wash cloths
Launch it69/100wash cloths clears our launch bar: a $6.2M/yr market growing +161.6% with returns at 1.0%.
Market/yr
$6.2M
Growth (1y)
+161.6%
Products
35
Brands
21
was 21 a year ago
Sellers
28
Price range
$5.84–$19.85
Returns
1.0%
Rating
4.4★
Launch it
Scored 69/100 across market size, growth, competition, quality gap, and returns.
Demand
Weekly Amazon search volume, last 104 weeks — +161.6% year over year.Seasonality
Monthly demand index across the year — 1.00 is average.No pronounced peak months · busiest ÷ quietest = 1.3×
Competition
- Utopia Towels21%
- Amazon Basics18%
- TEAWOO11%
- HOMEXCEL11%
- DecorRack7%
- T & L Towel and Linen Mart6%
- Other (15 brands)26%
The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them. 21 brands and 28 sellers compete here.
Brands
21 flat
was 21 a year ago
Sellers
28
Top 5 brand share
68%
![Infinitee Xclusives Luxury Wash Cloths for Showering [13x13] 100% Cotton Washcloths [Pack of 12] Soft and Absorbent Face Towels for Bathroom Wash Clothes Gym and Spa (Brilliant White)](https://m.media-amazon.com/images/I/419ML4QfoZL.jpg)
Cleanbear Face-Cloth Washcloths Set 100% Cotton High Absorbent 6-Pack 6 Colors Size13 x13-deep Color
Product shelf
All 35 tracked products in this niche.
Amazon Basics Fast Drying Cotton Washcloths for Bathroom Machine Washable Soft and Highly Absorbent 12 x 12 in White 24-Pack
Amazon Basics
$18.234.6★74,956 reviews
Utopia Towels 12 Pack Cotton Washcloths Set 100% Ring Spun Cotton Premium Flannel Face Cloths Highly Absorbent and Soft Feel Fingertip Towels White
Utopia Towels
$14.324.6★72,124 reviews
HOMEXCEL Wash Cloths Quick Drying Face Towel for Showering Super Absorbent Washcloths for Body Face All-Occasion for Bathroom Gym Spa Travel Pink/Light Blue/Green/Navy Blue
HOMEXCEL
$8.024.3★6,437 reviews
Towel and Linen Mart 100% Cotton - 24 Pack Wash Cloth Set - Flannel Face Cloths Highly Absorbent and Soft Feel Fingertip Towels (Multi Pack of 24)
T & L Towel and Linen Mart
$13.794.1★15,643 reviews
DecorRack 10 Pack 100% Cotton Wash Cloth Luxurious Soft 12 x 12 inch Ultra Absorbent Machine Washable Washcloths Assorted Colors (10 Pack)
DecorRack
$9.414.3★6,344 reviews
TEAWOO White Washcloths 15 Pack Highly Absorbent & Quick Drying Face Towels Premium Quality Soft Bath Towels Multipurpose Microfiber Wash Cloths 12x12 inches
TEAWOO
$5.844.0★518 reviews
TEAWOO 10 Pack Premium Washcloths Highly Absorbent and Super Soft Face Towels Multi-Purpose Fingertip Towels 12 x 12 inch Bathroom Towels (Charcoal/Coral Pink/Cyan/Jade Green/Coffee Beige)
TEAWOO
$7.034.4★302 reviews
Utopia Towels 24 Pack Cotton Washcloths Set 100% Ring Spun Cotton Premium Quality Flannel Face Cloths Highly Absorbent and Soft Feel Fingertip Towels White
Utopia Towels
$19.314.6★72,124 reviews
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Soft and smooth”
“The quality is solid”
“Great purchase for the price”
“Great for washing little faces”
“Beautiful colors”
“They are thick material”
“soft absorbent”
“FITS THE DESCRIPTION”
“As described”
“hold up well”
What buyers complain about
“Not very thick”
“poor quality control”
“hurts to wash”
“Weird material”
“Falling apart”
“Rough and color loss”
“Not soft at all”
“Not large enough”
“Non absorbent”
“Thin material”
Top return reasons
- Size-Overall22%
- Material Quality19%
- Thin13%
- Advertised Vs Actual Product9%
- Quality-Overall8%
- Thickness5%
- Washability4%
- Value For Money4%
- Color3%
- Soft Feel2%