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white bathroom rugs

Skip it49/100

a small market ($572K/yr) — white bathroom rugs doesn't clear our bar today.

Market/yr

$572K

Growth (1y)

+166.2%

Products

17

Brands

15

was 20 a year ago

Sellers

18

Price range

$6.78–$25.71

Returns

3.7%

Rating

4.4★

49/100

Skip it

Scored 49/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns
Market size
26
×0.30
Growth
73
×0.30
Competition
37
×0.20
Quality gap
50
×0.10
Returns
71
×0.10

Demand

Weekly Amazon search volume, last 104 weeks — +166.2% year over year.
26K13KPrime Day '24Spike '24Prime Day '25Jul '24Nov '24Mar '25Jun '25Oct '25Feb '26

Seasonality

Monthly demand index across the year — 1.00 is average.

Peak months: Aug · busiest ÷ quietest = 1.7×

Competition

23%Disolla
  • Disolla23%
  • Amazon Basics18%
  • Yimobra9%
  • SUBRTEX9%
  • Ruggnovea8%
  • Madison Park6%
  • Other (9 brands)27%

The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them. 15 brands and 18 sellers compete here.

Brands

15 falling

was 20 a year ago

Sellers

18

Top 5 brand share

67%

#ProductBrandPriceRatingReviewsClick shareTrend

Product shelf

All 17 tracked products in this niche.

Disolla White Bathroom Rug 17x24 - Non-Slip Plush Small Bath Mat Highly Absorbent & Ultra Soft Fluffy Floor Mat Machine Washable for Shower and Tub

Disolla White Bathroom Rug 17x24 - Non-Slip Plush Small Bath Mat Highly Absorbent & Ultra Soft Fluffy Floor Mat Machine Washable for Shower and Tub

Disolla

$13.084.4★2,067 reviews

Amazon Basics Non-Slip Cotton Bath Mat 100% Cotton Absorbent Machine Washable 31 L x 20 W Bright White

Amazon Basics Non-Slip Cotton Bath Mat 100% Cotton Absorbent Machine Washable 31 L x 20 W Bright White

Amazon Basics

$8.634.4★18,539 reviews

Yimobra Bathroom Rug Mat Non Slip and Super Absorbent Bath Mat Machine Washable Quick Dry Ultra Plush Chenille Shower Rugs for Bathroom Floor Sink Tub and Shower Outside White 24 x 17

Yimobra Bathroom Rug Mat Non Slip and Super Absorbent Bath Mat Machine Washable Quick Dry Ultra Plush Chenille Shower Rugs for Bathroom Floor Sink Tub and Shower Outside White 24 x 17

Yimobra

$9.684.4★9,076 reviews

SUBRTEX Bathroom Rugs Chenille Bath Rug Soft Short Plush Bath Mat Soft Shower Mat Water Absorbent Shower Mat Quick Dry Machine Washable(White 18 x 24)

SUBRTEX Bathroom Rugs Chenille Bath Rug Soft Short Plush Bath Mat Soft Shower Mat Water Absorbent Shower Mat Quick Dry Machine Washable(White 18 x 24)

SUBRTEX

$10.684.4★6,423 reviews

Ruggnovea Bathroom Rugs Non Slip Washable 32x20 Extra Thick Soft Chenille Absorbent Bath Mat High Density Barrier Non Slip Backing Quick Dry Plush Shaggy Floor Carpet for Tub&Shower White

Ruggnovea Bathroom Rugs Non Slip Washable 32x20 Extra Thick Soft Chenille Absorbent Bath Mat High Density Barrier Non Slip Backing Quick Dry Plush Shaggy Floor Carpet for Tub&Shower White

Ruggnovea

$18.864.6★216 reviews

Madison Park Splendor Reversible 100% Cotton Tufted Bathroom Rug-3000 GSM Hotel Quality Luxurious Plush Medium Pile Bath Mat Absorbent Quick Dry Shower Room Dcor 21x34 White

Madison Park Splendor Reversible 100% Cotton Tufted Bathroom Rug-3000 GSM Hotel Quality Luxurious Plush Medium Pile Bath Mat Absorbent Quick Dry Shower Room Dcor 21x34 White

Madison Park

$24.764.4★1,249 reviews

Utopia Towels Cotton Banded Rug Bath Mats Not a Bathroom Rug 21 by 34 Inches 100% Ring Spun Cotton Highly Absorbent Shower Bathroom Floor Mat White 2 Pack

Utopia Towels Cotton Banded Rug Bath Mats Not a Bathroom Rug 21 by 34 Inches 100% Ring Spun Cotton Highly Absorbent Shower Bathroom Floor Mat White 2 Pack

Utopia Towels

$19.414.6★22,674 reviews

MondayRug White Bathroom Rugs Non Slip 24x16 Absorbent Bath Mats Quick Dry Shaggy Microfiber Bath Rugs Extra Soft Plush Machine Washable Bath Mats for Bathroom Floor Tub and Shower

MondayRug White Bathroom Rugs Non Slip 24x16 Absorbent Bath Mats Quick Dry Shaggy Microfiber Bath Rugs Extra Soft Plush Machine Washable Bath Mats for Bathroom Floor Tub and Shower

MondayRug

$6.783.6★655 reviews

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Soft Feel25%

“Nice and soft”

Quality-Overall12%

“Excellent product”

Thickness10%

“thick the mat is”

Value For Money7%

“Great value”

Absorbency5%

“Super absorbent”

Size-Overall5%

“Perfect size”

Advertised Vs Actual Product4%

“As advertised work fine”

Washability3%

“Very easy to wash too”

Comfort-Overall2%

“Very comfortable”

Durability2%

“Very durable”

What buyers complain about

Size-Overall18%

“Very small mat”

Quality-Overall11%

“Quality control issues”

Advertised Vs Actual Product9%

“Not as advertised”

Thickness7%

“Not as thick as it looks”

Grip5%

“Thin and no grip”

Value For Money4%

“I thought the price was a little bit high”

Ease Of Cleaning3%

“Dirty”

Durability3%

“Fall apart after a month of use if you wash/dry weekly”

Color3%

“Not off white or cream”

Washability2%

“I swear it comes out of the washer dingier than it went in”

Top return reasons

  • Size-Overall35%
  • Color13%
  • Advertised Vs Actual Product9%
  • Quality-Overall9%
  • Thickness6%
  • Material Quality5%
  • Thin5%
  • Stain Resistance2%
  • Grip2%
  • Value For Money1%

Data scraped July 5, 2026 · Marketplace baseline: 4.4★ avg rating · $22.65 median price · 2.2% median returns across 14,117 tracked niches.