bullet journal ruler
Worth a look60/100bullet journal ruler shows demand growing +713.4%, but a small market ($197K/yr) keeps it on the watch list.
Market/yr
$197K
Growth (1y)
+713.4%
Products
43
Brands
10
was 8 a year ago
Sellers
59
Price range
$6.61–$16.38
Returns
2.6%
Rating
4.6★
Worth a look
Scored 60/100 across market size, growth, competition, quality gap, and returns.
Demand
Weekly Amazon search volume, last 79 weeks — +713.4% year over year.Seasonality
Monthly demand index across the year — 1.00 is average.Peak months: Jan, Sep, Oct, Nov, Dec · busiest ÷ quietest = 9.4×
Competition
- ほぼ日81%
- M Miss.Misy6%
- Thenshop4%
- Shitajiki Pencil Board2%
- CRASPIRE1%
- Maitys1%
- Other (4 brands)4%
Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen. 10 brands and 59 sellers compete here.
Brands
10 rising
was 8 a year ago
Sellers
59
Top 5 brand share
95%
Product shelf
All 43 tracked products in this niche.
Hobonichi Pencil Boards Ice Gray x Yellow
ほぼ日
$10.144.6★96 reviews
Hobonichi Techo Accessories Moomin: Hobonichi Pencil Board for A5 Size (Jungle Game)
ほぼ日
$12.925.0★56 reviews
Hobonichi Techo Accessories Hobonichi Pencil Board - Weeks (Navy x Pink)
ほぼ日
$14.594.7★350 reviews
Hobonichi Techo Accessories Moomin: Hobonichi Pencil Board for Weeks (Grand Ball)
ほぼ日
$10.744.8★93 reviews
Hobonichi Techo Accessories Yumi Kitagishi: Hobonichi Pencil Board for A5 Size (In the Garden)
ほぼ日
$14.414.7★171 reviews
Hobonichi Techo Planner Accessories Keiko Shibata: Pencil Board for A5 Size (Swaying tulips)
ほぼ日
$14.754.9★45 reviews
Hobonichi Techo Accessories Hobonichi Pencil Board for A6 Size (Ice Gray x Yellow)
ほぼ日
$7.474.8★151 reviews
Hobonichi Techo Accessories iyo okumi: Hobonichi Pencil Board for Weeks (Happy Tea Time - Group Party)
ほぼ日
$10.284.6★47 reviews
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“It is beautifully made”
“The design is incredibly thoughtful”
“Exactly as advertised”
“The size is perfect”
“Being organized”
“holds up nicely”
“I love the colors”
“So easy to use”
“Works perfectly as a bookmark or to keep your writing from going through to the next page”
“Cute bookmark and pencil board”
What buyers complain about
“I do think it is a tad expensive for what it is though”
“Needs to be thicker”
“Cheap”
“It is a super thin elastic with zero elasticity”
“I was tired of using ugly cardboard”
“It did come slightly bent because it is a flimsy/thinner material which was disappointing”
“Too short”
“Wrong product description”
“Too slippery”
“However, I realized today that the grid, which I assumed was metric, isnt exact”
Top return reasons
- Size-Overall45%
- Value For Money8%
- Color5%
- Thin4%
- Advertised Vs Actual Product4%
- Strength4%
- Quality-Overall3%
- Material Quality3%
- Functionality-Overall3%
- Defective Material/Parts2%