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12 string guitar

Worth a look54/100

12 string guitar shows demand growing +253.6%, but a small market ($341K/yr) keeps it on the watch list.

Market/yr

$341K

Growth (1y)

+253.6%

Products

31

Brands

15

was 17 a year ago

Sellers

54

Price range

$61.61–$681.02

Returns

3.1%

Rating

4.4★

54/100

Worth a look

Scored 54/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns
Market size
17
×0.30
Growth
82
×0.30
Competition
57
×0.20
Quality gap
54
×0.10
Returns
75
×0.10

Demand

Weekly Amazon search volume, last 104 weeks — +253.6% year over year.
17K9KHoliday '24Prime Day '25Spike '25Black Friday '25Spike '26Jul '24Nov '24Mar '25Jul '25Nov '25Mar '26

Seasonality

Monthly demand index across the year — 1.00 is average.

Peak months: Jan, Dec · busiest ÷ quietest = 2.1×

Competition

24%Vangoa
  • Vangoa24%
  • Fender14%
  • ALLSET11%
  • Ibanez9%
  • JANEROCK8%
  • AKLOT7%
  • Other (9 brands)27%

The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them. 15 brands and 54 sellers compete here.

Brands

15 falling

was 17 a year ago

Sellers

54

Top 5 brand share

66%

#ProductBrandPriceRatingReviewsClick shareTrend

Product shelf

All 31 tracked products in this niche.

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall22%

“The entire kit is perfect”

Tune Retention20%

“The tuner works well”

Audio Quality16%

“Good sound”

Value For Money9%

“Good for the price”

Advertised Vs Actual Product6%

“Just as described”

Strap/String Quality3%

“The case is very nice, plus strings and strap what a great deal”

Bass3%

“Good Guitar,”

Ease Of Use3%

“Easy to use”

Design-Overall2%

“an attractive design”

Locally Manufactured2%

What buyers complain about

Tune Retention22%

“A bit tricky to tune”

Strap/String Quality17%

“strings snapped immediately while trying to tune”

Bass7%

“It wasn't able to go higher than the B before it slipped out from the tuning peg”

Defective Material/Parts5%

“Came with out all the parts then was charged 100 dollars more than the item was worth”

Audio Quality3%

“Horrible sound”

Quality-Overall2%

“Looks cheap made too”

Noise Level2%

“Horrible sound”

Assembly/Installation2%

“securing straps difficult”

Durability2%

“I had it for 2 weeks before the pegs all bent out”

Weight Light2%

“feels very light and cheap”

Top return reasons

  • Size-Overall25%
  • Tune Retention19%
  • Strap/String Quality17%
  • Audio Quality9%
  • Quality-Overall8%
  • Defective Material/Parts5%
  • Advertised Vs Actual Product4%
  • Value For Money3%
  • Wood Quality2%
  • Color1%

Data scraped July 9, 2026 · Marketplace baseline: 4.4★ avg rating · $22.66 median price · 2.2% median returns across 14,418 tracked niches.