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bookmarks for boys

Worth a look55/100

bookmarks for boys shows low returns (0.8%), but a small market ($61K/yr) keeps it on the watch list.

Market/yr

$61K

Growth (1y)

+300.1%

Products

61

Brands

47

was 56 a year ago

Sellers

57

Price range

$4.93–$23.68

Returns

0.8%

Rating

4.6★

55/100

Worth a look

Scored 55/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns
Market size
3
×0.30
Growth
85
×0.30
Competition
83
×0.20
Quality gap
29
×0.10
Returns
94
×0.10

Demand

Weekly Amazon search volume, last 67 weeks — +300.1% year over year.
8K4KPrime Day '25Spike '25Black Friday '25Holiday '25Spike '26Mar '25Jun '25Aug '25Nov '25Feb '26Apr '26

Seasonality

Monthly demand index across the year — 1.00 is average.

Peak months: Aug, Sep, Nov, Dec · busiest ÷ quietest = 2.9×

Competition

9%Eersida
  • Eersida9%
  • Skyygemm9%
  • Cioohan8%
  • Only Zest8%
  • Iconikal6%
  • Gethelud5%
  • Other (41 brands)56%

Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen. 47 brands and 57 sellers compete here.

Brands

47 falling

was 56 a year ago

Sellers

57

Top 5 brand share

38%

#ProductBrandPriceRatingReviewsClick shareTrend

Product shelf

All 61 tracked products in this niche.

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Fun/Entertainment Experience16%

“Great to keep kids entertained”

Quality-Overall14%

“The variety is amazing”

Value For Money9%

“Great value”

Color8%

“bright colors”

Smell8%

“Fantastic Variety and Strong Scents”

Design-Overall7%

“Cute designs”

Size-Overall4%

“Perfect size”

Paper Quality4%

“Made of good quality paper”

Durability4%

“Very cute and durable,”

Gifting Purpose3%

“Fun for classroom gifting”

What buyers complain about

Smell21%

“Smell horrible”

Advertised Vs Actual Product8%

“I feel they are misrepresented in the description on the listing”

Quality-Overall6%

“not the greatest”

Durability6%

“Not durable for kids”

Size-Overall5%

“They are much larger then I anticipated”

Value For Money5%

“definitely a cheap one”

Thickness5%

“It's not that thick either”

Strength3%

“They are not laminated or if they are it is Very weak”

Color3%

“Not bright colors”

Material Quality2%

“Poor material”

Top return reasons

  • Size-Overall19%
  • Smell14%
  • Advertised Vs Actual Product13%
  • Value For Money10%
  • Quality-Overall8%
  • Strength6%
  • Functionality-Overall4%
  • Magnetic Strength/Adsorption4%
  • Paper Quality2%
  • Material Quality2%

Data scraped July 9, 2026 · Marketplace baseline: 4.4★ avg rating · $22.74 median price · 2.3% median returns across 14,634 tracked niches.