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bookmark

Worth a look67/100

bookmark shows low returns (0.8%), but strong incumbent ratings (4.7★) keeps it on the watch list.

Market/yr

$2.0M

Growth (1y)

+239.9%

Products

48

Brands

41

was 47 a year ago

Sellers

51

Price range

$2.97–$15.34

Returns

0.8%

Rating

4.7★

67/100

Worth a look

Scores 67/100 — above our 62-point bar, but a launch gate (market size, growth, or returns) failed.

Market sizeGrowthCompetitionQuality gapReturns
Market size
49
×0.30
Growth
81
×0.30
Competition
81
×0.20
Quality gap
20
×0.10
Returns
94
×0.10

Demand

Weekly Amazon search volume, last 104 weeks — +239.9% year over year.
631K316KHoliday '24Prime Day '25Holiday '25Jul '24Nov '24Mar '25Jul '25Nov '25Mar '26

Seasonality

Monthly demand index across the year — 1.00 is average.

Peak months: Dec · busiest ÷ quietest = 2.8×

Competition

16%Joyberg
  • Joyberg16%
  • emmoolife9%
  • VYRANA7%
  • PETER PAUPER PRESS5%
  • MOTEERLLU5%
  • SMUK4%
  • Other (35 brands)55%

Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen. 41 brands and 51 sellers compete here.

Brands

41 falling

was 47 a year ago

Sellers

51

Top 5 brand share

41%

#ProductBrandPriceRatingReviewsClick shareTrend
14Trends International$7.254.5★3122%flat
15PETER PAUPER PRESS$3.054.8★6,3932%falling

Product shelf

All 48 tracked products in this niche.

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall21%

“Good variety”

Color9%

“The colors are very vibrant”

Gifting Purpose9%

“Cute Gift”

Value For Money9%

“Good Buy”

Magnetic Strength/Adsorption6%

“Good magnet”

Advertised Vs Actual Product5%

“Better than expected”

Ease Of Use5%

“Easy to read”

Design-Overall4%

“the design of it is sleek”

Size-Overall4%

“I also like the size”

Strength3%

“Strong hold”

What buyers complain about

Size-Overall14%

“Too small”

Magnetic Strength/Adsorption12%

“barely magnetic”

Thickness9%

“paper thin”

Durability7%

“Fell apart”

Quality-Overall5%

“Not well made”

Strength5%

“Not strong enough”

Functionality-Overall5%

“not functional”

Ease Of Use3%

“Was a bit confusing to use at first”

Value For Money3%

“Cheap price & product”

Weight Heavy2%

“But at the same time they are a bit heavy”

Top return reasons

  • Size-Overall24%
  • Magnetic Strength/Adsorption14%
  • Advertised Vs Actual Product8%
  • Value For Money7%
  • Quality-Overall6%
  • Functionality-Overall6%
  • Strength4%
  • Defective Material/Parts4%
  • Color3%
  • Thickness3%

Data scraped July 9, 2026 · Marketplace baseline: 4.4★ avg rating · $22.65 median price · 2.2% median returns across 14,117 tracked niches.