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elixir perfume for men

Launch it63/100

elixir perfume for men clears our launch bar: a $2.2M/yr market growing +289.0% with returns at 0.3%.

Market/yr

$2.2M

Growth (1y)

+289.0%

Products

24

Brands

11

was 8 a year ago

Sellers

170

Price range

$14.86–$115.80

Returns

0.3%

Rating

4.5★

63/100

Launch it

Scored 63/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns
Market size
51
×0.30
Growth
84
×0.30
Competition
43
×0.20
Quality gap
38
×0.10
Returns
98
×0.10

Demand

Weekly Amazon search volume, last 75 weeks — +289.0% year over year.
225K112KSpike '25Prime Day '25Black Friday '25Holiday '25Spike '26Feb '25Apr '25Jul '25Oct '25Jan '26Mar '26

Seasonality

Monthly demand index across the year — 1.00 is average.

Peak months: Nov · busiest ÷ quietest = 30.8×

Competition

37%Elixir
  • Elixir37%
  • Armaf24%
  • Afnan19%
  • RASASI8%
  • Chthen4%
  • Atralia3%
  • Other (5 brands)5%

The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them. 11 brands and 170 sellers compete here.

Brands

11 rising

was 8 a year ago

Sellers

170

Top 5 brand share

91%

#ProductBrandPriceRatingReviewsClick shareTrend
1Afnan$36.984.6★1,78418%falling
5RASASI$34.254.5★7298%flat

Product shelf

All 24 tracked products in this niche.

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Smell60%

“Amazing scent”

Strap/String Quality7%

“Cant believe how great these strings sound”

Value For Money7%

“Great deal”

Durability6%

“Lasts all day”

Quality-Overall5%

“Great quality and bottle size”

Audio Quality3%

“Fabulous Sound Quality”

Advertised Vs Actual Product2%

“Exactly what I ordered”

Tune Retention1%

“Smooth and easy to tune”

Design-Overall1%

“Cool aesthetic overall with bottle as well”

Suitability Hot Weather1%

“Excellent option for the summer”

What buyers complain about

Smell40%

“Just not my type of scent”

Strap/String Quality10%

“making the strings too loose on the guitar”

Durability7%

“It is not long lasting”

Value For Money6%

“NOT WORTH IT”

Quality-Overall4%

“Just disappointing from a quality standpoint”

Leak-Proof3%

“Bottle was leaking”

Strength3%

“not strong enough”

Tune Retention3%

“Very disappointed with these strings”

Audio Quality2%

“IDID NOT like the feel or sound or anything about them”

Alcohol Content1%

“Smells like alcohol”

Top return reasons

  • Strap/String Quality39%
  • Size-Overall18%
  • Value For Money7%
  • Advertised Vs Actual Product7%
  • Product Condition4%
  • Defective Material/Parts4%
  • Functionality-Overall2%
  • Compatibility-Overall2%
  • Tune Retention2%
  • Assembly/Installation2%

Data scraped July 9, 2026 · Marketplace baseline: 4.4★ avg rating · $22.71 median price · 2.2% median returns across 13,969 tracked niches.