kokuyo planner
Launch it69/100kokuyo planner clears our launch bar: a $2.8M/yr market growing >1,000% with returns at 3.5%.
Market/yr
$2.8M
Growth (1y)
>1,000%
Products
31
Brands
4
was 6 a year ago
Sellers
92
Price range
$9.05–$77.50
Returns
3.5%
Rating
4.7★
Launch it
Scored 69/100 across market size, growth, competition, quality gap, and returns.
Demand
Weekly Amazon search volume, last 16 weeks — >1,000% year over year.Competition
- ほぼ日86%
- receip11%
- MUJI2%
- Fromthenon1%
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them. 4 brands and 92 sellers compete here.
Brands
4 falling
was 6 a year ago
Sellers
92
Top 5 brand share
100%
Hobonichi Techo 2026 Cousin Avec Book A5 Japanese Daily 6-month only July Start Monday Start Planner
Hobonichi Techo 2026 Weeks Virginia Lee Burton: The Little House (English Tall & Slim January Start)
Product shelf
All 31 tracked products in this niche.
Hobonichi Techo 2026 Original Book A6 English Daily January Start Monday Start Planner
ほぼ日
$38.254.7★413 reviews
Hobonichi Techo 2026 Cousin Book A5 Japanese Daily April Start Monday Start Planner
ほぼ日
$64.184.8★57 reviews
Hobonichi Techo 2026 Cousin Book A5 Japanese Daily Weekly Jan Start Mon Start Planner
ほぼ日
$50.604.7★58 reviews
Undated Weekly Planner Notebook Pocket Organizer Appointment Book Journal Notebook A6 Week Plan Notepad (Beige)
receip
$12.644.4★386 reviews
Hobonichi Techo 2026 Cousin Avec Book A5 Japanese Daily 6-month only July Start Monday Start Planner
ほぼ日
$36.764.9★15 reviews
Hobonichi Techo 2026 Day-Free Book A6 Japanese Monthly January start Monday start
ほぼ日
$28.364.6★41 reviews
Hobonichi Techo 2026 Weeks Moomin: To the Outdoor Dance Hall (English Tall & Slim January Start)
ほぼ日
$39.765.0★75 reviews
Hobonichi Techo 2026 Original Book A6 Japanese Daily April Start Monday Start Planner
ほぼ日
$39.954.9★35 reviews
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Great for organizing”
“Beautiful paper”
“Fits perfectly”
“Arrived quickly, great quality”
“Great price”
“has a nice clean design”
“exactly what I wanted”
“Easy to use”
“Holding up well through daily use”
“Wife loves writing everything is this thing”
What buyers complain about
“Too expensive”
“Small”
“Paper is a little thinner than expected”
“thick”
“Not durable”
“Was worried about ink bleeding through the pages because they are so thin”
“this listing is inaccurate”
“cheap quality”
“Im a little disappointed because it appears to be already used or dirty”
“It was wrinkled”
Top return reasons
- Size-Overall57%
- Paper Quality9%
- Value For Money8%
- Advertised Vs Actual Product7%
- Product Condition3%
- Design-Overall2%
- Thin1%
- Functionality-Overall1%
- Color1%
- Defective Material/Parts1%