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11x17 binder

Skip it48/100

a small market ($211K/yr) — 11x17 binder doesn't clear our bar today.

Market/yr

$211K

Growth (1y)

+166.9%

Products

24

Brands

12

was 18 a year ago

Sellers

78

Price range

$7.02–$97.47

Returns

1.4%

Rating

4.5★

48/100

Skip it

Scored 48/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns
Market size
11
×0.30
Growth
73
×0.30
Competition
51
×0.20
Quality gap
40
×0.10
Returns
89
×0.10

Demand

Weekly Amazon search volume, last 104 weeks — +166.9% year over year.
3K1KSpike '25Spike '26Jul '24Nov '24Mar '25Jul '25Nov '25Mar '26

Seasonality

Monthly demand index across the year — 1.00 is average.

No pronounced peak months · busiest ÷ quietest = 1.4×

Competition

41%Cardinal
  • Cardinal41%
  • Humyoun12%
  • Sooez9%
  • Avery9%
  • Dunwell8%
  • Ruby Paulina6%
  • Other (6 brands)15%

The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them. 12 brands and 78 sellers compete here.

Brands

12 falling

was 18 a year ago

Sellers

78

Top 5 brand share

79%

#ProductBrandPriceRatingReviewsClick shareTrend

Product shelf

All 24 tracked products in this niche.

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall25%

“Overall a quality binder”

Advertised Vs Actual Product19%

“as advertised”

Value For Money11%

“Amazing bargain for a portfolio that includes so much”

Size-Overall9%

“Good fit”

Document Organizing/Classification7%

“Great organization tool”

Ease Of Use5%

“Easy to use”

Weight Light4%

“is very light to carry around”

Portability3%

“Better than I expected, definitely needed a portfolio to transport my artwork and materials to and from”

Efficiency3%

“Works well”

Paper Quality3%

“Legal paper is a complete project that is easy to read”

What buyers complain about

Size-Overall25%

“This a little too big”

Advertised Vs Actual Product13%

“Doesn't hold 11x17" posters as claimed.”

Functionality-Overall13%

“This product has failed at the one job it's supposed to do”

Print Quality13%

“Badly creased”

Material Quality13%

“the plastic is cheap and tears”

Thickness4%

“The document protector sheets are super thin”

Flatness4%

“do not lay flat”

Paper Quality4%

“The document protector sheets are super thin”

Top return reasons

  • Size-Overall77%
  • Advertised Vs Actual Product4%
  • Strength3%
  • Value For Money2%
  • Functionality-Overall2%
  • Material Quality2%
  • Quality-Overall2%
  • Thin1%
  • Defective Material/Parts1%
  • Thickness1%

Data scraped July 9, 2026 · Marketplace baseline: 4.4★ avg rating · $22.74 median price · 2.3% median returns across 14,634 tracked niches.