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guitar polish

Worth a look58/100

guitar polish shows low returns (0.8%), but strong incumbent ratings (4.7★) keeps it on the watch list.

Market/yr

$864K

Growth (1y)

+167.1%

Products

46

Brands

12

was 14 a year ago

Sellers

71

Price range

$5.22–$309.27

Returns

0.8%

Rating

4.7★

58/100

Worth a look

Scored 58/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns
Market size
31
×0.30
Growth
73
×0.30
Competition
80
×0.20
Quality gap
20
×0.10
Returns
93
×0.10

Demand

Weekly Amazon search volume, last 104 weeks — +167.1% year over year.
6K3KHoliday '24Prime Day '25Holiday '25Spike '26Jul '24Nov '24Mar '25Jul '25Nov '25Mar '26

Seasonality

Monthly demand index across the year — 1.00 is average.

Peak months: May, Dec · busiest ÷ quietest = 2.3×

Competition

50%MusicNomad
  • MusicNomad50%
  • Jim Dunlop20%
  • Ernie Ball8%
  • Dunlop5%
  • MARTIN4%
  • devisev3%
  • Other (6 brands)11%

Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen. 12 brands and 71 sellers compete here.

Brands

12 falling

was 14 a year ago

Sellers

71

Top 5 brand share

86%

#ProductBrandPriceRatingReviewsClick shareTrend
2Jim Dunlop$18.124.8★5,2016%falling
4Dunlop$8.824.7★3,3335%falling
5Jim Dunlop$23.214.8★4154%rising
6Jim Dunlop$11.634.8★1,4643%rising
8Nan Yante$9.074.8★363%rising
10Jim Dunlop$5.224.5★2483%rising

Product shelf

All 46 tracked products in this niche.

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall24%

“Build quality is excellent”

Value For Money13%

“Well worth it”

Ease Of Cleaning11%

“cleans great”

Ease Of Use11%

“Easy to use”

Advertised Vs Actual Product6%

“Works as it should”

Strap/String Quality4%

“It allows me to use my favorite thick leather guitar strap”

Brightness/Shine/Glow4%

“Cleans and shines”

Tune Retention3%

“fret work on my guitars easier”

Smell3%

“This is the best polish Ive ever used, period, and it smells awesome”

Size-Overall2%

“It fit”

What buyers complain about

Value For Money11%

“which is expensive”

Size-Overall10%

“Too small”

Ease Of Use8%

“It hard to use because it's small in diameter”

Smell4%

“I had to throw away the rags i used to wipe this stuff because they were stinking up the room something fierce”

Ease Of Cleaning4%

“not as good as the Fender cleaning products I've used”

Strap/String Quality3%

“The string cleaner doesnt work very well”

Strength3%

“Not strong like others I have bought in the past”

Quality-Overall3%

“Quality control questions”

Functionality-Overall2%

“The string cleaner doesnt work very well”

Adhesion/Stickiness2%

“The guitar was a little sticky and dirty”

Top return reasons

  • Size-Overall23%
  • Compatibility-Overall14%
  • Advertised Vs Actual Product9%
  • Defective Material/Parts9%
  • Functionality-Overall7%
  • Value For Money6%
  • Product Condition5%
  • Quality-Overall5%
  • Material Quality3%
  • Smell3%

Data scraped July 9, 2026 · Marketplace baseline: 4.4★ avg rating · $22.74 median price · 2.3% median returns across 14,634 tracked niches.