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personal wide planner inserts

Worth a look59/100

personal wide planner inserts shows demand growing +850.0%, but a small market ($41K/yr) keeps it on the watch list.

Market/yr

$41K

Growth (1y)

+850.0%

Products

69

Brands

19

was 20 a year ago

Sellers

41

Price range

$5.66–$39.18

Returns

3.0%

Rating

4.6★

59/100

Worth a look

Scored 59/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns
Market size
2
×0.30
Growth
100
×0.30
Competition
89
×0.20
Quality gap
27
×0.10
Returns
76
×0.10

Demand

Weekly Amazon search volume, last 37 weeks — +850.0% year over year.
13K7KSpike '25Black Friday '25Holiday '25Spike '26Oct '25Dec '25Jan '26Mar '26Apr '26May '26

Competition

37%Filofax
  • Filofax37%
  • Yaridar17%
  • ZICOTO8%
  • Nokingo6%
  • Handy Forms5%
  • newestor5%
  • Other (13 brands)22%

Clicks spread well past the top 5 (26% combined) — an open shelf where new products get seen. 19 brands and 41 sellers compete here.

Brands

19 falling

was 20 a year ago

Sellers

41

Top 5 brand share

73%

#ProductBrandPriceRatingReviewsClick shareTrend

Product shelf

All 69 tracked products in this niche.

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall17%

“The size is perfect for tossing in a bag”

Quality-Overall13%

“Great quality and exactly as pictured”

Document Organizing/Classification12%

“Great Organization item”

Advertised Vs Actual Product11%

“Works as advertised”

Paper Quality10%

“Nice thick paper”

Ease Of Use5%

“Easy to use”

Value For Money5%

“Worth the purchase”

Design-Overall2%

“Nice design”

Color2%

“Love the color”

Strength2%

“Sturdy”

What buyers complain about

Size-Overall24%

“Too small”

Value For Money11%

“Cost wayyy to much”

Paper Quality7%

“Pricey paper”

Advertised Vs Actual Product6%

“The description is misleading”

Thickness4%

“The paper is thick”

Compatibility-Overall3%

“did not fit in my Filofax a6 size planner”

Smell3%

“smelly”

Flatness3%

“open it flat”

Durability3%

“Cant use for 3 months”

Double-Sided Printing3%

“It also ghosts heavily when printed on - wont work for double sided printing”

Top return reasons

  • Size-Overall71%
  • Advertised Vs Actual Product6%
  • Paper Quality3%
  • Value For Money3%
  • Compatibility-Overall2%
  • Functionality-Overall2%
  • Zipper Quality2%
  • Quality-Overall1%
  • Paper Compatibility1%
  • Defective Material/Parts1%

Data scraped July 9, 2026 · Marketplace baseline: 4.4★ avg rating · $22.79 median price · 2.2% median returns across 14,944 tracked niches.