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Skip it52/100

a small market ($107K/yr) — logbook doesn't clear our bar today.

Market/yr

$107K

Growth (1y)

+191.3%

Products

49

Brands

32

was 34 a year ago

Sellers

107

Price range

$6.10–$53.49

Returns

1.0%

Rating

4.7★

52/100

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Scored 52/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns
Market size
5
×0.30
Growth
76
×0.30
Competition
82
×0.20
Quality gap
23
×0.10
Returns
92
×0.10

Demand

Weekly Amazon search volume, last 104 weeks — +191.3% year over year.
6K3KSpike '24Spike '25Spike '26Jul '24Nov '24Mar '25Jul '25Nov '25Mar '26

Seasonality

Monthly demand index across the year — 1.00 is average.

Peak months: Jan · busiest ÷ quietest = 1.8×

Competition

11%STAPLES
  • STAPLES11%
  • Amazon Basics11%
  • Better Office Products10%
  • Tacticai8%
  • Getvow7%
  • BookFactory7%
  • Other (26 brands)47%

Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen. 32 brands and 107 sellers compete here.

Brands

32 falling

was 34 a year ago

Sellers

107

Top 5 brand share

47%

#ProductBrandPriceRatingReviewsClick shareTrend

Product shelf

All 49 tracked products in this niche.

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall24%

“This notebook is great quality”

Paper Quality16%

“Awesome paper”

Size-Overall8%

“I love the size”

Advertised Vs Actual Product8%

“Exactly as pictured”

Value For Money6%

“Great value”

Ease Of Use4%

“easy to write on”

Durability4%

“Durable for day to day use”

Writing Experience3%

“You get a nice writing experience”

Leather Quality3%

“Nice soft leather”

Document Organizing/Classification3%

“Perfect to Stay Organized”

What buyers complain about

Paper Quality14%

“Paper was thicker than I expected”

Quality-Overall11%

“Poor quality”

Value For Money9%

“Overpriced”

Advertised Vs Actual Product8%

“Not what it looks like”

Durability5%

“fell apart”

Thickness5%

“slightly thicker”

Size-Overall3%

“spacing much smaller than anticipated”

Strength3%

“The covers are also flimsy”

Leather Quality1%

“It is a faux leather”

Functionality-Overall1%

“Came and no papers or all worked”

Top return reasons

  • Size-Overall44%
  • Advertised Vs Actual Product12%
  • Paper Quality9%
  • Value For Money8%
  • Color5%
  • Quality-Overall4%
  • Thickness2%
  • Weight Heavy2%
  • Functionality-Overall2%
  • Thin1%

Data scraped July 9, 2026 · Marketplace baseline: 4.4★ avg rating · $22.65 median price · 2.2% median returns across 14,117 tracked niches.