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white shower curtain

Worth a look61/100

white shower curtain shows low returns (2.4%), but strong incumbent ratings (4.6★) keeps it on the watch list.

Market/yr

$1.3M

Growth (1y)

+195.4%

Products

44

Brands

33

was 28 a year ago

Sellers

40

Price range

$7.71–$30.84

Returns

2.4%

Rating

4.6★

61/100

Worth a look

Scored 61/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns
Market size
38
×0.30
Growth
76
×0.30
Competition
78
×0.20
Quality gap
27
×0.10
Returns
81
×0.10

Demand

Weekly Amazon search volume, last 104 weeks — +195.4% year over year.
59K29KPrime Day '24Prime Day '25Spike '26Jul '24Nov '24Mar '25Jul '25Nov '25Mar '26

Seasonality

Monthly demand index across the year — 1.00 is average.

Peak months: Jul, Aug · busiest ÷ quietest = 1.6×

Competition

15%OWENIE
  • OWENIE15%
  • Dynamene11%
  • AmazerBath10%
  • Amazon Basics8%
  • TURKIO5%
  • XOGUIBO5%
  • Other (27 brands)46%

Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen. 33 brands and 40 sellers compete here.

Brands

33 rising

was 28 a year ago

Sellers

40

Top 5 brand share

49%

#ProductBrandPriceRatingReviewsClick shareTrend

Product shelf

All 44 tracked products in this niche.

AmazerBath White Shower Curtain Fabric Waffle Shower Curtains for Bathroom Cloth Shower Curtain Heavy Duty Thick Bathroom Shower Curtains Hotel Quality Premium Polyester 72x72 Inches

AmazerBath White Shower Curtain Fabric Waffle Shower Curtains for Bathroom Cloth Shower Curtain Heavy Duty Thick Bathroom Shower Curtains Hotel Quality Premium Polyester 72x72 Inches

AmazerBath

$15.354.6★25,370 reviews

Dynamene White Fabric Shower Curtain Waffle Weave Heavy Duty Thick Fabric Shower Curtains for Bathroom 256GSM Weighted Hotel Luxury Cloth Shower Curtain Set with 12 Plastic Hooks 72Wx72H White

Dynamene White Fabric Shower Curtain Waffle Weave Heavy Duty Thick Fabric Shower Curtains for Bathroom 256GSM Weighted Hotel Luxury Cloth Shower Curtain Set with 12 Plastic Hooks 72Wx72H White

Dynamene

$15.054.7★25,061 reviews

OWENIE Boho Shower Curtain White Fabric Cloth Shower Curtains Farmhouse Tufted Chevron Striped Textured with Tassel for Bathroom Soft Hotel Style Modern Minimalist Machine Washable 72x72 White

OWENIE Boho Shower Curtain White Fabric Cloth Shower Curtains Farmhouse Tufted Chevron Striped Textured with Tassel for Bathroom Soft Hotel Style Modern Minimalist Machine Washable 72x72 White

OWENIE

$14.534.7★326 reviews

OWENIE White Shower Curtain for Bathroom 72x72 Inch 3D Embossed Textured Waffle Fabric Shower Curtains Soft Hotel Farmhouse Style Water Repellent Machine Washable White 72 W x 72 L

OWENIE White Shower Curtain for Bathroom 72x72 Inch 3D Embossed Textured Waffle Fabric Shower Curtains Soft Hotel Farmhouse Style Water Repellent Machine Washable White 72 W x 72 L

OWENIE

$7.714.6★662 reviews

TURKIO White Boho Fabric Shower Curtain 72 x 72 Inches Modern Shabby Chic Textured Tufted Chevron Striped Minimalist Cloth Bathroom Shower Curtain

TURKIO White Boho Fabric Shower Curtain 72 x 72 Inches Modern Shabby Chic Textured Tufted Chevron Striped Minimalist Cloth Bathroom Shower Curtain

TURKIO

$22.754.6★2,783 reviews

Amazon Basics Lightweight Super Soft Easy Care Microfiber Waffle Texture Shower Curtain  72 x 72 White

Amazon Basics Lightweight Super Soft Easy Care Microfiber Waffle Texture Shower Curtain 72 x 72 White

Amazon Basics

$9.594.5★4,713 reviews

NEATERIZE Shower Curtain White - Hotel Style Shower Curtains for Bathroom with Waffle Design 72x72 Inches - White Fabric Shower Curtain - Cortinas de Bao Elegantes

NEATERIZE Shower Curtain White - Hotel Style Shower Curtains for Bathroom with Waffle Design 72x72 Inches - White Fabric Shower Curtain - Cortinas de Bao Elegantes

NEATERIZE

$8.754.5★2,832 reviews

Gibelle White Shower Curtain for Bathroom 3D Embossed Textured Fabric Shower Curtain Modern Farmhouse Chic Soft Cloth Shower Curtain Set 72x72

Gibelle White Shower Curtain for Bathroom 3D Embossed Textured Fabric Shower Curtain Modern Farmhouse Chic Soft Cloth Shower Curtain Set 72x72

Gibelle

$22.344.8★1,069 reviews

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall23%

“Excellent quality and easy to care for”

Advertised Vs Actual Product8%

“Better than I expected”

Value For Money8%

“Excellent Value”

Material Quality6%

“soft material”

Upholstery/Fabric Quality5%

“Fabric is great”

Ease Of Cleaning3%

“gives a clean”

Washability3%

“Practical and easy to wash”

Design-Overall3%

“Beautiful design”

Size-Overall3%

“Fits perfect in my bathroom”

Soft Feel3%

“has stayed soft”

What buyers complain about

Water Resistance16%

“NOT WATERPROOF”

Quality-Overall6%

“not exactly what I expected in quality”

Material Quality5%

“Very thin material”

Thickness5%

“Very thin material”

Leak-Proof5%

“Water leaks through”

Magnetic Strength/Adsorption5%

“Poor magnets”

Stain Resistance4%

“Stained easily”

Durability3%

“feels like it can rip easily”

Color3%

“not just gray”

Value For Money3%

“A little expensive”

Top return reasons

  • Size-Overall31%
  • Material Quality20%
  • Color9%
  • Advertised Vs Actual Product8%
  • Quality-Overall6%
  • Thin5%
  • Value For Money3%
  • Water Resistance3%
  • Stain Resistance1%
  • Shape/Style1%

Data scraped July 9, 2026 · Marketplace baseline: 4.4★ avg rating · $22.74 median price · 2.3% median returns across 14,634 tracked niches.