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yamaha guitar

Worth a look55/100

yamaha guitar shows a fragmented shelf (top 5 take 20% of clicks), but a small market ($84K/yr) keeps it on the watch list.

Market/yr

$84K

Growth (1y)

+186.5%

Products

107

Brands

25

was 22 a year ago

Sellers

94

Price range

$58.99–$835.52

Returns

3.4%

Rating

4.4★

55/100

Worth a look

Scored 55/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns
Market size
4
×0.30
Growth
75
×0.30
Competition
95
×0.20
Quality gap
47
×0.10
Returns
73
×0.10

Demand

Weekly Amazon search volume, last 88 weeks — +186.5% year over year.
20K10KHoliday '24Prime Day '25Spike '25Black Friday '25Spike '26Nov '24Feb '25May '25Aug '25Nov '25Mar '26

Seasonality

Monthly demand index across the year — 1.00 is average.

Peak months: Aug, Sep, Oct, Nov, Dec · busiest ÷ quietest = 2.5×

Competition

32%Yamaha
  • Yamaha32%
  • Fender22%
  • Alvarez10%
  • GLARRY6%
  • Washburn6%
  • enya4%
  • Other (19 brands)20%

Clicks spread well past the top 5 (20% combined) — an open shelf where new products get seen. 25 brands and 94 sellers compete here.

Brands

25 rising

was 22 a year ago

Sellers

94

Top 5 brand share

76%

#ProductBrandPriceRatingReviewsClick shareTrend
1Yamaha$249.264.7★3666%falling
10Yamaha$350.064.6★1,2082%falling

Product shelf

All 107 tracked products in this niche.

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Audio Quality19%

“The sound is beautiful”

Quality-Overall18%

“The build quality is excellent”

Value For Money14%

“Money well spent”

Tune Retention14%

“Seems to stay in tune well”

Bass4%

“I absolutely love this bass”

Advertised Vs Actual Product3%

“Just as advertised”

Size-Overall3%

“This fit the bill”

Ease Of Use2%

“Easy to handle”

Strap/String Quality2%

“Strings are nice and tight”

Design-Overall1%

“Well built”

What buyers complain about

Strap/String Quality13%

“feels good the strap was to small”

Tune Retention11%

“Not tuned”

Quality-Overall8%

“Just weak quality control”

Audio Quality5%

“Poor sound”

Size-Overall5%

“It is a little big”

Value For Money3%

“Not worth the money”

Wood Quality3%

“The tone does not replicate real wood”

Defective Material/Parts3%

“Defective”

Durability2%

“break so easily”

Amplification2%

“off the amp”

Top return reasons

  • Size-Overall24%
  • Audio Quality14%
  • Strap/String Quality12%
  • Defective Material/Parts7%
  • Tune Retention7%
  • Advertised Vs Actual Product6%
  • Quality-Overall5%
  • Value For Money4%
  • Functionality-Overall3%
  • Noise Level2%

Data scraped July 9, 2026 · Marketplace baseline: 4.4★ avg rating · $22.74 median price · 2.3% median returns across 14,634 tracked niches.