daytimer refills 2023
Worth a look54/100daytimer refills 2023 shows a fragmented shelf (top 5 take 30% of clicks), but a small market ($396K/yr) keeps it on the watch list.
Market/yr
$396K
Growth (1y)
+105.6%
Products
67
Brands
20
was 13 a year ago
Sellers
57
Price range
$7.21–$134.34
Returns
2.6%
Rating
4.6★
Worth a look
Scored 54/100 across market size, growth, competition, quality gap, and returns.
Demand
Weekly Amazon search volume, last 104 weeks — +105.6% year over year.Seasonality
Monthly demand index across the year — 1.00 is average.Peak months: Jan, Nov, Dec · busiest ÷ quietest = 3.3×
Competition
- Franklin Covey71%
- MaaIbok8%
- Simannie3%
- Day-Timer3%
- newestor2%
- Attitill2%
- Other (14 brands)10%
Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen. 20 brands and 57 sellers compete here.
Brands
20 rising
was 13 a year ago
Sellers
57
Top 5 brand share
88%
Day-Timer Distressed Look Starter Set Organizer Undated 7 Ring Desk Size 5-1/2 x 8-1/2 Brown (43184)
Product shelf
All 67 tracked products in this niche.
FranklinCovey - Original Two Page Per Day Ring-Bound Planner (Jan 2026 - Dec 2026 Classic)
Franklin Covey
$61.224.7★3,149 reviews
FranklinCovey - FC Basics Spacemaker Ring-Bound Binder for FranklinCovey Planners | Simulated Leather Vinyl - Zipper Binder (Classic Black)
Franklin Covey
$75.284.5★807 reviews
FranklinCovey - Original Ring-Bound Planner Refill - Two Page Per Day (Classic Jul 2026 - Jun 2027)
Franklin Covey
$63.964.7★3,149 reviews
2026-2027 Planner Refills Jul 2026 - Jun 2027 Two Pages Per Day Daily Monthly Planner 2026-2027 5.5 x 8.4 Ring-Bound Organizer Tabs Quotes Prioritized Task Daily Tracker/Notes Appointment Schedule
MaaIbok
$30.534.7★2,348 reviews
FranklinCovey - Undated Planner | Weekly - Wire-Bound Planner (7 x 8.5 X 1)
Franklin Covey
$20.174.2★26 reviews
FranklinCovey - FC Basics Ring-Bound Binder for FranklinCovey Planners | Distressed Simulated Leather - Zipper Binder (Classic Brown)
Franklin Covey
$104.554.6★284 reviews
FranklinCovey - Monticello Ring-Bound Planner Refill - Two Page Per Day (Classic Jul 2026 - Jun 2027)
Franklin Covey
$66.594.7★1,307 reviews
Day-Timer Distressed Look Starter Set Organizer Undated 7 Ring Desk Size 5-1/2 x 8-1/2 Brown (43184)
Day-Timer
$38.624.5★886 reviews
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Great organizers”
“Good paper”
“Nice thick quality”
“Great deal”
“It fits perfectly in any bag”
“As described”
“The design is pretty”
“Easy to use”
“It handles my big writing with ease”
“Color is lovely”
What buyers complain about
“Sizing off”
“I just wish the paper was a little thicker”
“Total waste of money”
“WILL NOT FIT A5 BINDER. NOT A5”
“much thicker than I planned”
“if maybe not coming together quite right”
“Calendar was 3 years old. Awful calendar was 2023 pathetic”
“Amazon should have a way to note defective products when this sort of thing happens even though it is well after the return deadline”
“Poor ink color”
“Poor hole alignment”
Top return reasons
- Size-Overall58%
- Advertised Vs Actual Product11%
- Design-Overall3%
- Paper Quality3%
- Value For Money3%
- Compatibility-Overall3%
- Functionality-Overall2%
- Document Organizing/Classification1%
- Alignment1%
- Compactness1%