purple binder
Skip it47/100a small market ($117K/yr) — purple binder doesn't clear our bar today.
Market/yr
$117K
Growth (1y)
+166.5%
Products
35
Brands
18
was 21 a year ago
Sellers
63
Price range
$5.30–$35.65
Returns
1.4%
Rating
4.7★
Skip it
Scored 47/100 across market size, growth, competition, quality gap, and returns.
Demand
Weekly Amazon search volume, last 104 weeks — +166.5% year over year.Seasonality
Monthly demand index across the year — 1.00 is average.Peak months: Jul, Aug, Sep · busiest ÷ quietest = 4.7×
Competition
- Avery43%
- Sooez14%
- SUNEE10%
- Samsill7%
- Comix7%
- SUIN3%
- Other (12 brands)16%
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them. 18 brands and 63 sellers compete here.
Brands
18 falling
was 21 a year ago
Sellers
63
Top 5 brand share
81%
Product shelf
All 35 tracked products in this niche.
Avery Durable View 3 Ring Binder 1 Inch Slant Rings Lavender Binder (17083)
Avery
$8.674.5★60 reviews
SUNEE Purple Binder 1 Inch 3 Ring 1 Pack Holds 175 Sheets of Letter Paper Clear View 1 Three Ring PVC-Free (Fit 8.5x11 Inches) for School or Office Supplies
SUNEE
$11.114.6★1,159 reviews
Avery Heavy-Duty View 3 Ring Binder 2 One Touch EZD Rings 540-Sheet Capacity 2.8 Inch Wide Spine Great for Home School Supplies Office or Organization Needs 1 Purple Binder (79777)
Avery
$9.994.6★1,152 reviews
BinderX Extra Durable 3 Ring Binder Round Rings 1 Inch Binder Fits 175 Sheets of 8.5x11 Paper Customizable View Cover with Inside Pockets Cute 1 Binders 1 Inch Binders 3 Ring Lavender Purple
Sooez
$12.364.8★1,597 reviews
Samsill Durable 1 inch 3 Ring Binder D Ring Binder 100% Recycled Chipboard Purple
Samsill
$7.624.4★2,991 reviews
Avery(R) Heavy-Duty View 3 Ring Binder 1 One-Touch EZD(R) Rings 1 Purple Binder (79771)
Avery
$11.104.7★307 reviews
Avery Luxe Collection Durable Holographic 3 Ring Binder Customizable View Cover 1 Inch Round Rings 1 Holographic Violet Binder (03226)
Avery
$8.834.6★658 reviews
Heavy-Duty View Binder with DuraHinge and One Touch EZD Rings 3 Rings 1.5 Capacity 11 x 8.5 Purple
Avery
$7.854.0★81 reviews
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Awesome Quality”
“The colors are super cute”
“exactly as advertised”
“Great value”
“very durable”
“Great size”
“Very cute paper”
“They are sturdy”
“easy to use”
“Whether you're organizing office files, school projects, or important household documents, this binder does the job perfectly”
What buyers complain about
“Didn't last”
“Can't even use”
“priced too high”
“The binders themselves do not always match up so it makes it difficult to turn the pages”
“The rings are very flimsy”
“Cheap”
“They are soooo much bigger than I thought”
“Won't work with dividers”
“back were a little less flexible”
“creating a smaller space I can't use”
Top return reasons
- Size-Overall56%
- Color7%
- Value For Money7%
- Advertised Vs Actual Product5%
- Defective Material/Parts2%
- Paper Quality2%
- Product Condition2%
- Ease Of Use2%
- Functionality-Overall2%
- Quality-Overall2%