midori planner
Worth a look56/100midori planner shows demand growing +383.6%, but a small market ($122K/yr) keeps it on the watch list.
Market/yr
$122K
Growth (1y)
+383.6%
Products
40
Brands
10
was 13 a year ago
Sellers
162
Price range
$7.87–$47.07
Returns
2.0%
Rating
4.7★
Worth a look
Scored 56/100 across market size, growth, competition, quality gap, and returns.
Demand
Weekly Amazon search volume, last 36 weeks — +383.6% year over year.Competition
- Midori56%
- DESIGNPHIL24%
- Humutan5%
- Oxford5%
- ほぼ日4%
- Traveler's Notebook2%
- Other (4 brands)3%
Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen. 10 brands and 162 sellers compete here.
Brands
10 falling
was 13 a year ago
Sellers
162
Top 5 brand share
94%
Midori MD Notebook Diary 2026 A5 Monthly Limited Edition Bookmark 22405006 (Starts on December 2025)
Product shelf
All 40 tracked products in this niche.
DESIGNPHIL Midori 12396006 Diary 5 Year Consecutive Door Black
Midori
$24.234.7★785 reviews
DESIGNPHIL Midori 12395006 Diary 3 Year Consecutive Door Brown
Midori
$25.304.6★262 reviews
Midori 15003006 MD Notebook A5 Grid Ruled
Midori
$13.464.8★3,532 reviews
Midori Book Style Diary 2026 B6 Model Weekly Cat Pattern Navy Blue 22378006 (Starts from January 2026)
DESIGNPHIL
$28.704.9★12 reviews
Midori MD Notebook Diary 2026 A5 Monthly Limited Edition Bookmark 22405006 (Starts on December 2025)
DESIGNPHIL
$27.604.3★22 reviews
Midori MD Notebook - A5 Grid Paper (15003006) + MD notebook cover & lt; A5 & gt (49360006) -VALUE SET
Humutan
$17.524.8★1,287 reviews
Midori 12851006 Diary 5 Year Consecutive Door Red
Midori
$25.884.7★785 reviews
Hobonichi Techo 2026 Original Book A6 English Daily January Start Monday Start Planner
ほぼ日
$38.254.7★413 reviews
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“The paper quality is solid”
“Good quality”
“Keep organized”
“Worth the money”
“Super nice to write on”
“Such a convenient size”
“The design is very beautiful”
“It worked better than expected”
“Overall it feels like a simple”
“A diary as a time machine - very cool idea”
What buyers complain about
“The paper is thin”
“A tad expensive”
“It's almost too small”
“Thinner than I expected though”
“it becomes tedious to try to write in a way you do not always write in to avoid the ghosting -”
“The only ones that bleed are permanent ink or alcohol based”
“It's hard to see in the product photo”
“It is faux leather with a band to keep it shut”
“i try not to complain ever but im very disappointed that it came a damaged”
“I am no going to use it isnt my style”
Top return reasons
- Size-Overall66%
- Value For Money8%
- Paper Quality7%
- Advertised Vs Actual Product6%
- Product Condition2%
- Design-Overall2%
- Writing Experience1%
- Thin1%
- Weight Heavy1%
- Defective Material/Parts1%