mindfulness journal
Skip it28/100a concentrated shelf (top 5 take 97% of clicks) — mindfulness journal doesn't clear our bar today.
Market/yr
$270K
Growth (1y)
+37.3%
Products
6
Brands
5
was 7 a year ago
Sellers
80
Price range
$8.45–$27.55
Returns
2.4%
Rating
4.7★
Skip it
Scored 28/100 across market size, growth, competition, quality gap, and returns.
Demand
Weekly Amazon search volume, last 75 weeks — +37.3% year over year.Seasonality
Monthly demand index across the year — 1.00 is average.Peak months: Jan, Dec · busiest ÷ quietest = 3.1×
Competition
- Intelligent Change66%
- ZICVIBE15%
- The Gratitude Journal12%
- JUTTSY4%
- ZICPERY3%
The top 5 products capture 97% of clicks — a locked-up shelf that new listings rarely crack. 5 brands and 80 sellers compete here.
Brands
5 falling
was 7 a year ago
Sellers
80
Top 5 brand share
100%
Product shelf
All 6 tracked products in this niche.
Intelligent Change The Five Minute Journal - Original Daily Gratitude Journal for Women & Men - Mindfulness Happiness & Daily Reflection - Undated Planner - Affirmation Journal - Gifts for Women
Intelligent Change
$27.524.5★17,619 reviews
The Original Gratitude Journal - Daily Gratitude Practice with Inspiring Prompts & Quotes for Mindfulness Reflection & Personal Growth 2026 - Wellness Journal for Men & Women
ZICVIBE
$10.004.8★335 reviews
The Original Gratitude Journal 2026 - 5 Minute Gratitude Practice with Inspiring Quotes and Mindful Prompts for Affirmation Reflection & Wellness - Daily Happiness Journal for Women & Men by Thankful Path
The Gratitude Journal
$25.624.7★287 reviews
Intelligent Change: The Five Minute Journal - Daily Gratitude Journal for Happiness Mindfulness and Reflection - Undated Life Planner
Intelligent Change
$27.554.5★17,619 reviews
The Daily Gratitude Journal 2026 Guided Gratitude Practice for Women & Men 2 Fresh Prompts Every Day Mindfulness Happiness & Daily Reflection Undated Affirmation Journal with Gift Box
JUTTSY
$15.645.0★31 reviews
The Gratitude Journal - for More Mindfulness Happiness Positive Vibes Affirmations Productivity and Self Reflection -Undated Daily Journal
ZICPERY
$8.454.8★411 reviews
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Great quality”
“The design is also beautiful”
“it's easy to use”
“Its so affordable”
“nice paper quality”
“It is better than I expect”
“The neutral color palette makes it a thoughtful gift for men or women”
“Its an easy way to journal in the AM and PM”
“The prompts are simple”
“In addition to being easy to get started right away, and fun to fill out, the daily quotes are diverse and thought-provoking”
What buyers complain about
“Not enough writing space”
“The layout does not feel intentional at all”
“Except for a problem with the listing images”
“Good product, not for a lot of journaling/writing”
“The quality of the exterior/cover seems a little less substantial”
“I would have preferred to have it clean to start”
“Not worth the price at all”
“Without holding it with another hand to keep the paper flat- it makes writing somewhat harder”
Top return reasons
- Value For Money15%
- Advertised Vs Actual Product15%
- Size-Overall11%
- Product Condition8%
- Color8%
- Instructions/User Manual/Troubleshooting7%
- Paper Quality5%
- Ease Of Cleaning4%
- Gifting Purpose4%
- Functionality-Overall4%