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iyv

Worth a look56/100

iyv shows a fragmented shelf (top 5 take 20% of clicks), but a small market ($153K/yr) keeps it on the watch list.

Market/yr

$153K

Growth (1y)

+395.8%

Products

77

Brands

15

was 13 a year ago

Sellers

31

Price range

$9.54–$395.54

Returns

10.6%

Rating

4.3★

56/100

Worth a look

Scored 56/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns
Market size
8
×0.30
Growth
92
×0.30
Competition
95
×0.20
Quality gap
64
×0.10
Returns
11
×0.10

Demand

Weekly Amazon search volume, last 76 weeks — +395.8% year over year.
26K13KSpike '25Prime Day '25Black Friday '25Holiday '25Spike '26Jan '25Apr '25Jul '25Oct '25Dec '25Mar '26

Seasonality

Monthly demand index across the year — 1.00 is average.

Peak months: Jan, Feb · busiest ÷ quietest = 2.4×

Competition

71%IYV
  • IYV71%
  • Grote15%
  • YYV3%
  • Alex Vando3%
  • REDID3%
  • Ibanez1%
  • Other (9 brands)5%

Clicks spread well past the top 5 (20% combined) — an open shelf where new products get seen. 15 brands and 31 sellers compete here.

Brands

15 rising

was 13 a year ago

Sellers

31

Top 5 brand share

94%

#ProductBrandPriceRatingReviewsClick shareTrend

Product shelf

All 77 tracked products in this niche.

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money19%

“Money well spent”

Quality-Overall16%

“The build quality is very good for the price point”

Tune Retention13%

“Stays in tune”

Bass9%

“Awesome Bass”

Audio Quality9%

“Great Sound”

Assembly/Installation3%

“came actually set up decently”

Strap/String Quality3%

“with right strap not a big issue”

Weight Light2%

“Its a very light guitar”

Color2%

“Color is fantastic”

Design-Overall1%

“Beautiful design as well”

What buyers complain about

Quality-Overall12%

“It's really low quality”

Tune Retention7%

“It struggles with keeping in tune”

Strap/String Quality5%

“I did notice that the headstock is a bit on the heavy side if you like to use a guitar strap”

Color4%

“there. color bleed onto binding in a few places”

Weight Heavy4%

“This thing is kinda heavy too”

Assembly/Installation3%

“Needs a little setup”

Noise Level3%

“The guitar is extremely loud”

Value For Money3%

“Overpriced garbage”

Size-Overall3%

“it is HUGE”

Thickness2%

“A bit heftier. heavier/thicker”

Top return reasons

  • Size-Overall14%
  • Defective Material/Parts8%
  • Tune Retention7%
  • Advertised Vs Actual Product6%
  • Color6%
  • Audio Quality6%
  • Strap/String Quality5%
  • Quality-Overall4%
  • Material Quality4%
  • Functionality-Overall4%

Data scraped July 9, 2026 · Marketplace baseline: 4.4★ avg rating · $22.66 median price · 2.2% median returns across 14,418 tracked niches.