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pocket calendar 2023

Worth a look61/100

pocket calendar 2023 shows demand growing +924.6%, but strong incumbent ratings (4.6★) keeps it on the watch list.

Market/yr

$689K

Growth (1y)

+924.6%

Products

25

Brands

15

was 42 a year ago

Sellers

23

Price range

$4.22–$10.21

Returns

1.4%

Rating

4.6★

61/100

Worth a look

Scored 61/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns
Market size
28
×0.30
Growth
100
×0.30
Competition
53
×0.20
Quality gap
26
×0.10
Returns
89
×0.10

Demand

Weekly Amazon search volume, last 104 weeks — +924.6% year over year.
112K56KHoliday '24Spike '25Holiday '25Spike '26Jul '24Nov '24Mar '25Jul '25Nov '25Mar '26

Seasonality

Monthly demand index across the year — 1.00 is average.

Peak months: Jan, Feb · busiest ÷ quietest = 2.3×

Competition

32%Taja
  • Taja32%
  • SUNEE12%
  • ZOTIA10%
  • Forvencer9%
  • SKYDUE7%
  • BookFactory6%
  • Other (9 brands)23%

The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them. 15 brands and 23 sellers compete here.

Brands

15 falling

was 42 a year ago

Sellers

23

Top 5 brand share

70%

#ProductBrandPriceRatingReviewsClick shareTrend

Product shelf

All 25 tracked products in this niche.

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall22%

“Size is convenient”

Document Organizing/Classification16%

“very nicely organized”

Advertised Vs Actual Product9%

“As described”

Quality-Overall8%

“Excellent Product”

Value For Money6%

“Definitely worth the price”

Ease Of Use6%

“Easy to handle”

Pockets/Compartments4%

“pocket calendar, this is a nice wallet-type calendar, suitable for gifting”

Design-Overall4%

“calm design”

Color3%

“The color is cute”

Durability3%

“Durable and sturdy to last all year”

What buyers complain about

Size-Overall17%

“The boxes are somewhat small”

Durability7%

“Falls apart quickly”

Writing Experience5%

“very little space for writing”

Thickness4%

“Very spacious a little thicker than anticipated”

Advertised Vs Actual Product4%

“it is deceiving”

Paper Quality4%

“not worth the paper”

Value For Money4%

“Not a good value”

Quality-Overall4%

“Trash”

Print Quality3%

“Print is too small”

Document Organizing/Classification2%

“dont want to use my phone as a calendar”

Top return reasons

  • Size-Overall57%
  • Advertised Vs Actual Product13%
  • Value For Money6%
  • Functionality-Overall3%
  • Design-Overall3%
  • Paper Quality3%
  • Quality-Overall2%
  • Color2%
  • Weight Heavy1%
  • Thickness1%

Data scraped July 9, 2026 · Marketplace baseline: 4.4★ avg rating · $22.71 median price · 2.2% median returns across 13,812 tracked niches.