dj
Launch it68/100dj clears our launch bar: a $15.9M/yr market growing +167.2% with returns at 5.3%.
Market/yr
$15.9M
Growth (1y)
+167.2%
Products
20
Brands
6
was 6 a year ago
Sellers
116
Price range
$83.64–$2185.02
Returns
5.3%
Rating
4.5★
Launch it
Scored 68/100 across market size, growth, competition, quality gap, and returns.
Demand
Weekly Amazon search volume, last 104 weeks — +167.2% year over year.Seasonality
Monthly demand index across the year — 1.00 is average.Peak months: Nov, Dec · busiest ÷ quietest = 1.9×
Competition
- Pioneer DJ44%
- Numark21%
- AlphaTheta16%
- Hercules9%
- PIONEER9%
- Denon DJ2%
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them. 6 brands and 116 sellers compete here.
Brands
6 flat
was 6 a year ago
Sellers
116
Top 5 brand share
98%
Product shelf
All 20 tracked products in this niche.
Pioneer DJ DDJ-FLX4 2-deck Rekordbox and Serato DJ Controller - Graphite
Pioneer DJ
$323.104.7★2,661 reviews
AlphaTheta DDJ-FLX2 Beginner DJ Controller for Phone Tablet & PC
AlphaTheta
$180.474.4★430 reviews
Pioneer DJ DDJ-FLX4 2-Channel DJ Controller - Black Bundle with Carrying Case and Austin Bazaar Polishing Cloth
PIONEER
$367.314.6★82 reviews
Pioneer DJ DDJ-FLX4 2-deck rekordbox and Serato DJ Controller - White Limited Edition
Pioneer DJ
$333.994.8★199 reviews
Numark Party Mix II DJ Controller with Built-in Lights
Numark
$125.944.3★4,810 reviews
Numark DJ2GO2 Touch Compact DJ Controller
Numark
$83.644.3★4,111 reviews
Numark Mixtrack Platinum FX Serato DJ Controller with Jog Wheel Displays 4 Decks Mixer Effects Paddles and Audio Interface
Numark
$268.724.6★2,665 reviews
Hercules DJControl Inpulse 200 MK3 DJ Controller 2 Deck DJ Mixer with Jog Wheels Pads Crossfader Beginner DJ Equipment with Tutorials and Streaming Compact Portable DJ Board Compatible with PC
Hercules
$115.464.9★20 reviews
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“solid build quality”
“Great price”
“Easy to use”
“Best portable controller I own”
“Easy controls”
“Well built and was compatible with no issues whatsoever with DJay Pro”
“it is durable”
“*that* is what I wanted”
“Light weight, easy setup”
“For a compact controller”
What buyers complain about
“limited functionality”
“Poor quality construction/build”
“Wont connect”
“Only works for a while”
“Also this controller is huge”
“Sound awful”
“There are worse ways to spend your money”
“something that would have been nice to see in the specifications”
“There isnt good instruction on how to use all the knobs”
“Maybe a faulty item”
Top return reasons
- Functionality-Overall13%
- Compatibility-Overall12%
- Size-Overall12%
- Value For Money11%
- Connectivity-Overall10%
- Audio Quality6%
- Advertised Vs Actual Product6%
- Touch/Button Controls5%
- Defective Material/Parts5%
- Product Condition3%