diary with lock
Worth a look61/100diary with lock shows a fragmented shelf (top 5 take 24% of clicks), but a small market ($431K/yr) keeps it on the watch list.
Market/yr
$431K
Growth (1y)
+257.8%
Products
94
Brands
49
was 41 a year ago
Sellers
59
Price range
$6.70–$92.06
Returns
1.1%
Rating
4.6★
Worth a look
Scored 61/100 across market size, growth, competition, quality gap, and returns.
Demand
Weekly Amazon search volume, last 104 weeks — +257.8% year over year.Seasonality
Monthly demand index across the year — 1.00 is average.Peak months: Nov, Dec · busiest ÷ quietest = 2.3×
Competition
- WEMATE15%
- CAGIE8%
- ZXHQ7%
- ZICOTO6%
- Hoci Poci6%
- GINMLYDA5%
- Other (43 brands)53%
Clicks spread well past the top 5 (24% combined) — an open shelf where new products get seen. 49 brands and 59 sellers compete here.
Brands
49 rising
was 41 a year ago
Sellers
59
Top 5 brand share
42%
Product shelf
All 94 tracked products in this niche.
ZXHQ Lock Journal with Pen A5 240 Pages Diary with Lock Brown Edge Refillable Leather Hardcover (8.5 5.9inch) Dark Green
ZXHQ
$14.854.5★1,827 reviews
CAGIE Diary with Lock for Girls and Women A5 Journal with Lock for 8 10 11 12 14 16 Year Old Girls Gifts Presents 192 Pages Waterproof Journal for Girls Ages 8-12 with Pen Marble Diary Purple
CAGIE
$14.194.6★1,938 reviews
WEMATE Diary with Lock A5 PU Leather Journal with Lock 240 Pages Vintage Locks Journal Password Notebook with Pen Locks Diary Planner Organizer for Men and Women 8.6x5.8in Black
WEMATE
$15.524.5★2,429 reviews
WEMATE Journal with Lock Diary with Lock Password Notebook Pen & Gift Box - Perfect for Men and Women - 4.3X 6.18in Black Keep Your Secrets Safe
WEMATE
$10.674.4★903 reviews
Hoci Poci Diary with Lock and Keys for Girls Gift Ideas 360 Gold Edged Pages Journal for Women B6 Refillable Notebook for Writing with Pen and Bookmark (Garden Pink)
Hoci Poci
$19.104.8★1,892 reviews
WEMATE Locked Journal with Pen & Gift Box A5 260 Pages Refillable Hardcover Leather Password Notebook for Writing Vintage Locking Diary for Women Girls Men Students 8.6 x 5.8 in Black
WEMATE
$17.204.4★592 reviews
PJDRLLC Cat Diary with Lock Gift for 6 7 8 Year Old Girl Secret Diary Journal Notebook with Coin Purse Multicolored Pen Post-it Note Stickers Practical Gift for Birthday (A Happy Cat)
PJDRLLC
$17.134.8★879 reviews
Aesthetic Diary with Lock - Beautiful Leather Journal with Easy to Change Code Lock & Refillable Pages - Quality 8.5x5.6 Planner for Women with Bookmark & Pen Holder to Protect Thoughts & Memories
ZICOTO
$13.594.5★239 reviews
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“The variety is impressive”
“Given as a gift”
“Great Deal”
“Lock mechanism seems sturdy”
“Fun for kids”
“Blue color is gorgeous”
“Just as advertised”
“The design is cute”
“Paper looks durable for markers or pens”
“Size perfect for a kid”
What buyers complain about
“The lock sucks”
“Cheap Low Quality”
“barely fits through”
“Good Product Bad Instructions”
“Broke quickly”
“I do think it's a bit overpriced for what you get”
“it never worked”
“it was difficult to close it”
“Color is off”
“For example: If you have a bad day you might not be able to write about all of it cause the pages are short”
Top return reasons
- Size-Overall23%
- Locking Mechanism20%
- Value For Money10%
- Functionality-Overall9%
- Advertised Vs Actual Product7%
- Quality-Overall7%
- Color6%
- Gifting Purpose5%
- Defective Material/Parts2%
- Mechanism Issues1%