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black binder 1.5 inch

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a small market ($73K/yr) — black binder 1.5 inch doesn't clear our bar today.

Market/yr

$73K

Growth (1y)

+155.0%

Products

20

Brands

10

was 8 a year ago

Sellers

37

Price range

$5.65–$35.79

Returns

1.3%

Rating

4.7★

41/100

Skip it

Scored 41/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns
Market size
4
×0.30
Growth
71
×0.30
Competition
37
×0.20
Quality gap
24
×0.10
Returns
89
×0.10

Demand

Weekly Amazon search volume, last 66 weeks — +155.0% year over year.
3K2KSpike '25Prime Day '25Spike '26Apr '25Jun '25Sep '25Nov '25Feb '26Apr '26

Seasonality

Monthly demand index across the year — 1.00 is average.

Peak months: Jan, Jul, Aug · busiest ÷ quietest = 15.1×

Competition

46%Avery
  • Avery46%
  • Samsill25%
  • Cardinal16%
  • ViVin3%
  • Amazon Basics3%
  • Office Essentials2%
  • Other (4 brands)5%

The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them. 10 brands and 37 sellers compete here.

Brands

10 rising

was 8 a year ago

Sellers

37

Top 5 brand share

93%

#ProductBrandPriceRatingReviewsClick shareTrend
1
Samsill 1.5 Inch 3 Ring Binders Made in USA Economy Round Ring Clear View Cover 325 Sheet Capacity - for School Home Office - Black 4 PackSamsill 1.5 Inch 3 Ring Binders Made in USA Economy Round Ring Clear View Cover 325 Sheet Capacity - for School Home Office - Black 4 Pack
Samsill$16.524.6★4,02319%rising
2
Avery Standard View 3 Ring Binder 1.5 Round Rings 275-Sheet Capacity 2.1 Inch Wide Spine 1 Black Binder Ideal for Lightweight Organization and Occasional Referencing (05771)Avery Standard View 3 Ring Binder 1.5 Round Rings 275-Sheet Capacity 2.1 Inch Wide Spine 1 Black Binder Ideal for Lightweight Organization and Occasional Referencing (05771)
Avery$6.904.5★30518%rising
3
Avery Durable View 3 Ring Binders 1.5 Inch Slant Rings 375-Sheet Capacity DuraHinge 2.1 Inch Wide Spine Customizable Clear Covers and Spine 1 Black Binder (17021)Avery Durable View 3 Ring Binders 1.5 Inch Slant Rings 375-Sheet Capacity DuraHinge 2.1 Inch Wide Spine Customizable Clear Covers and Spine 1 Black Binder (17021)
Avery$7.024.7★9,45215%rising
4
Cardinal Economy 3-Ring Binders 1.5 Round Rings Holds 350 Sheets ClearVue Presentation View Non-Stick Black Carton of 12 (90630)Cardinal Economy 3-Ring Binders 1.5 Round Rings Holds 350 Sheets ClearVue Presentation View Non-Stick Black Carton of 12 (90630)
Cardinal$35.794.7★14,5677%rising
5
Cardinal 3 Ring Binder Durable 1.5 Inch Performer ClearVue Binder Round Rings 350-Sheet Capacity Customizable ClearVue Covers PVC-Free Black (67325)Cardinal 3 Ring Binder Durable 1.5 Inch Performer ClearVue Binder Round Rings 350-Sheet Capacity Customizable ClearVue Covers PVC-Free Black (67325)
Cardinal$6.964.6★2,1667%falling
6
Samsill Durable 1.5 inch 3 Ring Binder D Ring Binder 100% Recycled Chipboard BlackSamsill Durable 1.5 inch 3 Ring Binder D Ring Binder 100% Recycled Chipboard Black
Samsill$9.814.4★2,9916%rising
7
Avery Heavy-Duty View 3 Ring Binder 1.5 One Touch Slant Rings Holds 8.5 x 11 Paper 1 Black Binder (05400)Avery Heavy-Duty View 3 Ring Binder 1.5 One Touch Slant Rings Holds 8.5 x 11 Paper 1 Black Binder (05400)
Avery$8.554.6★5,6125%falling
8
Avery Showcase Standard View 3 Ring Binder 1.5 Slant Rings 375-Sheet Capacity 2.1 Inch Wide Spine 1 Black Binder Ideal for Lightweight Organization and Occasional Referencing (19650)Avery Showcase Standard View 3 Ring Binder 1.5 Slant Rings 375-Sheet Capacity 2.1 Inch Wide Spine 1 Black Binder Ideal for Lightweight Organization and Occasional Referencing (19650)
Avery$7.514.5★1,4414%falling
9
Cardinal Economy 3 Ring Binder 1.5 Inch Presentation View Black Holds 350 Sheets Nonstick PVC Free 4 Pack of Binders (79519)Cardinal Economy 3 Ring Binder 1.5 Inch Presentation View Black Holds 350 Sheets Nonstick PVC Free 4 Pack of Binders (79519)
Cardinal$13.674.7★7,1922%falling
10
Office Essentials Economy View 3 Ring Binders 1.5 Round Rings 2.1 Spine 275-Sheet Capacity Black Binders (12-Pack of 03427)Office Essentials Economy View 3 Ring Binders 1.5 Round Rings 2.1 Spine 275-Sheet Capacity Black Binders (12-Pack of 03427)
Office Essentials$31.024.9★282%rising
11
3 Ring Binder 1-1/2 Inch ViVin Sturdy 1.5-Round Ring Binder with 2 Interior Pockets Clear View Cover PVC-Free Fits 300 Sheets of 8.5 x 11 Paper Office Home School (6 Pack Black)3 Ring Binder 1-1/2 Inch ViVin Sturdy 1.5-Round Ring Binder with 2 Interior Pockets Clear View Cover PVC-Free Fits 300 Sheets of 8.5 x 11 Paper Office Home School (6 Pack Black)
ViVin$32.354.7★3772%flat
12
Avery Heavy-Duty 1.5 Inch Binders 3 Ring View Binder 1.5 Inch EZD Ring Black Sturdy (79695)Avery Heavy-Duty 1.5 Inch Binders 3 Ring View Binder 1.5 Inch EZD Ring Black Sturdy (79695)
Avery$11.234.6★5,6322%flat
13
COMIX Sturdy 3 Ring Binder 1.5 inch with Clear View Cover 1-1/2 Round Ring View Binder PVC-Free 2.4mm-Thick 300 Sheets Capacity of US Letter Size Paper Office School Supplies 6 Pack (Black)COMIX Sturdy 3 Ring Binder 1.5 inch with Clear View Cover 1-1/2 Round Ring View Binder PVC-Free 2.4mm-Thick 300 Sheets Capacity of US Letter Size Paper Office School Supplies 6 Pack (Black)
Comix$32.634.7★1,0442%flat
14
Heture 3 Ring Binder 1.5 Inch 6 Pack 1-1/2 Clear View with Round Rings PVC-Free Holds for 325 Sheets 8.5X 11 US Letter Size Paper Durable Black Perfect for Office School and HomeHeture 3 Ring Binder 1.5 Inch 6 Pack 1-1/2 Clear View with Round Rings PVC-Free Holds for 325 Sheets 8.5X 11 US Letter Size Paper Durable Black Perfect for Office School and Home
Heture$32.524.8★631%rising
15
ViVin Sturdy 1.5 Inch D Ring Binders 1.5 3 Ring View Binder with Customizable Clear Cover Holds 350 Sheets of 8.5 x 11 Paper 6 Pack BlackViVin Sturdy 1.5 Inch D Ring Binders 1.5 3 Ring View Binder with Customizable Clear Cover Holds 350 Sheets of 8.5 x 11 Paper 6 Pack Black
ViVin$32.974.7★3801%rising

Product shelf

All 20 tracked products in this niche.

Samsill 1.5 Inch 3 Ring Binders Made in USA Economy Round Ring Clear View Cover 325 Sheet Capacity - for School Home Office - Black 4 Pack

Samsill 1.5 Inch 3 Ring Binders Made in USA Economy Round Ring Clear View Cover 325 Sheet Capacity - for School Home Office - Black 4 Pack

Samsill

$16.524.6★4,023 reviews

Avery Standard View 3 Ring Binder 1.5 Round Rings 275-Sheet Capacity 2.1 Inch Wide Spine 1 Black Binder Ideal for Lightweight Organization and Occasional Referencing (05771)

Avery Standard View 3 Ring Binder 1.5 Round Rings 275-Sheet Capacity 2.1 Inch Wide Spine 1 Black Binder Ideal for Lightweight Organization and Occasional Referencing (05771)

Avery

$6.904.5★305 reviews

Avery Durable View 3 Ring Binders 1.5 Inch Slant Rings 375-Sheet Capacity DuraHinge 2.1 Inch Wide Spine Customizable Clear Covers and Spine 1 Black Binder (17021)

Avery Durable View 3 Ring Binders 1.5 Inch Slant Rings 375-Sheet Capacity DuraHinge 2.1 Inch Wide Spine Customizable Clear Covers and Spine 1 Black Binder (17021)

Avery

$7.024.7★9,452 reviews

Cardinal Economy 3-Ring Binders 1.5 Round Rings Holds 350 Sheets ClearVue Presentation View Non-Stick Black Carton of 12 (90630)

Cardinal Economy 3-Ring Binders 1.5 Round Rings Holds 350 Sheets ClearVue Presentation View Non-Stick Black Carton of 12 (90630)

Cardinal

$35.794.7★14,567 reviews

Cardinal 3 Ring Binder Durable 1.5 Inch Performer ClearVue Binder Round Rings 350-Sheet Capacity Customizable ClearVue Covers PVC-Free Black (67325)

Cardinal 3 Ring Binder Durable 1.5 Inch Performer ClearVue Binder Round Rings 350-Sheet Capacity Customizable ClearVue Covers PVC-Free Black (67325)

Cardinal

$6.964.6★2,166 reviews

Samsill Durable 1.5 inch 3 Ring Binder D Ring Binder 100% Recycled Chipboard Black

Samsill Durable 1.5 inch 3 Ring Binder D Ring Binder 100% Recycled Chipboard Black

Samsill

$9.814.4★2,991 reviews

Avery Heavy-Duty View 3 Ring Binder 1.5 One Touch Slant Rings Holds 8.5 x 11 Paper 1 Black Binder (05400)

Avery Heavy-Duty View 3 Ring Binder 1.5 One Touch Slant Rings Holds 8.5 x 11 Paper 1 Black Binder (05400)

Avery

$8.554.6★5,612 reviews

Avery Showcase Standard View 3 Ring Binder 1.5 Slant Rings 375-Sheet Capacity 2.1 Inch Wide Spine 1 Black Binder Ideal for Lightweight Organization and Occasional Referencing (19650)

Avery Showcase Standard View 3 Ring Binder 1.5 Slant Rings 375-Sheet Capacity 2.1 Inch Wide Spine 1 Black Binder Ideal for Lightweight Organization and Occasional Referencing (19650)

Avery

$7.514.5★1,441 reviews

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money20%

“Low price”

Quality-Overall17%

“Excellent Quality, Fast delivery”

Advertised Vs Actual Product10%

“Does the job”

Durability8%

“Extremely durable”

Color8%

“Pretty colors”

Strength8%

“Sturdy”

Size-Overall7%

“Nice size”

Document Organizing/Classification5%

“It holds all their paperwork”

Ease Of Use3%

“easy to use”

Storage Capacity1%

“Capacity is as described”

What buyers complain about

Quality-Overall17%

“the quality of the boards is so horrible”

Weight Heavy9%

“HEAVY DUTY----------------I think not”

Size-Overall8%

“Too big”

Durability8%

“it failed in less than a week”

Product Condition7%

“makes them look used instead of new”

Strength7%

“They are flimsy”

Value For Money6%

“priced too high”

Advertised Vs Actual Product6%

“Listing is deceptive”

Thickness4%

“Thick”

Fastener Quality3%

“Also, some of the clasps on the binders do not always close properly because they are misaligned”

Top return reasons

  • Size-Overall63%
  • Advertised Vs Actual Product6%
  • Value For Money5%
  • Quality-Overall5%
  • Defective Material/Parts3%
  • Color3%
  • Mechanism Issues2%
  • Strength2%
  • Material Quality1%
  • Thickness1%

Data scraped July 9, 2026 · Marketplace baseline: 4.4★ avg rating · $22.66 median price · 2.2% median returns across 14,418 tracked niches.