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fourth wing bookmark

Skip it42/100

a small market ($14K/yr) — fourth wing bookmark doesn't clear our bar today.

Market/yr

$14K

Growth (1y)

+64.3%

Products

33

Brands

18

was 19 a year ago

Sellers

19

Price range

$5.20–$12.76

Returns

0.6%

Rating

4.7★

42/100

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Scored 42/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns
Market size
1
×0.30
Growth
54
×0.30
Competition
70
×0.20
Quality gap
24
×0.10
Returns
95
×0.10

Demand

Weekly Amazon search volume, last 71 weeks — +64.3% year over year.
2K1KSpike '25Holiday '25Mar '25May '25Aug '25Oct '25Jan '26Mar '26

Seasonality

Monthly demand index across the year — 1.00 is average.

Peak months: Mar, Dec · busiest ÷ quietest = 2.5×

Competition

15%feimeng jewelry
  • feimeng jewelry15%
  • Berirexrion14%
  • TwoDays13%
  • LParkin10%
  • Cacukap9%
  • RJARP8%
  • Other (12 brands)31%

The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them. 18 brands and 19 sellers compete here.

Brands

18 falling

was 19 a year ago

Sellers

19

Top 5 brand share

61%

#ProductBrandPriceRatingReviewsClick shareTrend

Product shelf

All 33 tracked products in this niche.

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall29%

“The item is as beautiful as described”

Strength8%

“not flimsy at all”

Value For Money7%

“Good value for price”

Color6%

“its really pretty”

Design-Overall6%

“Beautiful design”

Gifting Purpose6%

“Nice regalo”

Size-Overall5%

“Perfect size”

Thickness5%

“the bookmarks are a good thickness”

Advertised Vs Actual Product2%

“Exactly whats adviced”

Durability2%

“Very durable”

What buyers complain about

Thickness22%

“Wish the blade was thinner”

Size-Overall13%

“so a little shorter than the listing states”

Paper Quality12%

“Apparently these fall out of my daughters book very easily”

Weight Heavy7%

“it is too bulky and heavy that it just slides out of the book”

Advertised Vs Actual Product4%

“The measurements in the listing are slightly off”

Durability3%

“It fell apart within a week of using”

Value For Money2%

“The cost seemed a little high for a bookmark”

Top return reasons

  • Advertised Vs Actual Product23%
  • Size-Overall22%
  • Quality-Overall11%
  • Material Quality9%
  • Thickness4%
  • Defective Material/Parts4%
  • Shape/Style3%
  • Unsustainable Design3%
  • Gifting Purpose3%
  • Value For Money3%

Data scraped July 9, 2026 · Marketplace baseline: 4.4★ avg rating · $22.72 median price · 2.2% median returns across 14,813 tracked niches.