day runner refills
Worth a look58/100day runner refills shows a fragmented shelf (top 5 take 30% of clicks), but a small market ($436K/yr) keeps it on the watch list.
Market/yr
$436K
Growth (1y)
+238.3%
Products
64
Brands
19
was 16 a year ago
Sellers
49
Price range
$5.73–$134.34
Returns
2.7%
Rating
4.6★
Worth a look
Scored 58/100 across market size, growth, competition, quality gap, and returns.
Demand
Weekly Amazon search volume, last 103 weeks — +238.3% year over year.Seasonality
Monthly demand index across the year — 1.00 is average.Peak months: Jan, Nov, Dec · busiest ÷ quietest = 14.2×
Competition
- Franklin Covey69%
- MaaIbok9%
- Simannie4%
- Day-Timer3%
- newestor3%
- Billtigif2%
- Other (13 brands)11%
Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen. 19 brands and 49 sellers compete here.
Brands
19 rising
was 16 a year ago
Sellers
49
Top 5 brand share
87%
Day-Timer Distressed Look Starter Set Organizer Undated 7 Ring Desk Size 5-1/2 x 8-1/2 Brown (43184)
Product shelf
All 64 tracked products in this niche.
FranklinCovey - Original Two Page Per Day Ring-Bound Planner (Jan 2026 - Dec 2026 Classic)
Franklin Covey
$61.224.7★3,149 reviews
FranklinCovey - Original Ring-Bound Planner Refill - Two Page Per Day (Classic Jul 2026 - Jun 2027)
Franklin Covey
$63.964.7★3,149 reviews
FranklinCovey - FC Basics Spacemaker Ring-Bound Binder for FranklinCovey Planners | Simulated Leather Vinyl - Zipper Binder (Classic Black)
Franklin Covey
$75.284.5★807 reviews
2026-2027 Planner Refills Jul 2026 - Jun 2027 Two Pages Per Day Daily Monthly Planner 2026-2027 5.5 x 8.4 Ring-Bound Organizer Tabs Quotes Prioritized Task Daily Tracker/Notes Appointment Schedule
MaaIbok
$30.534.7★2,348 reviews
FranklinCovey - Undated Planner | Weekly - Wire-Bound Planner (7 x 8.5 X 1)
Franklin Covey
$20.174.2★26 reviews
FranklinCovey - Monticello Ring-Bound Planner Refill - Two Page Per Day (Classic Jul 2026 - Jun 2027)
Franklin Covey
$66.594.7★1,307 reviews
2026-2027 Planner Refills July 2026 - June 2027 Daily Planner Refills 2026-2027 Two Pages Per Day Daily & Monthly Planner Inserts 8.38 x 5.51 Ring-Bound with Tabs
Simannie
$33.204.8★204 reviews
FranklinCovey - FC Basics Ring-Bound Binder for FranklinCovey Planners | Distressed Simulated Leather - Zipper Binder (Classic Brown)
Franklin Covey
$104.554.6★284 reviews
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Great organizers”
“Thick good quality paper”
“True to size”
“The variety is good”
“Great deal”
“Received timely and looks just as stated”
“The design is pretty”
“Lots of room to write”
“Easy to use”
“Durable and nice”
What buyers complain about
“I just wish the paper was a little thicker”
“Total waste of money”
“Sizing off”
“WILL NOT FIT A5 BINDER. NOT A5”
“much thicker than I planned”
“I spent months trying to find the perfect planner page”
“if maybe not coming together quite right”
“Calendar was 3 years old. Awful calendar was 2023 pathetic”
“But nevertheless kind of misleading”
“Poor hole alignment”
Top return reasons
- Size-Overall60%
- Advertised Vs Actual Product11%
- Paper Quality5%
- Value For Money3%
- Compatibility-Overall3%
- Design-Overall3%
- Functionality-Overall2%
- Alignment1%
- Paper Compatibility1%
- Document Organizing/Classification1%