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happy planner 2025 refill

Worth a look58/100

happy planner 2025 refill shows low returns (1.0%), but strong incumbent ratings (4.7★) keeps it on the watch list.

Market/yr

$517K

Growth (1y)

+360.5%

Products

27

Brands

3

was 14 a year ago

Sellers

9

Price range

$9.60–$37.40

Returns

1.0%

Rating

4.7★

58/100

Worth a look

Scored 58/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns
Market size
25
×0.30
Growth
90
×0.30
Competition
61
×0.20
Quality gap
20
×0.10
Returns
92
×0.10

Demand

Weekly Amazon search volume, last 74 weeks — +360.5% year over year.
121K61KSpike '25Prime Day '25Spike '26Feb '25May '25Jul '25Oct '25Jan '26Apr '26

Seasonality

Monthly demand index across the year — 1.00 is average.

Peak months: Jan, Jul, Aug, Nov, Dec · busiest ÷ quietest = 4.3×

Competition

90%The Happy Planner
  • The Happy Planner90%
  • Yaridar6%
  • newestor4%

The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them. 3 brands and 9 sellers compete here.

Brands

3 falling

was 14 a year ago

Sellers

9

Top 5 brand share

100%

#ProductBrandPriceRatingReviewsClick shareTrend

Product shelf

All 27 tracked products in this niche.

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Document Organizing/Classification31%

“Great for organizing”

Design-Overall11%

“They also have several design, layout and size options to choose from”

Size-Overall8%

“I like the size”

Paper Quality7%

“Lots of paper for the right price”

Quality-Overall7%

“Great Customizable Quality”

Color6%

“Beautiful colors”

Advertised Vs Actual Product5%

“As advertised”

Value For Money4%

“its reasonable”

Ease Of Use3%

“Easy to use”

Durability2%

“It's durable”

What buyers complain about

Advertised Vs Actual Product12%

“This one has the wrong description”

Paper Quality12%

“Cheap paper”

Size-Overall9%

“looks like theyre arent making that size anymore”

Value For Money6%

“A little pricey”

Thickness5%

“The paper is thick”

Durability3%

“is not as durable as the original”

Writing Experience2%

“can't see where I am writing”

Color2%

“Colors are deceiving”

Paper Brightness2%

“much too dark for easy reading of notes”

Print Quality1%

“The calendar months are printed on slightly thicker than regular paper”

Top return reasons

  • Size-Overall62%
  • Advertised Vs Actual Product8%
  • Paper Quality6%
  • Design-Overall5%
  • Value For Money4%
  • Paper Compatibility3%
  • Functionality-Overall2%
  • Defective Material/Parts2%
  • Shape/Style1%
  • Color1%

Data scraped July 9, 2026 · Marketplace baseline: 4.4★ avg rating · $22.66 median price · 2.2% median returns across 14,418 tracked niches.