Humyoun 60 Pcs 2026 Reading Log Bookmark 3 x 7.9 Inch Reading List Bookmark Book Lovers Gift Macaron Color Library Book Tracker Notecards for Back to School Gifts Teachers Students Library Accessories

Humyoun

$10.854.5★32 reviews

LOTMER 100 PCS Reading List Bookmark 3 x 8 Inch Personal Libraries Cards Reading Log Bookmark for Gifts and Literary Supplies for Reading Enthusiasts (Classic Five Colors)

LOTMER 100 PCS Reading List Bookmark 3 x 8 Inch Personal Libraries Cards Reading Log Bookmark for Gifts and Literary Supplies for Reading Enthusiasts (Classic Five Colors)

LOTMER

$7.514.7★248 reviews

LOTMER 100 PCS Reading List Bookmark 3 x 8 Inch Personal Libraries Cards Reading Log Bookmark for Gifts and Literary Supplies for Reading Enthusiasts (White)

LOTMER 100 PCS Reading List Bookmark 3 x 8 Inch Personal Libraries Cards Reading Log Bookmark for Gifts and Literary Supplies for Reading Enthusiasts (White)

LOTMER

$7.344.7★248 reviews

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall21%

“So it has great variety”

Color11%

“Colors are cute”

Value For Money9%

“Great deal”

Design-Overall6%

“I love that this pack offers so many design options that are so cute”

Durability5%

“Cute n durable”

Advertised Vs Actual Product5%

“Just what I needed”

Strength5%

“Cute and sturdy”

Paper Quality5%

“The brown kraft paper feels thick and durable, so they wont tear easily during daily use”

Thickness5%

“The cardstock is decent—not overly thick”

Ease Of Use4%

“Very easy to use”

What buyers complain about

Size-Overall13%

“Large”

Color10%

“The brown is harder to see writing on it”

Thickness8%

“Too thick for my books”

Durability6%

“not something Id call high-end or long-lasting”

Smell3%

“the tassels smell like mildew”

Brightness/Shine/Glow3%

“not so shiny/glossy”

Unsustainable Design2%

“the design is pretty basic”

Advertised Vs Actual Product2%

“I didn't read that in the description so thats on me”

Instructions/User Manual/Troubleshooting2%

“The only reason Im giving 4 stars instead of 5 is because there really werent instructions included”

Paper Quality2%

“The brown paper will require a dark colored pen for the best readability”

Top return reasons

  • Size-Overall30%
  • Advertised Vs Actual Product8%
  • Value For Money8%
  • Quality-Overall8%
  • Color7%
  • Material Quality6%
  • Display Colors5%
  • Defective Material/Parts4%
  • Functionality-Overall4%
  • Paper Quality3%

Data scraped July 9, 2026 · Marketplace baseline: 4.4★ avg rating · $22.72 median price · 2.2% median returns across 14,813 tracked niches.