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harry potter bookmark

Skip it47/100

a small market ($132K/yr) — harry potter bookmark doesn't clear our bar today.

Market/yr

$132K

Growth (1y)

+197.2%

Products

23

Brands

11

was 14 a year ago

Sellers

33

Price range

$7.89–$39.80

Returns

1.1%

Rating

4.7★

47/100

Skip it

Scored 47/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns
Market size
7
×0.30
Growth
76
×0.30
Competition
55
×0.20
Quality gap
20
×0.10
Returns
91
×0.10

Demand

Weekly Amazon search volume, last 104 weeks — +197.2% year over year.
17K8KSpike '24Holiday '24Prime Day '25Holiday '25Jul '24Nov '24Mar '25Jul '25Nov '25Mar '26

Seasonality

Monthly demand index across the year — 1.00 is average.

Peak months: Nov, Dec · busiest ÷ quietest = 4.6×

Competition

28%Harry Potter
  • Harry Potter28%
  • The Noble Collection20%
  • ANTIOCH14%
  • Re-Marks9%
  • Ata-Boy9%
  • WACANTIC6%
  • Other (5 brands)14%

The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them. 11 brands and 33 sellers compete here.

Brands

11 falling

was 14 a year ago

Sellers

33

Top 5 brand share

80%

#ProductBrandPriceRatingReviewsClick shareTrend
2ANTIOCH$8.044.7★89813%flat
5The Noble Collection$9.084.6★1,3766%rising
6The Noble Collection$9.284.7★1,8606%rising
9The Noble Collection$24.804.7★1,2984%falling
10The Noble Collection$9.234.7★1,0833%flat

Product shelf

All 23 tracked products in this niche.

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall21%

“Delightful product”

Gifting Purpose21%

“Good Gift”

Strength7%

“Sturdy”

Advertised Vs Actual Product6%

“It seems accurate to description”

Collectibles5%

“Nice bookmark”

Design-Overall4%

“Love the design”

Material Quality4%

“As a Harry Potter fan I love this book mark it is made with good metal material”

Size-Overall2%

“Its a perfect size”

Weight Heavy2%

“Good weight and exactly like pictured”

Ease Of Use2%

“Very useful”

What buyers complain about

Durability20%

“Broke”

Size-Overall19%

“the fit is awful”

Quality-Overall8%

“needs improvement”

Value For Money6%

“So not worth 16 bucks”

Thickness5%

“Impractical for a bookmark as it is way too thick”

Strength3%

“not sturdy”

Design-Overall3%

“Terrible design for its intended purpose”

Shape/Style3%

“It has a weird shape”

Ease Of Use3%

“Was a bit confusing to use at first”

Weight Heavy3%

“way too top heavy”

Top return reasons

  • Size-Overall22%
  • Value For Money10%
  • Weight Heavy9%
  • Advertised Vs Actual Product6%
  • Quality-Overall6%
  • Thickness6%
  • Material Quality5%
  • Defective Material/Parts5%
  • Length5%
  • Color4%

Data scraped July 9, 2026 · Marketplace baseline: 4.4★ avg rating · $22.65 median price · 2.2% median returns across 14,117 tracked niches.