blue binder
Skip it48/100a small market ($109K/yr) — blue binder doesn't clear our bar today.
Market/yr
$109K
Growth (1y)
+165.3%
Products
33
Brands
12
was 8 a year ago
Sellers
60
Price range
$5.78–$48.89
Returns
1.1%
Rating
4.6★
Skip it
Scored 48/100 across market size, growth, competition, quality gap, and returns.
Demand
Weekly Amazon search volume, last 104 weeks — +165.3% year over year.Seasonality
Monthly demand index across the year — 1.00 is average.Peak months: Jul, Aug, Sep · busiest ÷ quietest = 6.2×
Competition
- Avery27%
- Samsill18%
- Sooez14%
- Oxford13%
- SUNEE10%
- SUIN7%
- Other (6 brands)10%
The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them. 12 brands and 60 sellers compete here.
Brands
12 rising
was 8 a year ago
Sellers
60
Top 5 brand share
83%
Product shelf
All 33 tracked products in this niche.
Oxford 1 Inch Binder Durable 3 Ring 1 Inch with View Cover XtraLife Hinge Non-Stick PVC-Free Blue 225-Sheet Capacity Single Binder (1017670)
Oxford
$5.964.7★1,803 reviews
Samsill 1 Inch 3 Ring Binders Economy Round Ring Clear View Cover 200 Sheet Capacity - for School Home Office - Blue 4 Pack
Samsill
$15.174.6★10,305 reviews
BinderX Extra Durable 3 Ring Binder Round Ring 1 Inch Binders Fits 175 Sheets of 8.5x11 Paper Customizable View Cover with Inside Pockets Cute 1 Binder School Supplies for Girls Blue
Sooez
$12.354.8★1,597 reviews
Avery Durable View 3 Ring Binder 1 Inch Slant Rings 250-Sheet Capacity DuraHinge 1.4 Inch Wide Spine Customizable Clear Covers and Spine 1 Dark Blue Binder (17014)
Avery
$7.854.7★1,390 reviews
SUIN 1 Inch 3 Ring Binder Clear 1 View Presentation Binders with 2 Pockets Fits 8.5 x 11 Letter Size Durable Polypropylene Non-Stick & PVC-Free for School Office & Home (Pastel Blue)
SUIN
$9.384.5★35 reviews
Avery Heavy-Duty View 3 Ring Binder 1 One Touch Slant Rings Holds 8.5 x 11 Paper 1 Light Blue Binder (05301)
Avery
$9.234.7★1,473 reviews
Avery Durable 3 Ring Binder 1 Slant Rings 1 Blue Binder (27251)
Avery
$6.334.5★268 reviews
Sooez 3 Ring Binder with Metal Corners Cute 1 Inch Binders Fits 175 Sheets of Paperwork Three Ring Recipe Binder with Pocket for Women School Home Office Supplies Letter Size 8.5x11 Light Blue
Sooez
$10.974.6★235 reviews
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Perfect organizer”
“Good Quality”
“As advertised”
“They are sturdy”
“Easy to use”
“Value for money”
“Durable and easy to use”
“I like the color options”
“The exterior material feels very smooth and well made, and the design looks clean and elegant”
“Its perfect for important papers”
What buyers complain about
“Not strong”
“Labels are not sticky”
“Not good quality”
“they seem a bit too narrow”
“Fragile - broke easily”
“Not worth the price”
“wouldn't put too many papers in here though as it doesn't feel like it could reliably hold all too much”
“Button broke”
“Thin and Frail,”
“Non expanding bottom”
Top return reasons
- Size-Overall44%
- Document Organizing/Classification9%
- Color6%
- Value For Money5%
- Advertised Vs Actual Product5%
- Defective Material/Parts3%
- Quality-Overall3%
- Strength3%
- Touch/Button Controls2%
- Material Quality2%