journal ruler
Worth a look54/100journal ruler shows low returns (0.7%), but a small market ($45K/yr) keeps it on the watch list.
Market/yr
$45K
Growth (1y)
+389.3%
Products
35
Brands
22
was 17 a year ago
Sellers
102
Price range
$2.07–$16.32
Returns
0.7%
Rating
4.5★
Worth a look
Scored 54/100 across market size, growth, competition, quality gap, and returns.
Demand
Weekly Amazon search volume, last 23 weeks — +389.3% year over year.Competition
- Westcott21%
- PETER PAUPER PRESS19%
- Midori19%
- Mr. Pen5%
- Zotemo4%
- Sunsella4%
- Other (16 brands)28%
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them. 22 brands and 102 sellers compete here.
Brands
22 rising
was 17 a year ago
Sellers
102
Top 5 brand share
69%
Product shelf
All 35 tracked products in this niche.
Metal Stencil Bookmark for Bullet Journals Hardcover
PETER PAUPER PRESS
$6.224.5★8,668 reviews
DESIGNPHIL 42290006 Midori Clip Ruler Copper A
Midori
$10.254.5★228 reviews
Westcott Transparent 10ths Graph Ruler Dual Scales Zero-Centering Back-to-School School Supplies Classroom Supplies 6-Inch
Westcott
$2.914.5★981 reviews
Westcott 10561 Acrylic Clear Ruler 6 in
Westcott
$2.694.7★1,362 reviews
Westcott W-10 6-Inch 8ths Graph Ruler Transparent 1 x 6 in
Westcott
$3.094.5★1,640 reviews
Mr. Pen- 6 Inch Pocket Size Ruler 2 Pack Small Architectural Scale
Mr. Pen
$6.984.6★2,739 reviews
HARFINGTON Straight Ruler 12cm Metric Bookmark Clip Ruler Metal Aluminum Alloy Scale on Both Sides Measuring Scale Tool for Measure Study Reading Classroom Office Silver Tone & Brown
HARFINGTON
$9.824.7★21 reviews
Aleks Melnyk No.423 Metal Stencil for Bullet Journaling Bookmark Planning Banners Lines Lists Planner Stamps Habit Tracker Dot Journal Stencil for Diary Template Scrapbook
Aleks Melnyk
$8.524.3★742 reviews
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“As advertised”
“Perfect size”
“it's well made”
“Easy to use”
“Good value for price”
“It is sturdy”
“It is very thick and hardy; the acrylic is clear”
“durable enough that it should last a long time”
“great design”
“This clear flexible ruler is just what I need for drawing and crafting”
What buyers complain about
“Did not fit”
“a bit flimsy”
“Clear thin plastic”
“A little pricey”
“had some exchanges due to quality issues”
“Especially where shapes are cut out close together as it has a tendency to move”
“The edges aren't sharp despite how thin it is”
“The ruler doesn't really have grip”
“Not metal”
“I think its strange that the measurements dont start until a quarter inch into the ruler”
Top return reasons
- Size-Overall43%
- Advertised Vs Actual Product7%
- Strength7%
- Value For Money6%
- Thin4%
- Defective Material/Parts4%
- Compatibility-Overall3%
- Thickness3%
- Functionality-Overall3%
- Material Quality3%