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mental health journal

Skip it52/100

a small market ($100K/yr) — mental health journal doesn't clear our bar today.

Market/yr

$100K

Growth (1y)

+187.1%

Products

39

Brands

24

was 25 a year ago

Sellers

100

Price range

$8.17–$41.91

Returns

2.2%

Rating

4.5★

52/100

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Scored 52/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns
Market size
5
×0.30
Growth
75
×0.30
Competition
78
×0.20
Quality gap
38
×0.10
Returns
82
×0.10

Demand

Weekly Amazon search volume, last 104 weeks — +187.1% year over year.
15K8KPrime Day '24Spike '24Holiday '24Spike '25Spike '26Jul '24Nov '24Mar '25Jul '25Nov '25Mar '26

Seasonality

Monthly demand index across the year — 1.00 is average.

No pronounced peak months · busiest ÷ quietest = 1.5×

Competition

22%LIFTINSPIRE CO.
  • LIFTINSPIRE CO.22%
  • Clever Fox16%
  • 5 MINUTES A DAY15%
  • INSIDE THEN OUT8%
  • KUMEER4%
  • Four Progress4%
  • Other (18 brands)31%

Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen. 24 brands and 100 sellers compete here.

Brands

24 falling

was 25 a year ago

Sellers

100

Top 5 brand share

65%

#ProductBrandPriceRatingReviewsClick shareTrend

Product shelf

All 39 tracked products in this niche.

Clever Fox Mental Health & Anxiety Journal Guided CBT Journal with Prompts for Self Help & Stress Relief Mood & Emotion Tracker 5.8x8.3 (Purple)

Clever Fox Mental Health & Anxiety Journal Guided CBT Journal with Prompts for Self Help & Stress Relief Mood & Emotion Tracker 5.8x8.3 (Purple)

Clever Fox

$19.864.6★428 reviews

5 MINUTES A DAY Mental Health Journal Anxiety & Guided Journal for Women 91 Days Self Care Journal to Practice Positive Thinking ADHD Planner with Mood Tracker (A5 Size)-Pink (5-Mentalhealth-Pink)

5 MINUTES A DAY Mental Health Journal Anxiety & Guided Journal for Women 91 Days Self Care Journal to Practice Positive Thinking ADHD Planner with Mood Tracker (A5 Size)-Pink (5-Mentalhealth-Pink)

5 MINUTES A DAY

$10.084.5★303 reviews

LIFTINSPIRE CO. FINDING BALANCE A 100-DAY Mental Health Journal Daily Journal with Prompts for Mindfulness Self-Care & Healing Anxiety & Depression Relief

LIFTINSPIRE CO. FINDING BALANCE A 100-DAY Mental Health Journal Daily Journal with Prompts for Mindfulness Self-Care & Healing Anxiety & Depression Relief

LIFTINSPIRE CO.

$26.754.3★77 reviews

INSIDE THEN OUT Better Every Day Journal - Guided Daily Journal with 365 Pre-Dated Prompts for Self Love Reflection Growth Gratitude Wellness and Healing - Self Care Routine Gift for Women Men

INSIDE THEN OUT Better Every Day Journal - Guided Daily Journal with 365 Pre-Dated Prompts for Self Love Reflection Growth Gratitude Wellness and Healing - Self Care Routine Gift for Women Men

INSIDE THEN OUT

$38.394.7★514 reviews

Clever Fox Self-Care Journal Daily Reflection Notebook Mental Health & Personal Development Planner Meditation & Mood Log A5 (Turquoise)

Clever Fox Self-Care Journal Daily Reflection Notebook Mental Health & Personal Development Planner Meditation & Mood Log A5 (Turquoise)

Clever Fox

$24.924.7★2,678 reviews

Mental Health Journal Guided Journal for Mental Health 90-Day Self-Care Planner for Anxiety Relief Mood Tracker to Improve Mindfulness & Habit Building with Monthly Summary.

Mental Health Journal Guided Journal for Mental Health 90-Day Self-Care Planner for Anxiety Relief Mood Tracker to Improve Mindfulness & Habit Building with Monthly Summary.

5 MINUTES A DAY

$9.854.4★53 reviews

LIFTINSPIRE CO. FINDING BALANCE Mental Health Journal 6-Month Daily Journal with Prompts for Mindfulness Self-Care & Healing Anxiety & Depression Relief Beige Spiral

LIFTINSPIRE CO. FINDING BALANCE Mental Health Journal 6-Month Daily Journal with Prompts for Mindfulness Self-Care & Healing Anxiety & Depression Relief Beige Spiral

LIFTINSPIRE CO.

$26.574.7★146 reviews

Worry for Nothing: Guided Anxiety Journal Cognitive Behavioral Therapy Mental Health Journal Anxiety Relief & Self Care Journal for Men & Women Mental Health Gifts

Worry for Nothing: Guided Anxiety Journal Cognitive Behavioral Therapy Mental Health Journal Anxiety Relief & Self Care Journal for Men & Women Mental Health Gifts

Four Progress

$15.314.5★1,340 reviews

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall17%

“The quality is good and the design is clean and motivating”

Ease Of Use14%

“Easy to use”

Paper Quality11%

“Nice layout good sturdy papers”

Design-Overall10%

“The design is simple yet elegant”

Document Organizing/Classification8%

“keeping my thoughts organized on paper”

Value For Money6%

“Worth the money”

Writing Experience6%

“the writing space is really good”

Instructions/User Manual/Troubleshooting4%

“The prompts are deep and reaffirming and its super easy to use”

Size-Overall4%

“I like the size”

Fun/Entertainment Experience3%

“Enjoying the questions to answer”

What buyers complain about

Value For Money15%

“Not worth the asking price”

Quality-Overall8%

“for the price, I expected far more variety and depth”

Writing Experience7%

“Not enough writing space”

Size-Overall6%

“Its a little small”

Advertised Vs Actual Product6%

“Im not thrilled with the title”

Print Quality6%

“Printed wrong”

Thickness4%

“The pages are thick”

Paper Quality3%

“My only critiques: the paper quality is not heavy as stated”

Instructions/User Manual/Troubleshooting3%

“the pictures didnt really give me an idea of what the prompts were”

Software/Application3%

“the app appears to only be accessible for a limited time unless you start a subscription after the trial period”

Top return reasons

  • Advertised Vs Actual Product24%
  • Value For Money14%
  • Instructions/User Manual/Troubleshooting13%
  • Size-Overall13%
  • Paper Quality4%
  • Functionality-Overall4%
  • Color3%
  • Writing Experience3%
  • Quality-Overall3%
  • Product Condition2%

Data scraped July 9, 2026 · Marketplace baseline: 4.4★ avg rating · $22.79 median price · 2.2% median returns across 14,944 tracked niches.