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desk calendar 2023

Worth a look54/100

desk calendar 2023 shows low returns (0.9%), but strong incumbent ratings (4.6★) keeps it on the watch list.

Market/yr

$1.8M

Growth (1y)

+13.8%

Products

57

Brands

32

was 16 a year ago

Sellers

94

Price range

$4.11–$27.49

Returns

0.9%

Rating

4.6★

54/100

Worth a look

Scored 54/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns
Market size
46
×0.30
Growth
39
×0.30
Competition
80
×0.20
Quality gap
28
×0.10
Returns
93
×0.10

Demand

Weekly Amazon search volume, last 104 weeks — +13.8% year over year.
521K260KHoliday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26Jul '24Nov '24Mar '25Jul '25Nov '25Mar '26

Seasonality

Monthly demand index across the year — 1.00 is average.

Peak months: Jan, Aug · busiest ÷ quietest = 4.9×

Competition

16%Taja
  • Taja16%
  • ZICOTO14%
  • GuassLee13%
  • SUNEE8%
  • Adronix8%
  • Forvencer6%
  • Other (26 brands)35%

Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen. 32 brands and 94 sellers compete here.

Brands

32 rising

was 16 a year ago

Sellers

94

Top 5 brand share

59%

#ProductBrandPriceRatingReviewsClick shareTrend

Product shelf

All 57 tracked products in this niche.

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall21%

“Love the size”

Document Organizing/Classification11%

“Organized my life”

Quality-Overall10%

“Excellent quality, arrived quickly”

Office Usability9%

“Perfect for office desk”

Advertised Vs Actual Product8%

“As described”

Value For Money6%

“Great deal”

Ease Of Use4%

“Ease of use”

Paper Quality4%

“Nice thick paper”

Writing Experience4%

“Great to write on”

Design-Overall4%

“The design is cool”

What buyers complain about

Size-Overall27%

“Also, the squares are small”

Paper Quality7%

“Poor quality paper”

Flatness6%

“will not lay flat”

Advertised Vs Actual Product4%

“Not as advertised”

Writing Experience3%

“I can not write on it at all”

Value For Money3%

“Just little expensive”

Quality-Overall3%

“its basically trash now”

Print Quality3%

“didnt finish before the planner went to print”

Durability2%

“Fell apart using it after 1 month”

Strength2%

“Ridiculously flimsy”

Top return reasons

  • Size-Overall72%
  • Advertised Vs Actual Product9%
  • Value For Money2%
  • Functionality-Overall2%
  • Flatness2%
  • Paper Quality2%
  • Quality-Overall1%
  • Color1%
  • Strength1%
  • Defective Material/Parts1%

Data scraped July 9, 2026 · Marketplace baseline: 4.4★ avg rating · $22.78 median price · 2.2% median returns across 14,888 tracked niches.