goal planner
Skip it52/100a small market ($58K/yr) — goal planner doesn't clear our bar today.
Market/yr
$58K
Growth (1y)
+172.6%
Products
71
Brands
43
was 43 a year ago
Sellers
177
Price range
$6.53–$59.33
Returns
1.8%
Rating
4.5★
Skip it
Scored 52/100 across market size, growth, competition, quality gap, and returns.
Demand
Weekly Amazon search volume, last 104 weeks — +172.6% year over year.Seasonality
Monthly demand index across the year — 1.00 is average.Peak months: Jan, Dec · busiest ÷ quietest = 4.1×
Competition
- Roterunner12%
- Intelligent Change11%
- Taja8%
- Templatables6%
- ZERONE CENTRE6%
- AT-A-GLANCE6%
- Other (37 brands)51%
Clicks spread well past the top 5 (29% combined) — an open shelf where new products get seen. 43 brands and 177 sellers compete here.
Brands
43 flat
was 43 a year ago
Sellers
177
Top 5 brand share
43%
Product shelf
All 71 tracked products in this niche.
Taja Undated Weekly Planner Weekly To Do List Notebook with Goal & Habit Tracker Organizer A5 Weekly Planner Notebook with Spiral Binding 6.1 x 8.2 - Green
Taja
$6.534.6★2,299 reviews
Goal Planner | SMART Goal Setting Kit for the New You Monthly Habits Reflections & Vision Boards | Pastel Rainbow A5
Templatables
$14.954.4★116 reviews
Roterunner Purpose Planner Notebook A5 5.8x8.3 Undated 2026 Daily Weekly and Monthly Productivity Goal Setting Tool for Work Home ADHD Planner for Adults Self Care Journal (Tan Softcover)
Roterunner
$23.804.6★264 reviews
Goal Planning Notepad - A5 Goal Setting Journal For Project Action Plan Task Management Personal Development & Track Goals. Productivity Notepad For Daily Work & School - 54 Sheets
ZERONE CENTRE
$13.974.7★242 reviews
The Phoenix Journal - Quarterly Goal Planner Daily Planner Journal & Organizer for Goal Setting Productivity & Focus - Undated 12 Week Planner Weekly & Monthly Planning Habit Tracking - Hardcover - Black
Phoenix Planner
$28.844.4★1,347 reviews
Intelligent Change - 3-Month Productivity Planner Productivity Tools for Time-Management and Mindfulness Daily To-Do List A5 Undated Quarterly Planner Beige (Beige)
Intelligent Change
$34.944.5★2,449 reviews
AT-A-GLANCE Foundation Goal Setting Planner Undated Weekly & Monthly Journal Track Progress Create Habits 5-3/4 x 8-1/4 Blue (FD2-200-20)
AT-A-GLANCE
$15.704.8★53 reviews
Intelligent Change 3-Month Productivity Planner 2025 Productivity Tools for Time Management & Mindfulness Daily Planner To Do List A5 Undated Quarterly Planner (Black)
Intelligent Change
$34.954.5★2,449 reviews
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Great organizer”
“the quality is solid”
“Ease of use”
“The paper quality feels durable”
“The design itself is beautiful”
“Love the size”
“Good deal”
“just as pictured”
“Very nice, durable and cute”
“The paper feels great to write on”
What buyers complain about
“The planner itself is unorganized”
“Not great for the price”
“For quality, the paper is too thin”
“it was slightly bigger than the normal one I usually get”
“just don't really know what to write”
“But nevertheless kind of misleading”
“The pages are thin”
“Not quite gift quality though”
“Very lightly printed cannot see the layout and the words”
“There's only enough room for6 months where are the other pages for the other months”
Top return reasons
- Size-Overall41%
- Advertised Vs Actual Product17%
- Value For Money6%
- Design-Overall5%
- Functionality-Overall4%
- Paper Quality4%
- Color2%
- Quality-Overall2%
- Weight Heavy2%
- Product Condition2%