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choir folder

Skip it50/100

a small market ($104K/yr) — choir folder doesn't clear our bar today.

Market/yr

$104K

Growth (1y)

+259.8%

Products

29

Brands

25

was 24 a year ago

Sellers

36

Price range

$16.44–$50.34

Returns

4.1%

Rating

4.4★

50/100

Skip it

Scored 50/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns
Market size
5
×0.30
Growth
82
×0.30
Competition
61
×0.20
Quality gap
47
×0.10
Returns
67
×0.10

Demand

Weekly Amazon search volume, last 104 weeks — +259.8% year over year.
4K2KSpike '24Black Friday '24Holiday '24Spike '25Black Friday '25Holiday '25Jul '24Nov '24Mar '25Jul '25Nov '25Mar '26

Seasonality

Monthly demand index across the year — 1.00 is average.

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 3.6×

Competition

14%GraduatePro
  • GraduatePro14%
  • MUDOR14%
  • AiDor10%
  • MUQING8%
  • Manhasset7%
  • YOTINO7%
  • Other (19 brands)41%

The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them. 25 brands and 36 sellers compete here.

Brands

25 rising

was 24 a year ago

Sellers

36

Top 5 brand share

52%

#ProductBrandPriceRatingReviewsClick shareTrend
9Rondofile$29.694.6★904%falling
12Rondofile$19.684.4★792%falling

Product shelf

All 29 tracked products in this niche.

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall16%

“Good quality”

Advertised Vs Actual Product7%

“It does look exactly as shown in the images as advertised”

Strap/String Quality7%

“Love the strap”

Strength6%

“Well built”

Durability6%

“This is durable”

Ease Of Use6%

“Comfortable to hold”

Leather Quality5%

“The PU leather exterior provides a sleek”

Weight Light4%

“It's lightweight”

Design-Overall4%

“Well designed”

Size-Overall3%

“Size is perfect”

What buyers complain about

Weight Heavy16%

“Too Heavy”

Size-Overall10%

“Could be a tad larger”

Durability10%

“Broke quickly”

Quality-Overall5%

“it is cheap”

Ease Of Use4%

“Awkward to use”

Strength3%

“A bit flimsy”

Strap/String Quality2%

“One drawback is that the strap can be a bit tricky to detach and reattach initially, requiring some adjustment”

Value For Money2%

“I would say there's better folders out there for the price”

Advertised Vs Actual Product2%

“can be a bit misleading”

Leather Quality2%

“The material is fake leather”

Top return reasons

  • Size-Overall41%
  • Weight Heavy15%
  • Advertised Vs Actual Product10%
  • Strength3%
  • Quality-Overall3%
  • Defective Material/Parts3%
  • Functionality-Overall2%
  • Strap/String Quality2%
  • Material Quality2%
  • Value For Money2%

Data scraped July 9, 2026 · Marketplace baseline: 4.4★ avg rating · $22.74 median price · 2.2% median returns across 13,649 tracked niches.