wicked cake topper
Skip itSoft demand (-59.9% this quarter) — this niche doesn't clear our bar today.
Review moat
Great121.87avg incumbent reviews — the moat a new listing must climb
Brand share
Good67%top-5 brand share — brands hold most of the demand
Conversion
Good4.7%search→purchase rate — share of searches ending in a sale
Returns
Okay3.1%return rate — above 6% kills the launch gate
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Avg price
Okay$9.49avg listing price — sweet spot $15–$100
Market size
Bad$88K$88K/yr · 199K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-59.9%90-day search growth — must beat 0% to launch
Price range
Bad$6.59–$14.89cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.Brands
20 falling
Sellers
23
Top-5 brand share
67%
Open market
29%
- Hooqict21%
- Hxezoc17%
- PEMOTYST10%
- Uchyius10%
- Mis Quince9%
- JIAHAO4%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 23 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
44 Pieces Pink and Green Cake Decorations with Mini Black Witch Hat Silver Crown Broom Balloons Happy Birthday Cake Topper for Girls Women Princess Witch Birthday Party Decorations Supplies
Hooqict$11.084.7★128 rev
33 Pack Pink and Green Cake Decorations Set with Silver Crown Black Women Witch Hat Pink Green Mini Balloons Birthday Cake Toppers for Girls Women Princess Witch Birthday Party Decoration Supplies
Hxezoc$7.844.6★229 rev
PEMOTYST Witch Party Supplies Silver Crown and Black Women Witch Hat Black Green Mini Balloons Cake Topper Fantasy Cake Decoration Balls for Birthday Cake Decoration
PEMOTYST$9.804.8★58 rev
Uchyius Witch Theme Party Cake Topper Pink and Green Party Decrations Mini Crown Witches Hat for Birthday Cake Supplies
Uchyius$9.954.8★29 rev
Have a W*cked Birthday Cake Topper Witches Birthday Party Decorations Pink Goes Good with Green Movie Princess Witch Party Decorations
Mis Quince$8.004.7★62 rev
Newest
by launch date
Hooqict 30 Pieces Pink and Green Cake Decorations with Mini Black Witch Hat Silver Crown Broom Happy Birthday Cake Topper for Girls Women Princess Witch Birthday Party Decorations Supplies
Hooqict$7.74128 rev
Garneck 44 Pcs Wicked Cake Topper Decorations: Mini Wicked Witch Hat with Silver Crown Wand Broom Mini Balls Cake Decorations for Girls Women Princess Happy Witch Birthday Party Halloween Supplies
Garneck$9.641 rev
Have a Wicked Birthday Cake Topper for Pink and Green Princess Party Supplies
Pezutoi$8.084 rev
33 Pack Pink and Green Cake Decorations Set with Silver Crown Black Women Witch Hat Pink Green Mini Balloons Birthday Cake Toppers for Girls Women Princess Witch Birthday Party Decoration Supplies
Hxezoc$7.84229 rev
33 Pieces Pink and Green Cake Decorations with Mini Black Witch Hat Silver Crown Balloons Happy Birthday Cake Topper for Girls Women Princess Witch Birthday Party Decorations Supplies
Hooqict$11.41128 rev
Trending
90-day click momentumHooqict 30 Pieces Pink and Green Cake Decorations with Mini Black Witch Hat Silver Crown Broom Happy Birthday Cake Topper for Girls Women Princess Witch Birthday Party Decorations Supplies
Hooqict$7.744.7★
Garneck 44 Pcs Wicked Cake Topper Decorations: Mini Wicked Witch Hat with Silver Crown Wand Broom Mini Balls Cake Decorations for Girls Women Princess Happy Witch Birthday Party Halloween Supplies
Garneck$9.645.0★
33 Pack Pink and Green Cake Decorations Set with Silver Crown Black Women Witch Hat Pink Green Mini Balloons Birthday Cake Toppers for Girls Women Princess Witch Birthday Party Decoration Supplies
Hxezoc$7.844.6★
33 Pieces Pink and Green Cake Decorations with Mini Black Witch Hat Silver Crown Balloons Happy Birthday Cake Topper for Girls Women Princess Witch Birthday Party Decorations Supplies
Hooqict$11.414.7★
Have a Wicked Birthday Cake Topper for Pink and Green Princess Party Supplies
Pezutoi$8.085.0★
Demand & seasonality
Weekly Amazon search volume, last 71 weeks — -59.9% search growth over the last 90 days.Peak months: Jan, Nov · busiest ÷ quietest = 2.9×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality”
“Colors bright”
“Just as shown”
“Looked great on the cake I made”
“Cute candles”
“Cute and sturdy”
“It's a great find for the price, honestly”
“easy to use”
“Good size”
“The durability, and the quality held up great”
What buyers complain about
“Super small”
“Cheap material”
“colors ugly”
“Thin”
“Breaks easily”
“Honestly, a little disappointed its not glittery like the picture shows”
“Cheaply made”
“Plus the straw on it seemed like it would make a potential mess in the frosting”
“The pictures are deceiving”
“which were a little difficult to use”