Skip to content

journal inserts

Worth a look56/100

journal inserts shows demand growing +537.8%, but a small market ($69K/yr) keeps it on the watch list.

Market/yr

$69K

Growth (1y)

+537.8%

Products

32

Brands

19

was 35 a year ago

Sellers

36

Price range

$6.73–$29.33

Returns

1.8%

Rating

4.6★

56/100

Worth a look

Scored 56/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns
Market size
3
×0.30
Growth
100
×0.30
Competition
68
×0.20
Quality gap
28
×0.10
Returns
86
×0.10

Demand

Weekly Amazon search volume, last 27 weeks — +537.8% year over year.
15K7KSpike '26Jan '26Feb '26Mar '26Mar '26Apr '26May '26Jun '26

Competition

32%WANDERINGS
  • WANDERINGS32%
  • ZCZN26%
  • newestor7%
  • Moterm4%
  • Mousbull4%
  • DILVREWA4%
  • Other (13 brands)23%

The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them. 19 brands and 36 sellers compete here.

Brands

19 falling

was 35 a year ago

Sellers

36

Top 5 brand share

73%

#ProductBrandPriceRatingReviewsClick shareTrend

Product shelf

All 32 tracked products in this niche.

ZCZN 5 Pack A5 Kraft Notebooks Bulk 8.15x5.5 Inches Lined Paper Journaling Notebooks Notebooks for Work Composition Notebooks for School Journal Notebooks for Office 60 Pages

ZCZN 5 Pack A5 Kraft Notebooks Bulk 8.15x5.5 Inches Lined Paper Journaling Notebooks Notebooks for Work Composition Notebooks for School Journal Notebooks for Office 60 Pages

ZCZN

$6.734.8★526 reviews

WANDERINGS Zipper Case Card Sleeve Holder Travelers Journal Accessory for Refillable Travel Journals - A5 Size - 5.25 x 8.25 - Durable 100% Cotton Fabric Planner Accessories Case

WANDERINGS Zipper Case Card Sleeve Holder Travelers Journal Accessory for Refillable Travel Journals - A5 Size - 5.25 x 8.25 - Durable 100% Cotton Fabric Planner Accessories Case

WANDERINGS

$13.064.6★186 reviews

ZCZN 12 Pack Colorful Blank Notebooks Bulk A5 Journals with 12 Colors 60 Pages/30 Sheets 8.3x5.5 Inch Plain Paper Travel Writing Journal Notebooks for Work & School

ZCZN 12 Pack Colorful Blank Notebooks Bulk A5 Journals with 12 Colors 60 Pages/30 Sheets 8.3x5.5 Inch Plain Paper Travel Writing Journal Notebooks for Work & School

ZCZN

$14.404.8★192 reviews

Wanderings A5 Lined Travelers Notebook Insert / A5 Journal Refill | 5.5 x 8.3 (14 x 21cm) | 3 Booklets 240 Lined Pages | Travelers Notebook Refills for Journals Diaries Planners

Wanderings A5 Lined Travelers Notebook Insert / A5 Journal Refill | 5.5 x 8.3 (14 x 21cm) | 3 Booklets 240 Lined Pages | Travelers Notebook Refills for Journals Diaries Planners

WANDERINGS

$12.924.7★2,314 reviews

A5 Travelers Notebook Accessories Kit - Kraft File Folder Zipper Case Pen Holder Binder Clip and 2 Elastic Bands

A5 Travelers Notebook Accessories Kit - Kraft File Folder Zipper Case Pen Holder Binder Clip and 2 Elastic Bands

newestor

$13.084.6★1,282 reviews

WANDERINGS A5 Dotted Grid Travelers Notebook Insert / A5 Journal Refill | 5.5 x 8.3 (14 x 21cm) | 3 Booklets 240 Pages | Travelers Notebook Refills for Journals Diaries Planners

WANDERINGS A5 Dotted Grid Travelers Notebook Insert / A5 Journal Refill | 5.5 x 8.3 (14 x 21cm) | 3 Booklets 240 Pages | Travelers Notebook Refills for Journals Diaries Planners

WANDERINGS

$12.874.5★2,565 reviews

WANDERINGS Zipper Case Card Sleeve Holder Travelers Journal Accessory for Regular Size Refillable Travel Journals - 4.25 x 8.25 - 100% Cotton Fabric Planner Accessories for Standard Notebooks

WANDERINGS Zipper Case Card Sleeve Holder Travelers Journal Accessory for Regular Size Refillable Travel Journals - 4.25 x 8.25 - 100% Cotton Fabric Planner Accessories for Standard Notebooks

WANDERINGS

$11.524.6★186 reviews

Mousbull Lined Refill Paper for Hardcover Leather Notebook A5 Refill Page for Refillable Notebook with Pocket 240 Pages Notebook Paper with Ribbon Bookmark

Mousbull Lined Refill Paper for Hardcover Leather Notebook A5 Refill Page for Refillable Notebook with Pocket 240 Pages Notebook Paper with Ribbon Bookmark

Mousbull

$8.914.6★502 reviews

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall17%

“Beautifully made”

Paper Quality16%

“Great paper”

Size-Overall12%

“Fits perfectly”

Value For Money7%

“low price”

Advertised Vs Actual Product5%

“Exactly as stated”

Document Organizing/Classification5%

“Nice organizing solution”

Ease Of Use4%

“Very useful”

Durability3%

“it holds up really well”

Design-Overall3%

“Excellent and stylish”

Portability2%

“easy to carry around”

What buyers complain about

Size-Overall16%

“Too big”

Paper Quality9%

“The paper is a little thin”

Value For Money7%

“Not much there for the price”

Material Quality5%

“The materials are mid at best”

Thickness4%

“A few pieces seem a bit thinner or more basic than I expected”

Quality-Overall3%

“Feels crazy cheap”

Color3%

“The line is way too dark”

Strength2%

“This is flimsy”

Leather Quality2%

“I just wish it was made out of a faux leather or vinyl material because I'm actually using this separately to keepy pocket notebook in”

Paper Compatibility2%

“I do wish that this set was sized for printer paper”

Top return reasons

  • Size-Overall59%
  • Paper Quality10%
  • Advertised Vs Actual Product6%
  • Value For Money4%
  • Material Quality3%
  • Quality-Overall3%
  • Thin2%
  • Zipper Quality2%
  • Color1%
  • Thickness1%

Data scraped July 9, 2026 · Marketplace baseline: 4.4★ avg rating · $22.74 median price · 2.2% median returns across 13,649 tracked niches.