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custom bookmarks

Skip it52/100

a small market ($49K/yr) — custom bookmarks doesn't clear our bar today.

Market/yr

$49K

Growth (1y)

+225.7%

Products

53

Brands

41

was 40 a year ago

Sellers

50

Price range

$3.73–$50.02

Returns

0.9%

Rating

4.6★

52/100

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Scored 52/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns
Market size
2
×0.30
Growth
80
×0.30
Competition
77
×0.20
Quality gap
30
×0.10
Returns
93
×0.10

Demand

Weekly Amazon search volume, last 104 weeks — +225.7% year over year.
35K17KHoliday '24Spike '25Holiday '25Spike '26Jul '24Nov '24Mar '25Jul '25Nov '25Mar '26

Seasonality

Monthly demand index across the year — 1.00 is average.

Peak months: Nov, Dec · busiest ÷ quietest = 5.2×

Competition

14%MOTEERLLU
  • MOTEERLLU14%
  • nykhtltd9%
  • ADANAY8%
  • Fowgin7%
  • GotPrint5%
  • Generic4%
  • Other (35 brands)53%

Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen. 41 brands and 50 sellers compete here.

Brands

41 rising

was 40 a year ago

Sellers

50

Top 5 brand share

43%

#ProductBrandPriceRatingReviewsClick shareTrend

Product shelf

All 53 tracked products in this niche.

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall23%

“Amazing Quality”

Color9%

“the color is vibrant”

Value For Money9%

“reasonably priced”

Gifting Purpose8%

“Funny gift”

Advertised Vs Actual Product6%

“Better than I expected”

Ease Of Use5%

“Easy to use”

Magnetic Strength/Adsorption5%

“Good magnet”

Size-Overall3%

“I also like the size”

Strength3%

“are sturdy enough to hold any pen”

Design-Overall2%

“The design is beautiful”

What buyers complain about

Magnetic Strength/Adsorption15%

“Not magnetic at all”

Size-Overall15%

“not accurate size”

Quality-Overall7%

“These are cheaply made”

Thickness6%

“Does not work for thick pages”

Color5%

“Colors arent as expected”

Strength5%

“Weak”

Functionality-Overall5%

“Awful barely worked”

Durability4%

“Break easily”

Advertised Vs Actual Product3%

“I should have read the description looks are deceiving”

Image/Picture Clarity2%

“Picture quality is horrible”

Top return reasons

  • Size-Overall27%
  • Magnetic Strength/Adsorption16%
  • Advertised Vs Actual Product9%
  • Value For Money8%
  • Quality-Overall5%
  • Strength5%
  • Color4%
  • Material Quality4%
  • Functionality-Overall3%
  • Thin3%

Data scraped July 9, 2026 · Marketplace baseline: 4.4★ avg rating · $22.65 median price · 2.2% median returns across 14,117 tracked niches.