guitar
Launch it77/100guitar clears our launch bar: a $7.0M/yr market growing +241.3% with returns at 2.1%.
Market/yr
$7.0M
Growth (1y)
+241.3%
Products
110
Brands
42
was 34 a year ago
Sellers
112
Price range
$9.77–$476.66
Returns
2.1%
Rating
4.5★
Launch it
Scored 77/100 across market size, growth, competition, quality gap, and returns.
Demand
Weekly Amazon search volume, last 104 weeks — +241.3% year over year.Seasonality
Monthly demand index across the year — 1.00 is average.Peak months: Nov, Dec · busiest ÷ quietest = 2.2×
Competition
- Fender33%
- Donner10%
- Ashthorpe9%
- Best Choice Products6%
- Moukey5%
- Yamaha5%
- Other (36 brands)31%
Clicks spread well past the top 5 (24% combined) — an open shelf where new products get seen. 42 brands and 112 sellers compete here.
Brands
42 rising
was 34 a year ago
Sellers
112
Top 5 brand share
64%
Product shelf
All 110 tracked products in this niche.
Fender Squier Debut Series Stratocaster Electric Guitar Kit Beginner Guitar Kit with 2-Year Warranty with Padded Gig Bag Frontman 10G Amp Strap and More Includes Free Lessons Black
Fender
$266.394.8★855 reviews
Moukey 41 Acoustic Guitar for Beginners Adult Teen Full Size Guitarra Acustica with Chord Poster Gig Bag Tuner Steel Strings Capo Strap - Black
Moukey
$115.864.5★1,585 reviews
Fender California Debut Redondo Series Acoustic Guitar Beginner Guitar 2-Year Warranty Black
Fender
$131.044.5★764 reviews
DONNER DST-80 Electric Guitar 39 Beginner Electric Guitar Kit with Amp Classic SSS Pickup Complete with Gig Bag Tuner Capo Strap Picks and Free Online Lessons
Donner
$126.224.4★652 reviews
Ashthorpe 38-inch Beginner Acoustic Guitar (Black) Starter Kit with Gig Bag Extra Strings Strap Picks and Lessons
Ashthorpe
$61.614.4★8,997 reviews
Fender California Debut Redondo Series Acoustic Guitar Beginner Guitar 2-Year Warranty Natural
Fender
$123.794.5★764 reviews
Fender California Debut Redondo Series Acoustic Guitar Beginner Guitar 2-Year Warranty 2-Tone Sunburst
Fender
$123.744.5★764 reviews
Best Choice Products 38in Beginner All Wood Acoustic Guitar Starter Kit w/Gig Bag 6 Picks Nylon Strings Strap w/Pick Holder - Matte Black
Best Choice Products
$56.314.2★38,161 reviews
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Amazing quality”
“Not expensive”
“Beautiful sound”
“Seems to stay in tune well”
“very easy to read”
“Does what its supposed to do”
“I absolutely love this bass”
“fits perfectly in your hand”
“nice sounding amp”
“Easy Assembly”
What buyers complain about
“It will not stay in tune”
“The strings are plastic so not real”
“Bad Quality”
“Broken”
“The amp doesnt work”
“Way too small”
“Sound quality poor”
“Not sturdy”
“Not worth the price”
“sometimes gets very loud randomly if turned in different ways”
Top return reasons
- Size-Overall28%
- Audio Quality10%
- Strap/String Quality10%
- Tune Retention8%
- Quality-Overall6%
- Defective Material/Parts5%
- Advertised Vs Actual Product5%
- Value For Money4%
- Amplification4%
- Functionality-Overall4%