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Skip it52/100

a small market ($77K/yr) — planner tabs doesn't clear our bar today.

Market/yr

$77K

Growth (1y)

+312.4%

Products

34

Brands

19

was 22 a year ago

Sellers

58

Price range

$3.88–$10.71

Returns

1.2%

Rating

4.6★

52/100

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Scored 52/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns
Market size
4
×0.30
Growth
86
×0.30
Competition
67
×0.20
Quality gap
28
×0.10
Returns
91
×0.10

Demand

Weekly Amazon search volume, last 104 weeks — +312.4% year over year.
27K13KSpike '24Black Friday '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26Jul '24Nov '24Mar '25Jul '25Nov '25Mar '26

Seasonality

Monthly demand index across the year — 1.00 is average.

Peak months: Jan, Dec · busiest ÷ quietest = 4.7×

Competition

25%UPAFEXXI
  • UPAFEXXI25%
  • lumintutu24%
  • Outus12%
  • DIVERSEBEE9%
  • Mr. Pen8%
  • Joez Wonderful3%
  • Other (13 brands)19%

The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them. 19 brands and 58 sellers compete here.

Brands

19 falling

was 22 a year ago

Sellers

58

Top 5 brand share

78%

#ProductBrandPriceRatingReviewsClick shareTrend
3Mr. Pen$4.674.5★1518%falling

Product shelf

All 34 tracked products in this niche.

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Color13%

“the colors are so pretty”

Quality-Overall11%

“Decent quality”

Document Organizing/Classification10%

“organized exactly as you see fit”

Ease Of Use8%

“Easy to use”

Value For Money7%

“Great value”

Size-Overall6%

“Perfect size”

Advertised Vs Actual Product5%

“Exactly as advertised”

Design-Overall5%

“the designs are cute”

Adhesion/Stickiness4%

“They adhere really well”

Durability4%

“Durable and Cute”

What buyers complain about

Adhesion/Stickiness24%

“Not sticky enough”

Size-Overall12%

“The monthly tabs were too big to use”

Color4%

“pastel-colored tabs can be a bit hard to read depending on the lighting”

Ease Of Use4%

“Hard to read”

Quality-Overall4%

“Not the quality I thought they would be when theyre described as tabs”

Strength4%

“Too flimsy”

Paper Quality4%

“My paper is very thin”

Durability3%

“I expect them to bed durable”

Thickness2%

“Thin”

Print Quality1%

“Makes it very difficult to read”

Top return reasons

  • Size-Overall39%
  • Advertised Vs Actual Product11%
  • Color11%
  • Adhesion/Stickiness7%
  • Quality-Overall4%
  • Value For Money3%
  • Display Colors3%
  • Strength3%
  • Defective Material/Parts2%
  • Wrinkles2%

Data scraped July 9, 2026 · Marketplace baseline: 4.4★ avg rating · $22.65 median price · 2.2% median returns across 14,117 tracked niches.