planner
Launch it77/100planner clears our launch bar: a $6.5M/yr market growing +713.7% with returns at 1.4%.
Market/yr
$6.5M
Growth (1y)
+713.7%
Products
50
Brands
21
was 40 a year ago
Sellers
39
Price range
$5.25–$22.56
Returns
1.4%
Rating
4.7★
Launch it
Scored 77/100 across market size, growth, competition, quality gap, and returns.
Demand
Weekly Amazon search volume, last 104 weeks — +713.7% year over year.Seasonality
Monthly demand index across the year — 1.00 is average.Peak months: Jan, Aug, Dec · busiest ÷ quietest = 3.8×
Competition
- Taja31%
- Forvencer17%
- VALOME12%
- Blue Sky11%
- ZOTIA6%
- JEJEGO5%
- Other (15 brands)19%
Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen. 21 brands and 39 sellers compete here.
Brands
21 falling
was 40 a year ago
Sellers
39
Top 5 brand share
76%
Product shelf
All 50 tracked products in this niche.
Planner 2026-2027 Academic Year Monthly and Weekly Calendar Planner Jul 2026 - Jun 2027 Hardcover Teacher Student Planning Agenda book with Tabs Perfect for School Office Supplies 6.3 x 8.5 - Wildflowers
Taja
$7.484.7★1,595 reviews
Forvencer Academic Planner 2026-2027 Hardcover Calendar Planner Weekly & Monthly July 2026 - June 2027 8.5 x 11 Daily Agenda with Tabs College School Organizer for Student Teacher Pink
Forvencer
$12.024.8★3,472 reviews
Planner 2026-2027 Academic Weekly and Monthly Calendar Planner July 2026 - June 2027 Hardcover Planning Agenda Book for Desk Accessories and School Supplies - A5 Size (6.3 x 8.5)
VALOME
$7.754.7★673 reviews
Blue Sky 2026-2027 Weekly and Monthly Academic Year Planner Calendar July 2026 - June 2027 8.5 x 11 Flexible Cover Wirebound Laminated Tabs Enterprise
Blue Sky
$14.894.6★3,675 reviews
Planner 2026-2027 for Women & Men Academic Monthly and Weekly Calendar Planner Jul 2026 - Jun 2027 A5 (6.3 x 8.5) Teacher Student Planning Book with Tabs Ideal for Office School Supplies - Pink
Taja
$6.224.7★1,031 reviews
Monthly Planner 2026-2027 18 Months Calendar Planner 2026-2027 Runs from July 2026 - December 2027 7 x 10 Perfect for School Office Home Planning - Green
Taja
$6.224.8★554 reviews
Anecdote Daily Planner w/ 2026-2027 Calendar | Start Anytime 26 Weeks Undated | 1 Page per Day | 8.5 x 5.2 | Hardcover To-Do List Organizer Plan Your Success Achieve Productivity Goals (Evergreen)
ANECDOTE.
$21.884.4★5,694 reviews
Planner 2026-2027 Monthly and Weekly Academic Planner July 2026 - June 2027 Hardcover Student Teacher Planning Agenda Calendar Book with Tabs Perfect for Office School Supplies A5 (6.3 x 8.5) - Garden
ZOTIA
$6.454.7★714 reviews
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Very well organized”
“Good size”
“Decent quality”
“Great deal”
“Exactly as pictured”
“Very thoughtful design”
“Easy to write”
“large enough for me to write”
“Color is cute”
“Thick paper”
What buyers complain about
“Little on the small side”
“Flimsy junk paper”
“The price was high for the quality”
“Not as thick”
“it is deceiving”
“I have issues with planners and organizing usually because I am really picky about how they should be organized and flow”
“Falls apart”
“Not surprisingly, the corner is slightly crushed”
“Wrongly printed. do not buy”
“very little space for writing”
Top return reasons
- Size-Overall57%
- Advertised Vs Actual Product12%
- Value For Money5%
- Design-Overall4%
- Paper Quality3%
- Functionality-Overall3%
- Quality-Overall3%
- Color2%
- Weight Heavy1%
- Strength1%