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pink binder

Skip it48/100

a small market ($197K/yr) — pink binder doesn't clear our bar today.

Market/yr

$197K

Growth (1y)

+177.0%

Products

24

Brands

12

was 11 a year ago

Sellers

27

Price range

$5.19–$24.48

Returns

1.1%

Rating

4.6★

48/100

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Scored 48/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns
Market size
10
×0.30
Growth
74
×0.30
Competition
56
×0.20
Quality gap
27
×0.10
Returns
91
×0.10

Demand

Weekly Amazon search volume, last 104 weeks — +177.0% year over year.
37K19KSpike '25Prime Day '25Spike '26Jul '24Nov '24Mar '25Jul '25Nov '25Mar '26

Seasonality

Monthly demand index across the year — 1.00 is average.

Peak months: Jul, Aug · busiest ÷ quietest = 7.5×

Competition

34%SUNEE
  • SUNEE34%
  • Sooez28%
  • Avery11%
  • deli5%
  • NatureTouch5%
  • dilitego4%
  • Other (6 brands)12%

The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them. 12 brands and 27 sellers compete here.

Brands

12 rising

was 11 a year ago

Sellers

27

Top 5 brand share

84%

#ProductBrandPriceRatingReviewsClick shareTrend

Product shelf

All 24 tracked products in this niche.

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Color17%

“Cute color”

Quality-Overall15%

“Good Quality”

Durability8%

“Beautiful and durable”

Advertised Vs Actual Product8%

“As advertised”

Strength7%

“They are sturdy”

Value For Money7%

“Great value”

Size-Overall6%

“Fits cards great”

Ease Of Use5%

“Easy to use”

Document Organizing/Classification4%

“keeps them easily organized”

Weight Light3%

“Overall, theyre decent for light use,”

What buyers complain about

Quality-Overall11%

“Trash”

Durability9%

“They all fell off within a few hours”

Strength8%

“Ive seen some reviews saying the dividers are flimsy, and crack easily”

Size-Overall7%

“smaller than other 1 binders”

Color6%

“Would like to have more jewel toned colors”

Value For Money5%

“it is not the cheapest binder”

Ease Of Use5%

“cannot be used”

Smell4%

“Unfortunately, its been a couple weeks since I bought them and I can still smell the dividers when I open my binder”

Alignment4%

“doesnt align properly”

Advertised Vs Actual Product3%

“But the image is deceiving because they look like 2 inch”

Top return reasons

  • Size-Overall54%
  • Color9%
  • Value For Money9%
  • Material Quality4%
  • Advertised Vs Actual Product3%
  • Defective Material/Parts2%
  • Display Colors2%
  • Quality-Overall2%
  • Scratch Resistance2%
  • Paper Quality1%

Data scraped July 9, 2026 · Marketplace baseline: 4.4★ avg rating · $22.74 median price · 2.3% median returns across 14,634 tracked niches.